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Qualitative and Quantitative Research Essay

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Qualitative and Quantitative study designs both can be beneficial in research design. They both provide valuable options for researchers in the field. These techniques can either be used separately in a research study or they can be combined to achieve maximum information. This paper will define the terms qualitative and quantitative; describe the similarities and differences between each; discuss how qualitative and/or quantitative research designs or techniques could be used in the evaluation of my proposed research; and discuss why linking analysis to study design is important.
Quantitative studies are primarily numbers based. They deal with large cohort groups as well as analyze large amounts of data. “A quantitative researcher typically tries to measure variables in some way, perhaps by using commonly accepted measures of the physical world (e.g., rulers, thermometers, oscilloscopes) or carefully designed measures of psychological characteristics or behaviors (e.g., tests, questionnaires, rating scales)” (Leedy & Ormrod, 2010, p. 94).
Qualitative studies are slightly different in that they do not use large cohorts and they are not analyzing large data sets. Qualitative studies also look to answer question “why”. They use smaller numbers but go more in-depth with the small group they have. “In contrast, qualitative research involves looking at characteristics, or qualities, that cannot easily be reduced to numerical values. A qualitative researcher typically aims to examine the many nuances and complexities of a particular phenomenon” (Leedy & Ormrod, 2010, p. 94). Qualitative and Quantitative studies can be used separately or together in a mixed methodology.
“Mixed methods research is characterized as research...


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Hughes, C. (2006). Qualitative and quantitative approach to social research. Retrieved fromhttp://www2.warwick.ac.uk/fac/soc/sociology/staff/academicstaff/chughes/h ughesc_index/teachingresearchprocess/quantitativequalitative/quantitativequalitati ve/
Leedy, P. D., & Ormrod, J. E. (2010). Practical research: Planning and design (9th ed.). Upper Saddle River, NJ: Pearson Education Inc.-Merrill
McKerghan, D. L. (1998). Quantitative versus qualitative research: An attempt to clarify the problem. Retrieved from http://home.comcast.net/~lady.socrates/qvq.html
Rocco, T. S., Bliss, L. A., Gallagher, S., & Perez-Prado, A. (2003). Taking the next step: Mixed methods research in organizational systems. Information Technology, Learning, and Performance Journal. Vol. 21, No. 1. Retrieved from http://www.osra.org/itlpj/roccoblissgallagherperez-pradospring2003.pdf


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