Qualitative vs Quantitative Research

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The father of quantitative analysis, Rene Descartes, thought that in order to know and understand something, you have to measure it (Kover, 2008). Quantitative research has two main types of sampling used, probabilistic and purposive. Probabilistic sampling is when there is equal chance of anyone within the studied population to be included. Purposive sampling is used when some benchmarks are used to replace the discrepancy among errors. The primary collection of data is from tests or standardized questionnaires, structured interviews, and closed-ended observational protocols. The secondary means for data collection includes official documents. In this study, the data is analyzed to test one or more expressed hypotheses. Descriptive and inferential analyses are the two types of data analysis used and advance from descriptive to inferential. The next step in the process is data interpretation, and the goal is to give meaning to the results in regards to the hypothesis the theory was derived from. Data interpretation techniques used are generalization, theory-driven, and interpretation of theory (Gelo, Braakmann, Benetka, 2008). The discussion should bring together findings and put them into context of the framework, guiding the study (Black, Gray, Airasain, Hector, Hopkins, Nenty, Ouyang, n.d.). The discussion should include an interpretation of the results; descriptions of themes, trends, and relationships; meanings of the results, and the limitations of the study. In the conclusion, one wants to end the study by providing a synopsis and final comments. It should include a summary of findings, recommendations, and future research (Black, Gray, Airasain, Hector, Hopkins, Nenty, Ouyang, n.d.). Deductive reasoning is used in studies... ... middle of paper ... ...& Hamilton, G. A. (2010). The long-term lived experience of patients with implantable cardioverter defibrillators. MEDSURG Nursing, 19(2), 113-119. Gelo, O., Braakmann, D., & Benetka, G. (2008). Quantitative and Qualitative Research: Beyond the Debate. Integrative Psychological & Behavioral Science, 42(3), 266-290. doi:10.1007/s12124-008-9078-3 Kover, A. J. (2008). Qual vs quant ... again!. International Journal Of Advertising, 27(4), 663-665. Pipe, T. B., Kelly, A., LeBrun, G., Schmidt, D., Atherton, P., & Robinson, C. (2008). A prospective descriptive study exploring hope, spiritual well-being, and quality of life in hospitalized patients. MEDSURG Nursing, 17(4), 247-253. Shah, S. K., & Corley, K. G. (2006). Building Better Theory by Bridging the Quantitative–Qualitative Divide. Journal Of Management Studies, 43(8), 1821-1835. doi:10.1111/j.1467-6486.2006.00662.x

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