“Killing Us Softly” through Advertising
One of the films that struck me the most was “Killing Us Softly”, the documentary on how advertising and the whole media in general can basically run this entire world. Sounds a bit drastic, but I really believe that this statement is true because of the many horrible incidents that happen throughout the world today. The documentary effectively demonstrated how easy it is for advertising to send across many different hidden meanings that can cause tremendous effects like bulimia, rapes, murders, disrespect towards women and vise versa, and several other things like making a weak minded person go crazy. For example, if for decades all the media has been showing is women who barely weigh 110 lbs, don’t you think every girl who weighs over 130 lbs is ...
Sut Jhally, a professor at the university of Massachusetts of whom won the distinguished teacher award, wrote in his essay “ Advertising at the Edge of the Apocalypse” that : 20th century advertising - the most powerful propaganda in human history - will destroy the world as we know it. The survival of the human race will depend upon our ability to minimize the harmful effects of Advertising. These effects will have lasting impacts on our culture, joy, and future.
Jhally, S., In Kilbourne, J., Rabinovitz, D., & Media Education Foundation. (2010). Killing Us Softly 4: Advertising's Image of Women.
Large-scale education and social consciousness may not be enough, though; even when the government becomes involved and offers a scholarship for Babamukuru and Maiguru to pursue higher education in South Africa, the missionaries feel a sense of entitlement to the natives’ bodies and minds and later coerce this same pair to continue their education in England. This lends itself to a description of “missionary goodwill as a form of benevolent tyranny” that works to alienate individual natives from others and prevent them from taking any sort of united stand (Paustian
The Europeans used their power of law and order to subdue and control the indigenous. They wanted to instill their beliefs, culture, and values onto the natives and used agents of directed culture change to influence the people. Missionaries played a major role in transforming the native communities. Missionaries believed they were helping the inhabitants by “converting and civilizing” the indigenous. They also used their power to exploit any resources they could find to benefit the church and their home land. However, while they worked with authority to take over land and culture, they often had conflict with the brutal treatment that authorities inflicted on the native people. Missionaries had many views on converting. Some thought “that indigenous people were subhuman and should be controlled… others assumed that indigenous people were … capable of intelligent thought and reasoning” (Bonvillain 2013). Missionaries claimed they were enlightening the people and used economic and political arguments to convert them. If the natives were to convert they awarded them with favorable trading and provided guns for their use. Missionaries also encouraged Christia...
Many companies spend over millions of dollars advertising every year, and these advertisements influence how an individual thinks and acts in a society. It becomes a significant aspect of our lives whether it has come to our acknowledgment or not. It influences us to the extent we believe the information presented in the media are “normal”. To be precise, advertisements create and define the social norms. These concepts are strongly built into my mind since a young age, especially the gender roles between men and women.
As seen in films like Killing Us Softly 4 and Miss Representation, we can see how much media and advertisements affect everyone consciously and subconsciously. Through images and advertisements, women’s bodies are hacked apart to sell products. This has a negative effect body image and self-confidence in young girls and women all over the world. It is extremely important to understand the extent to which circulating images of women in media affect standards and expectations of women in our society in order to hopefully cease to create such degrading images. Our society hurts itself by producing the types of images we see in media and advertisements today, yet it has done very little to try to reverse the messages put out. For the sake of our
In Things Fall Apart, Okonkwo was one of the strongest proponents of violence against the white missionaries. Throughout the book, he advocated for violence while be outnumbered by his fellow natives who objected. Near the end of the book, he had had enough. During a village meeting gathered to discuss what to do about the white missionaries, a messenger for the missionaries arrived to tell them the meeting had been ordered to be stopped. “In a flash Okonkwo drew his machete. The messenger crouched to avoid the blow. It was useless. Okonkwo’s machete descended twice and the man’s head lay beside his uniformed body”.3 The man had been killed. Shortly after, Okonkwo hanged himself on a tree. Violence was by far the most disruptive response to to the presence of white missionaries in Africa. It was the only response that led to deaths. Not only was the violence disruptive, it was also ineffective. In the last paragraph of the book, the Commissioner of the missionaries articulated how Okonkwo’s actions would make a good paragraph in the book he planned to write. Violence against missionaries was disruptive and led to death for both the locals and the
In “Still Killing Us Softly,” Jean Kilbourne points out that advertising and media are partly responsible for the behaviors and attitudes expected of women.
Carbohydrates are biomolecules that consist of a chain or ring of carbon atoms attached to hydrogen and oxygen atoms. The simplest formula for carbohydrates is (CH2O)n. Carbohydrates are important to organisms for a variety of reasons. They are used to form the structural components of the cell, aid in energy storage, and serve as intermediary compounds for more complex molecules. Carbohydrates are classified as either monosaccharides, disaccharides, or polysaccharides. Both monosaccharides and disaccharides dissolve easily in water. Carbohydrates are produced in plants through the process of photosynthesis and animals obtain these carbohydrates by eating the plants. ("BIO 1510 Laboratory Manual," 2016)
In the video Killing Us Softly 4, Jean Kilbourne explains the effects of advertisements on women. Kilbourne shares insights she has gained throughout her career and points out the prevalence of advertisements and the ad’s emphasis on an unachievable ideal image.
The documentary Killing Us Softly 4 discusses and examines the role of women in advertisements and the effects of the ads throughout history. The film begins by inspecting a variety of old ads. The speaker, Jean Kilbourne, then discusses and dissects each ad describing the messages of the advertisements and the subliminal meanings they evoke. The commercials from the past and now differ in some respects but they still suggest the same messages. These messages include but are not limited to the following: women are sexual objects, physical appearance is everything, and women are naturally inferior then men. Kilbourne discusses that because individuals are surrounded by media and advertisements everywhere they go, that these messages become real attitudes and mindsets in men and women. Women believe they must achieve a level of beauty similar to models they see in magazines and television commercials. On the other hand, men expect real women to have the same characteristics and look as beautiful as the women pictured in ads. However, even though women may diet and exercise, the reality...
In the book Nicomachean Ethics, Aristotle uses his collection of lecture notes in order to establish the best way to live and acquire happiness. Aristotle says, “Virtue, then, is a state that decides consisting in a mean, the mean relative to us,.. .It is a mean between two vices, one of excess and one of deficiency.” The virtues that Aristotle speaks about in Nicomachean Ethics are: bravery, temperance, generosity, magnificence, magnanimity, and mildness. According to Aristotle, in order to live a happy life you must obtain these virtues and be morally good. Living a virtuous life is not an activity, but a predisposition. This means that you are genuinely inclined to act virtuously for the appropriate reasons.
It was Aristotle’s belief that everything, including humans, had a telos or goal in life. The end result or goal was said to be happiness or “eudaimonia”. He explained that eudaimonia was different for each person, and that each had a different idea of what it meant. Further, he said that people must do things in moderation, but at the same time do enough. The theory, of “the golden mean of moderation” was the basis to Aristotle's idea of the human telos and concluded that living a virtuous life must be the same for all people. Aristotle maintained that the natural human goal to be happy could only be achieved once each individual determined his/her goal. A person’s telos is would usually be what that individual alone can do best. Aristotle described the humans as "rational animals" whose telos was to reason. Accordingly, Aristotle thought that in order for humans to be happy, they would have to be able to reason, and to be governed by reason. If a person had difficulty behaving morally or with ethics, he was thought to be “imperfect”. Moral virtue, a principle of happiness, was the ability to evade extremes in behavior and further to find the mean between it and adequacy. Aristotle’s idea of an ideal state was one where the populous was able to practice eth...
4) Kilbourne, Jean. Killing Us Softly 3: Advertising’s Image of Women. Dir. Sut Jhally. DVD. Media Education Foundation, 2000.
Obstacles had never been obstructing my effort to succeed in life. As an engineer to be, it is important to me to be prepared for the hurdles in the real world. The world nowadays needs a person who could compete and has great abilities to stand on the same level as others. Multiple skills and critical opinion of an issue are essential for an engineer to jump into this challenging career. For me, a strategic planning and full preparation need to achieve the aim of being an expert engineer.