Baby Boomers

2398 Words5 Pages

Outline

I. The Babyboomers in Sheer Numbers
a. Generation Explosion
i. The signicance of 1946 ii. Amazing Multiples
b. The Pharmaceutical Industry and the Boomers
i. Viagra ii. Celebrex
II. The Younger Baby Boomer
A. Beating the Boomer Rush
i. Boomer Demands and Soaring Prices ii. 77 Million to Retirement iii. Sport Utilities, Rock and Roll, Mutual Funds, and Everything Else iv. The In’s and Out’s with Baby-Boomer Buying
B. Boomer Economics
v. Retail Stores and Party Stores are Having a Blast vi. Online Boomer Shopper vii. Cruiseline Boomers
III. Baby Boomer’s Retirement
A. 77 million will retire by 2010
i. Strain on nation’s retirement system ii. Planning for retirement iii. After work iv. Long – term care
IV. Long – Term Care
A. Medicare is not enough
i. Nursing home costs ii. Overwhelming costs iii. Long – term care insurance iv. Self Pay
v. Medicare
V. Long – Term Care Insurance
A. Not always what you pay for
i. When does it come in effect ii. Buyer beware

EXECUTIVE SUMMARY

Thesis Statement

What make the baby boomer generation a marketer's dream and Medicare's nightmare?

Purposes of the Report

The purpose of this report is to (1) discover the Baby Boomer and discuss briefly on how they came about. (2) What effects have Baby Boomers made in the economy, and (3) what does all this have to do with health care and retirement? Between 1945 and 1960 be...

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