B2B vs. B2C Marketing Differences
Once a decision is made to develop a business, whom the customer will be is the next decision to be made. Whom will the company target as a customer? Will it be a business? Or will it be a consumer? Business-to-business (B2B) marketing has differences from business-to-consumer (B2C) marketing practices. This paper will outline these differences between the two types of e-commerce business transactions.
'Traditional marketing in the business-to-business environment requires very different strategies from those campaigns directed towards the consumer market.' (ExtraVision, n.d., p. 1) 'Consumer competition can be a lot fiercer, with customer loyalty a constant battle.? (ExtraVision, n.d., p.1)
Routes of marketing in business today include e-mail, pop up advertisement, television and banner advertising. This paper will primarily focus on e-mail marketing. E-mail marketing is different when marketing to a business versus a consumer. Debbie Weil (2002) lists five ways business-to-business marketing is different from business-to-consumer email marketing. Weil (2002) says these five ways are:
· Distance from click to sale
· Permission
· Copyrighting Challenge
· Lists
· B2B: the more interesting option (p.1)
When discussing the concept of the distance from the click to the sale, Weil (2002) explains business-to-business e-mails are primarily for lead generation. On the other hand, an e-mail campaign for a busin...
In his book, Blood Done Sign My Name, the author Timothy Tyson tells the story of the highly combustible racial atmosphere in the American South before, during, and after the Jim Crow era. Unlike Margaret Mitchell’s account of the glory and grandeur of the Antebellum South, Tyson exposes the reader to the horrific and brutal reality that the black race experienced on a daily basis. Tyson highlights the double standard that existed during this period in history, arguing that the hypocrisy of the “white” southern judicial system allowed the murder of a young black African-American male at the hands of white racists to go unpunished (Tyson 2004, 244).
Blood Done Sign My Name focuses around the killing of Henry Marrow, giving the image of the town of Oxford before the incident and after. One could say that the first approach taken, long before the Civil Rights Movement of the 1960’s took place, was that of a radical approach, with slave uprisings happening well before the emancipation of slaves. The atmosphere leading up to and around the murder of Henry Marrow is a very harsh one, with tensions running extremely high because of a clear denial of rights for African Americans. When the Civil Rights Act of 1964 was passed, there were most likely many people who thought that the problem was now solved. However, it became clear to the black people of Oxford that despite there being federal laws regarding their rights as citizens, there was really no way for the Federal Government to enforce those rules upon the smaller, local governments. Tyson talks about how the federal laws, while they did have something to do with the Civil Rights Movement, were certainly not all of it.
Centuries of both figurative and literal binding held down countless individuals from reaching their full potential, and in turn held down the entirety of the mankind from progressing forward, Despite laws that emerged in hopes to create equality, years of “Separate but equal” lies perpetuated across from sea to shining sea. Other nations took notice to how America treated its citizens with concern, but yet the discrimination continued. Years of voices fighting for change fell on deaf ears. Typically, only in incidents such as Freedom Summer where white students who fought for equal rights died did the attention of the national public tune to the true horror and extremity white supremacists were taking to hold back change. (cite). Through reading Tyson’s book, one is able to further reach an understanding of the clash of rage, despair, anguish, and frustration felt by those fighting for equal
Several states try to allow citizens to make decisions without elected officials. Referendums, initiatives, and sunshine laws are all ways that the states incorporate the public into lawmaking and government decisions. However, the United States is not a direct democracy because it includes elements of a republic. The government has more than five hundred thousand elected officials that answer to the public. The constitutional framers believed that the majority in a direct democracy would get carried away and make decisions that only benefit themselves. That is why the government was set up to be able to check the power of the majority. Because the government is a mixed system that combines a democracy and a republic, it is not considered a direct
Using the Cognitive Restructuring model requires a number of steps in intervening with Tyreke. According to Hepworth, R. Rooney, H. Rooney, and Strom-Gottfried (2013), these five steps include, “(1) Assist clients in accepting that their self-statements determine their emotional reactions to events, (2) assist clients in identifying dysfunctional beliefs and thought patterns, (3) assist clients in identifying situations involving dysfunctional cognitions, (4) assist clients in replacing dysfunctional cognitions with functional self-statements, and (5) assist clients in identifying rewards and incentives for successful coping efforts (p. 414).”
As most children did, I had the choice to play whatever sport I wanted. Considering my height, 5’10, most would assume that I played either basketball or volleyball. No one expected me to play tennis, and was surprised when I said that I did. During my elementary years, I played softball for seven years, and when I hit eighth grade, I decided to play tennis. My decision came about because of my sister. I had always followed closely in her footsteps because I looked up to her a lot, so when I saw she was playing; I wanted to try it out too. I had never really thought about what it would be like to play tennis. I didn’t hate it, or really know what it would be like to play it. And little did I know that playing would demand so much time, energy, and effort.
The United States of America is a republic, or representative democracy. Democracy, a word that comes to us from Greek, literally means the people rule (Romance, July 8). This broad definition leaves unanswered a few important details such as who are the people, how shall they rule, and what should they rule on (July 8). Defining the answers to those questions means defining a model for a democratic system. William E. Hudson defines four such models in his book American Democracy in Peril: the Protective, Developmental, Pluralist, and Participatory models of democracy (Hudson, 8-19). Of these models, perhaps Participatory comes closest to an ideal, pure democracy of rule by the people (16-19). In practice, however, establishing a stable ideal democracy is not entirely feasible. In a country the size of the United States, it quickly becomes unwieldy if not impossible to have direct rule by the people. To overcome this, the compromise of the representative system allows the people to choose who will rule on a regular basis. The political culture that defines American politics shows that despite this compromise, America is still very much a democratic society.
No. The United States is not a democracy. It is a Representative Democratic Republic. Democracy is “ a system of government that is run by the majority of the population,.”.(11) Representative Democracy is “ a form of government where officials representing a certain group of people are elected ”.(11) The founding fathers actually created a republic with the Constitution. It had three branches. Each with different government jobs. The Executive Branch was elected by the Electoral College. Federal judges were selected by the president. The Senate were chosen by the state governments. The only part of the government that was elected by the people was the House of Representatives. Nowadays the Senate is elected by the population, and the Electoral College still remains. Originally the people had no ability to have their input on anything that happened in government, but to this day the Electoral College is still the deciding body on who will be elected the President of the United
One of the most widely debated and criticized methods of punishment in the United States is the Death Penalty. The Death Penalty is an issue that has the United States quite divided. While there are many supporters of it, there is also a large amount of opposition. Currently, there are thirty-three states in which the death penalty is legal and seventeen states that have abolished it according to the Death Penalty Information Center. There is no question that killing another person is the most atrocious criminal act that one can commit. I am not sure why, but it seems that the United States government is being hypocritical when it says that capital punishment is acceptable because a criminal did murder an innocent victim, and therefore should be killed (Philips, 2013). This is rule is known as the "eye-for-an-eye, and tooth-for-a- tooth theory." Of course, if we used this system all the time, there would be no need for laws. A second argument that some people use to support capital punishment is that the fear of being given the death penalty is going to stop criminals from murdering. How many criminals would murder in the first place, even in a state where there is no capital punishment, if they thought there was a chance of getting caught? Most murderers feel that they have a plan to get away with murder (Philips, 2013). Unfortunately, most are right. In response to this I believe that the United States Bill of Rights in the Constitution prohibits cruel an unusual punishment. There is nothing more cruel or unusual than taking someone’s life.
In theory, the United States became a democracy when we signed the Declaration of Independence in 1776. This theory is not true. The textbook defines a democracy as a system of government in which ultimate political authority is vested in the people, of course you know that this is just not so. Our system of representation, often times, fails us. Quite often, the people who represent us in our state, local, and federal governments make decisions without much regard for the desires of the American citizenry.
The death penalty, capital punishment, in the words of the Oxford English Dictionary is the legally authorized execution of an individual as discipline for a crime (“Death Penalty”). Exactly one hundred and sixty-nine years before the establishment of the United States of America, in year 1607, George Kendall was the first to meet his fate to a firing squad in Jamestown, Virginia as retribution for discord, mutiny, and espionage (Green 1). Some four hundred and seven years later, the fate of the death penalty itself has become one rather controversial—in the landmark Supreme Court case Furman v. Georgia (1972), the implementation of absolute justice was ruled unconstitutional; yet a mere four years later, this decision was overruled. One thousand
Every generation faces new challenges and new problems to which we have progressed, conquered or simply just swept right under the rug. In today’s world we are increasingly facing numerous social problems, such as income disparity, unemployment, political instability amongst many others, but racism seems to have resurfaced in these past years. Although, the United States has come a long way in the issue of racism, it has never completely conquered it. Incidents such the shooting at Ferguson Missouri has raised an upheaval of protesters against the Country’s system that claims equal treatment and equal opportunity for all, regardless of race or gender. Incidents such as the one previously mentioned, clearly depicts that white-power continues
Lauer L., Gould D., Roman N., Pierce M. (2010). Parental Behaviors That Affect Junior Tennis Player Development. Psychology of Sport and Exercise, 11, 487-496.
In two distinct e-commerce business types, Business-to-business (B2B) and Business-to-Consumer (B2C), there are many differences in the way they operate. Specifically in marketing, differences include how the marketing is driven and the values of the strategies, the size of the target market and length of the sales cycle, and even the buying patterns of the target consumers. Each of these differences will be better defined and explained in the following paragraphs.
The ultimate goal of B2C marketing is to convert shoppers into buyers as aggressively and consistently as possible. B2C companies employ more merchandising activities like coupons, displays, store fronts (both real and Internet) and offers to entice the target market to buy. B2C marketing campaigns are concerned with the transaction, are shorter in duration and need to capture the customer’s interest immediately. These campaigns often offer special deals, discounts, or vouchers that can be used both online and in the store. For example, the goal of an email campaign for a B2C company is to get consumers to buy the product immediately. The email will take the consumer to a landing page on the web site that is designed to sell the product and make purchasing very easy by integrating the shopping cart and checkout page into the flow of the transaction. Any more than a couple of clicks and the customer is likely to abandon the shopping cart.