Preview
Preview

Internet Advertising Essay

:: 7 Works Cited
Length: 1713 words (4.9 double-spaced pages)
Rating: Blue      
Open Document




- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Internet Advertising


The November cover story for Newsweek was entitled “e-life” and the issue was dedicated to the many ways that the Internet is changing our lives and work. While the changes have affected many industries and many jobs, one of the biggest changes in marketing and sales is the rapid and unpredictable growth of Internet-based sales and advertising. Currently, many users benefit from the use of “free” email sites and Web-search portals, all of which are funded by revenues from banner advertising. (Sadly for these advertisers, many are increasingly able to ignore this stimulus). All types of businesses now want to reach an audience that is more consistently “logged on” to the Internet. If the Internet is where the customers are to be found, then that is where advertisers must go. While many of us are acutely aware of this fact, few of us know enough about how to place ads, what types of ads are available, and how the industry is changing. This paper is dedicated to understanding this topic further.

The Context: Who Is Spending On Ads and How Much?

In 1997, businesses spent $600 million on Internet advertising, and Internet ad spending rose to $1 billion in 1998.[1] To put these numbers in context, it is useful to compare the growth in Web advertising to the growth in non-Web advertising[2]:

Year
Web Advertising Spending $
Non-Web Ad Spending $

1997
600M
133 Trillion

1998
1B
155 Trillion


Such a table indicates clearly that Internet ad spending doubled while non-Web spending grew by 17%, and these numbers give marketers some sense of the urgency and immediacy of the need to learn about Web-based advertising. Interestingly, marketers have caught on: studies show that total I...


... middle of paper ...


...arketers in cyberspace are: consider what type of ads you want to place, consider carefully how you plan to measure success of your campaign- attempt to monitor mindshare as well as final sales.

[1] www.computerworld.com, BancAmerica Corp., Robertson, Stephens & Co. Date posted: Feb. 23, 1998

[2] Ibid. Source: Veronis Suhler & Associates and BancAmerica Corp., Robertson, Stephens & Co. estimates (12/97)

[3] Ibid.

[4] Internet Advertising Bureau, December 29, 1997.

[5] Internet.about.com/business/Internet/library/weekly/1999/aa061499.htm?iam=dp&rf=dp, Dateline: 06/14/99

[6] www.adres.Internet.com

[7] www.blueplatypus.com, “interstitial ads” search.

[8] Ibid.

[9] Ibid.

[10] Internet.about.com/business/Internet/library/weekly/1999/aa061499.htm?iam=dp&rf=dp

Dateline: 06/14/99

[11] adres.Internet.com/primer/article/0,1401,,00.html


Click the button above to view the complete essay, speech, term paper, or research paper

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »







This essay is 100% guaranteed.


Title Length Color Rating  
Internet Advertising Essay - Advertising can mean many different things in today’s world. When advertising first was developed it was done by would of mouth and the classic flyer or poster. Then it moved up to using the radio to help capture a bigger audience. After that it moved towards the television where an even bigger audience could be reached. Lastly companies started to realize the shear amount of traffic that was generated by the Internet. The Internet first started to get popular in the mid 1990’s. Where only people with high tech computers and that could afford the service had the Internet....   [tags: Internet Marketing] 1721 words
(4.9 pages)
Powerful Essays [preview]
The Impact of the Internet on Newspaper and Internet Advertising in Malaysia - When the Internet was inaugurated to Malaysia by the Malaysian Institute of Microelectronics Systems (MIMOS) in 1987, it is for research and education purposes (Ramadass and Osman, 2012). However, it is later commercialised in 1990 and made available to the public in 1992 as JARING (Joint Advanced Integrated Networking) became the first Internet Service Provider (ISP). In 1996, the Multimedia Super Corridor (MSC) is launched and contributed to the development of information and communication technology (ICT) industry....   [tags: customers, research, technological evolution]
:: 13 Works Cited
515 words
(1.5 pages)
Good Essays [preview]
Essay on Internet Advertising (Web Advertising) - Web Advertising It is questionable whether advertising on the Web is effective, researchers say. According to Natia Enligh and Michael Pierce, authors of “Advertising on the Web,” the Web has the ability to deliver a flow of information. “For advertisers especially, the Web has enormous potential, mainly because of its vast size and global reach. Today marketers and advertisers are wondering just how they can use the Web to have the greatest impact on consumers.” Advertising on the Web is effective because it offers an extensive amount of information and is interactive....   [tags: BTEC Business Marketing GCSE Coursework] 1060 words
(3 pages)
Strong Essays [preview]
The Legality and Ethics of Internet Advertising Essay - The Legality and Ethics of Internet Advertising ABSTRACT: Recently, DoubleClick.com, one of the world’s premier Internet advertising firms was at the center of a Federal Trade Commission investigation on privacy. Consumer privacy advocates have charged the company with infringing on the privacy of websurfers because of the aggressive means it uses to gather data for profit. This paper discusses the legal and moral issues surrounding these tactics. Were the company’s aggressive tactics legally permissible....   [tags: Exploratory Essays Research Papers]
:: 6 Works Cited
1787 words
(5.1 pages)
Powerful Essays [preview]
Internet Advertising for Cellular Phones Essay - Internet advertising is one of the most popular methods of sales today. Advertising on the net has become so popular that some people have ad blockers or better known as pop up blockers installed on their computers to prevent them. Although these ads maybe annoying they still have an imperative purpose. The ad is advertising a free Motorola phone from verizon. There is no publication date and the fact that you must sign a contract makes this ad less creditable. Cell phones are an innovative trend today....   [tags: essays research papers] 521 words
(1.5 pages)
Good Essays [preview]
Marketing And Advertising on the Internet Essay - Internet Now Core to Marketing and Advertising Industry The internet has evolved into a dynamic source of information as well as an extraordinary marketing tool that is able to reach nearly any user. The internet phenomenon has become a source for gathering timely information and converting data into profitable results at a faster rate for many firms and individuals in this revolutionary era of the twenty first century. Participants of the economy, from households to foreign markets, have found this dynamic system to be a way to reach the masses with a large percentage of the Earth having access to this knowledge....   [tags: Internet Marketing] 1229 words
(3.5 pages)
Strong Essays [preview]
Internet Advertising Essay - Internet Advertising Internet Advertising is the way of the future and it is very evident since many companies and businesses have their own web sites and advertisements are located all over the World Wide Web. The Internet or World Wide Web is quickly becoming the most effective way for a business to advertise their products or services to customers. Web sites such as search engines or small sites that sell advertisement space for sponsoring are profiting highly from the increase of advertising on the Internet....   [tags: essays research papers] 871 words
(2.5 pages)
Good Essays [preview]
Internet Advertising Essay - Internet Advertising The November cover story for Newsweek was entitled “e-life” and the issue was dedicated to the many ways that the Internet is changing our lives and work. While the changes have affected many industries and many jobs, one of the biggest changes in marketing and sales is the rapid and unpredictable growth of Internet-based sales and advertising. Currently, many users benefit from the use of “free” email sites and Web-search portals, all of which are funded by revenues from banner advertising....   [tags: Computers Technology Media Essays]
:: 7 Works Cited
1713 words
(4.9 pages)
Powerful Essays [preview]
Bella Dental Advertising Essay - Dental hygiene is a widespread communal need that exists in the marketplace. We have created two great advertisements that will help your company, Bella Dental, increase traffic and raise revenue. As you will see in the print advertisement and internet banner, we combined the basic information you provided with further research we completed to ensure the advertisements created are the best match for your needs. For example, we found that 89% of Americans regularly visit a dentist, more specifically 92% in your area....   [tags: Internet Advertising] 1278 words
(3.7 pages)
Strong Essays [preview]
Internet Advertising Essay - Topic: How to create a web page Purpose: Inform Specific Purpose: Explain to people that a web page is a valuable resource for any business or product. Thematic Statement: People of all ages use the Internet every day and it’s continuously growing at a rapid rate. In the century we live the Internet is one of the most productive ways to advertise. Attention getting material: If you ever noticed almost every product and business has a web site ranging from doctor web pages to celebrity web pages....   [tags: essays research papers fc]
:: 1 Works Cited
415 words
(1.2 pages)
Strong Essays [preview]