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Essay on Advertising Techniques

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Advertising Techniques

Advertising is important to companies. It is used to exploit all
aspects of their product in a positive way. My two chosen adverts are
advertising well-known products, "Halls Soothers" and "Synergie
purifying wipes". They both come from the same magazine, Sugar,
targeting 12-25 year olds. Both adverts share some similarities but
are relatively different.

My first advert is one for Halls Soothers that targets the 16+ age
group. This advert shows a woman at a karaoke night singing into a
microphone. There is a karaoke sign in the background along with a
blue and orange background, disco lights, people and a cocktail glass.
In front of her are the karaoke player and a packet of the Soothers.
At the bottom of the advert is the slogan; "Your throat feels smoother
when you suck a Soother". These peach and raspberry throat sweets are
designed to sooth you throat making it feel smoother. This is what the
slogan is telling you. It is being informative whilst also using
techniques to give the slogan a catchy feel. Every advertising company
wants their product to stand out. This is why Halls have used
alliteration in the slogan. It uses the letter "s" which creates a
soft sound that gives the slogan a catchy and stylish feel. The use of
the alliteration will make the slogan stick in people's minds so they
remember it if they see some Soothers. They will then think about what
the slogan means (that Soothers make your throat smoother) and will
buy the product making it a successful piece of advertising. The use
of the "s" 's has a double meaning. As well as creating alliteration,
it creates a smooth sound which links i...


... middle of paper ...


...at the front of the
slogan is part of the Garnier logo. It shows a circle with a close up
view of a leaf. This image has a double meaning. The first part is
that leaves are natural and pure linking in with the product and the
second half of the meaning is that the leaf looks like it has pores
linking in with the slogan.

Both of my adverts have something to do with your body and how to make
it better. The Halls advert is to do with your throat and how to make
it feel better, and the Garnier advert is to do with your face and how
to clean it quickly. The difference between the adverts is the use and
choice of words. The Halls advert has used the poetic technique of
alliteration and rhyme to make the product stick in your mind, whilst
the Garnier advert has used the technique of repetition to get their
point across.


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