Primus Securities Business Plan

Budget

The budget is projected over three quarters as indicated below. Additional monetary resources will budgeted in accordance with long-term phased implementation plan.

Quarter Projected Budget Projected Profit/Loss Projected Website Rank

1 $90,000 ($22,000) 39

2 $50,000 $210,000 22

3 $65,000 $407,000 13

Resources

Primus Securities will hire technology professionals. The technology team will initially include a system administrator, webmaster, and a maintenance programmer, and it should be expanded as necessary in the future. As new features are being implemented, the team would grow to potentially include more programmers, a system architect, a graphics designer, a database administrator, etc. A major benefit of in house development of projects is that the ability to customize features to the exact desired specifications and to continually fine tune the system.

If there is an aggressive timeline or a limited budget, an alternative would be to contract with an outside vendor to create the website but beware of the following risks involved:

„X Website Solution. There is often a tendency to get a more ¡§cookie cutter¡¨ solution. The website would not be unique enough for customers to recognize the benefits versus those of its competitors.

„X Service Level Agreement. Vendor may fail to meet the company¡¦s requirements and expectations of SLA.

„X Rate Fluctuations. Negotiated rate may not be the same from project to project.

„X Security Risks. There may be security issues or concerns when outsourcing to a third-party company. The company might potentially expose some proprietary information, which might get to its competitors through the contractors.

„X Learning curve/training. It takes time to train a new set of people every time a new feature needs to be added to the website. You rarely have a dedicated team when outsourcing such effort.

„X Stability. Consulting companies can go out of business, sometimes on a rather short notice. If this happens Primus Securities overall strategy will be threatened.

Marketing Research

The company will use focus groups to help determine what type of features customers would like on a brokerage firm website or questionnaires and surveys. Focus groups will also give the company an insight into why customers have certain views. To increase the response rate of questionnaires and surveys they should be kept short and be user friendly. Incentives can also be given to potential customer completing the surveys such as a one month free trial period to the member-only area of the website once it goes live.

In addition, the company evaluate the number of hits on certain will website pages as well as look at the number of returning customers. The most frequently used pages will be analyzed to see what information the customers found attractive.