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sports marketing chapter 6
sports marketing chapter 6
sports marketing chapter 6
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The Tragedy of Commercialism in College Sports
Over the past 25 years, ESPN has become the master when it comes to marketing college basketball. They're the professionals of this amateur game. Earlier this spring ESPN and its spinoffs ESPN2, ESPNU and ESPN Classic aired a record 97 conference tournament men's basketball games over an eight day period, including 16 games broadcast from 10 different locations on March 12 (Hiestand). For fans of the sport ESPN has become a college hoops haven. CBS may garner the most attention for its $6 billion 11-year contract, which gives the network exclusive broadcasting rights for the season-ending men's NCAA tournament, but it is ESPN, which is responsible for the game's dramatic rise in popularity.
Before ESPN launched in September of 1979, college basketball games on TV were hard to find and national broadcasts of the sport were unheard of. Back then, ESPN, was a start-up cable network looking for cheap programming to fill it's 24-hours of airtime and although it was unable to break-in with contracts from any of the four major professional leagues, ESPN found its gold mine in college basketball. The result, 25 years later both ESPN and college basketball have reached the stratosphere of sports broadcasting. This past season, ESPN and its franchise of stations aired over 350 men's college basketball games, and at a time when ratings for most sporting events are declining, ESPN's college basketball ratings have gone up for the third consecutive season (Timmermann). The public is buying college basketball, and ESPN is more than happy to sell it to them. Want a game? Just name the day of the week and ESPN can deliver it to you. Thanks to ESPN, Big Monday, Super Tuesday, ACC Wednesday a...
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...n’t.” The Chronicle Review. 15 April 2005. http://chronicle.com/weekly/v51/i32/32b01401.htm.
Smith, Ronald A. Play-By-Play: Radio, Television and Big-Time College Sports . Baltimore, Md.: Johns Hopkins U. Press, 2001.
Suggs, Welch. “ESPN to pay NCAA $200-million for 11-year deal to broadcast championships in 21 sports.” The Chronicle of Higher Education. 27 July 2001. LexisNexis. Accessed: 8 April 2005.
Timmerman, Tom. “For better or worse…network, college hoops thrive in relationship.” The Mercury News. 11 March 2005. http://www.mercurynews.com/mld/mercurynews/sports/11109736.htm
“Women have substantial lead on men.” Associated Press. 16 March 2005. http://sports.espn.go.com/ncb/ncaatourney/05/news/story?id=2014449
Zimbalist, Andrew. Unpaid Professionals: Commercialism and conflict in big-time sports. Princeton, N.J.: Princeton University Press, 1999.
Theodore Roosevelt was a man uniquely fitted to the role that he played in American
Theodore Roosevelt’s legacy as a great president, lives on today through his policies. The Panama Canal now saves ships thousands of miles, and National Parks inspire people to conserve the resources of this earth. His social justice policies keep businesses honest and force them to be fair. But like all humans he had flaws. One of his major weaknesses was he thought anyone who did not agree with him was un-American, and during World War One was suspicious of German Americans. While on state Legislature, he tried to fire a judge based on corruption because he reached a verdict Roosevelt did not agree with. But Roosevelt’s great intelligence, strength, and curiosity outweighed his flaws, and it is not surprise he is considered as one of America’s greatest presidents.
Also while Roosevelt was campaigning for the Bull Moose party he got shot. Instead of going to the hospital he stood up and gave a hour and half speech. He ended his speech with saying “It takes more than that to kill a Bull Moose”. That just shows how dedicated Roosevelt was to the people and his campaign. Some fun facts about Roosevelt is you know the faces of presidents in rocks in mount rushmore ? Theodore Roosevelt's face is actually on those rocks. Each president on the rock all symbolize one thing. The reason they picked Roosevelt was because he symbolized the 20th century role of the United States in world affairs. Another fun fact about Roosevelt was that one day when he was hunting. They wanted him to kill a bear who was roped up. Roosevelt refused because he said it was not good sportsmanship. That story got out and toy makers started making stuffed bears and names them “Teddy” bears after Theodore
Defense of the American colonies in the French and Indian War in the years 1754 -1763 and Pontiac's Rebellion in 1763-64 were unbearable to Great Britain. As a means of financing the activities, Prime Minister George Grenville hoped to recover some of these costs by taxing the colonists. The move came known as the Stamp Act of 1965 to be active from November 1956 though passed and enacted on 1964. The act came in place 11 years before America’s independence something that triggered American revolutionary action to oppose tax without representation. The act was passed by Britain parliament and it was to affect all Britain colonies. The essay will give insight of the degree of oppression of the Act to colonies, the radical responses, and American Revolutionary acts that are implicit against the Stamp Act.
The Stamp Act of 1765 was the beginning of the revolution for the colonies of North America. When the Stamp Act was passed by the British Parliament, it required American colonists to pay a tax on every piece of printed paper they used. This included ship’s papers, legal documents, licenses, newspapers, and even playing cards. However, in the past, taxes and duties on colonial trade had always been viewed as measure to regulate commerce but not to raise money. Therefore, England viewed this taxes as a direct attempt to raise money in the colonies without the approval of the colonial legislatures. Due to this effects, the Stamp Act provoked such a violent reaction in the colonies, because it was seen as a threat to the colonist’s liberties and rights, as well as affecting multiple members of the society.
8) Wade, Don. “Colleges: NCAA Gives Athletes a Chance—not the time—to Make Money.” Scripps Howard News Service. Nando.Net. Oct. 21, 1996 Vol. 148. NO. 19.
“Awake! Save your liberty!” exclaimed B.W. (Copeland 196). While some people were horrified with the Stamp Act, others were completely accepting of this new act. Janis Herbert stated that after the French and Indian War, England had many debts, which obviously needed to be paid (3). England’s Parliament decided the American colonists needed to pay their debts for them. England went about this matter by raising taxes and requiring a stamp for 50 different documents (Gale Encyclopedia ¶ 2). Since America was not yet a country, and had no representation, they were stuck with whatever law Parliament passed. Why weren’t the thirteen colonies willing to abide by England’s laws? Even though England was trying to pay off their debts from the French & Indian War, they went about it the wrong way, because they expected the American colonists to pay by increased tax dollars. This is an example of taxation without representation, because the American colonists didn't have representatives, or the opportunity to vote.
In the Virginia Stamp Act Resolutions of 1765 the Virginia colonists state their grievances against the newly charged Stamp Act issued by Parliament. Patrick Henry creates a set of resolves against the Stamp Act to deem it formally unconstitutional in the colonist’s eyes. Henrys resolves address the issue of Parliament unjustly taxing the colonists. The five resolves state that the colonists should be treated as fellow Britons in the mother country and they should have the same “liberties, privileges, and immunities.” They are Englishmen and should be treated as such. The Virginia Resolutions to the Stamp Act were crucial in the development of the idea of independence for the American Colonists because it created the principle of no taxation without representation and the understanding that Parliament was running unconstitutionally.
Abstract: Collegiate athletes participating in the two revenue sports (football, men's basketball) sacrifice their time, education, and risk physical harm for their respected programs. The players are controlled by a governing body (NCAA) that dictates when they can show up to work, and when they cannot show up for work. They are restricted from making any substantial financial gains outside of their sports arena. These athletes receive no compensation for their efforts, while others prosper from their abilities. The athletes participating in the two revenue sports of college athletics, football and men's basketball should be compensated for their time, dedication, and work put forth in their respected sports.
Beginning in the 1920s, public interest towards college sports sky rocketed with the growing opportunities of higher education for everyone, regardless of social status. This effect caused the Carnegie Foundation for Advancement of Education to take a closer look into this fast growing industry in the “Carnegie Report” in 1929. The report made a plea to the NCAA to reduce the level of commercialization and improve academic integrity for all student-athletes. This is just the first time the NCAA receives this very recommendation. Post World War II brought another increase in college attendance with government financed aid to veterans. Widespread availability of televisions and radios lead to broadcasting of college sport events, bringing in a multitude of fans as well as the expected friends and family of athletes. Soon gambling and excessive means of recruiting tempted the industry and the NCAA was forced to...
The New York Times. (28th August 2003). College Basketball; Death and Deception. [Retrieved 22/01/2014]. http://www.nytimes.com/2003/08/28/sports/college-basketball-death-and-deception.html?pagewanted=all&src=pm
The Goths were trying to run from persecution from the Huns. They wanted their children to live a life where they can walk around and not have to worry about getting killed, and so this is why the Goths decided to take the pr...
Lee, Brian. "Are college sports worth the cost?" PBS (2011): 2. online. 20 November 2013. .
Zimbalist, Andrew S. Unpaid Professionals: Commercialism And Conflict In Big-Time College Sports. Princeton, N.J.: Princeton University Press, 1999. eBook Collection (EBSCOhost). Web. 27 Mar. 2014.
In the evolution of college basketball the darkest hours have been related to gambling scandals, the most serious of which arose in 1951. But in the 1960s, '70s, and '80s the game was again touched by the problem. Also, as the game began to draw more attention and generate more income, the pressure to win intensified, resulting in an outbreak of incidents of rule violations, especially with regard to recruitment of star players.