This study is about the preferences on rice varieties. We want to know what most of the household women/men prefer, is it the brand, price, or quantity for choosing from a rich variety. This study is about the preferences on rice variety in terms of: outlet selection, purchasing frequency, preferred size packages, preferred rice attributes, purchase decision criteria of most people who purchase rice products. Consumers have their own preference, but we want to focus on housewives/career women/men since they are business oriented and they know more in choosing the right products.
Since they receive minimum wage/salary, they regularly purchase rice products for everyday meals. They also know what the best varieties are when it comes to rice. They also know where to purchase it in a low price. They are a huge percentage of the population and it plays a huge role in the mark.
Rice breeding at IRRI has continually sought to improve the quality characteristics of modern varieties (MVs), from increasing potential head rice recovery by reducing amylose content (Khush and Juliano 1985). Previous research at IRRI has examined the chemical determinants of cooking quality (Juliano 1985), the economics of post- harvest losses (Toquero and Duff 1985), and the consumer demand for grain quality in the urban markets of Southeast Asia (Unnevehr et al 1985). Nevertheless, many important questions that could guide research goals with respect to quality remain unanswered. IRRI and national research programs in the Philippines, Indonesia, Thailand, Malaysia and Bangladesh pursued further work on the economics of grain quality from 1987 to 1989.
Further, the results of this multidisciplinary effort are described in this...
... middle of paper ...
...show a common reference system.
Rice Varieties. Refer a number of different types of rice, especially ones in the same category.
Outlet Selection. Refers to a passage or an opening by which anything is let out in an act or instance of selecting.
Preferred Rice Attributes. Refer to the rice being considered as something attributed as belonging to a specific quality of rice.
Rice Purchasing Frequency. Refers to the rate of occurrence in purchasing a specific type of rice.
Preferred Package Size. Refers to the package size preferred in purchasing rice.
Purchase Decision Criteria. Refer to the criteria considered in reaching a decision in purchasing rice.
University of Mindanao. Refers to the largest private, non-sectarian university in Mindanao, located in Davao City on the Southern Philippine Island.
In the first chapter of the book the author discusses a brief world history and evolution of rice crops. It is interesting to see that even though parts of Africa had their own rice crop variety, the globalization of rice crop Oryza Sativa has been slowly replacing the African variety. The author also starts
Preconscious need level- the buyers are not fully aware of needs. They generally know what type of product they may need, but choose not to discuss it fully.
The pilot study I conducted at Highpoint Shopping Centre allowed me to observe how food choices were made amongst different people. There are many factors that influence food choices. Therefore I conducted this observation to develop into food choices. Some factors involved gender differences, this effected the food choice and the process of eating, how the effect of age plays part in choosing food, along with which cultures foods were eaten most; Chinese, Turkish, or Italian. I also observed whether culture had an effect on food choices? What these people were wearing? How long it took for them to decide on what they were going to eat? Does the time of the day and the days of the week have an effect on the selection and amount of food eaten? And how the food is eaten? Children and how their food selection is analysed?
flavor. In China pasta and rice are very popular and the people eat them with
Convenience goods- goods that are consumed daily e.g. bread, milk etc.(Yvette Russell et al 2013)
"Instant Rice Cereal Products for Use in Domestic Programs." Http://www.fsa.usda.gov/Internet/FSA_File/rc9.pdf. USDA, 22 Aug. 2013. Web. 12 Feb. 2014
Consumer Decision Process From buying a hamburger to buying a house people use a process in order to make a decision on what to buy. (book cite) describes this as the consumer decision process (pg.175). Utilizing a consumer decision process model, marketers are able to better understand how consumers are purchasing products and services. The five step consumer decision process model includes need recognition, information search, alternative evaluation, purchase, and post purchase.
Purchasing process is the process of buying the right material, at the right quantity, at the right moment, at the right price and from the right supplier ( Heinritz et al, 1986). It can also be defined as the way an organisation behaves towards it suppliers, as suppliers are the pillar of strength for all organisations at large. According to We...
The goods are of a description which the sellers ordinarily supplies in the course of the business.
Even though that Filipinos would greatly prefer rice-meals as a primary staple it is never too late to introduce a new product to the market. The food industry is primarily fueled by tastes and fads. The culture of the Filipino is when they like the food that they eat, regardless of the price they will keep on buying the product. Until their marginal utility for the products completely depleted, this is why the food industry is really fueled by tastes and buying behaviors.
...size, or how the selection took place. This is an assertion that uses detached statistics.
Quality is any aspect of the product, including the service included in the contract of sales, which influences the demand curve, R.Dorfman & P.O.Steiner (1954). For this research the researcher has used three elements that are, freshness of the product and variety & availability of the product, as these elements helps the hypermarket to server different kind of taste and preference to their
Our country has favorable conditions for the development of industrial crops and fruit trees: The climate is humid tropical monsoon with high heat, high humidity. There are many types of soil suitable industrial crops: feralit land in the mountains, alluvial soils of the plains. The labor abundant experience. Processing industry is growing; large market demand. Policies to encourage the development of the state. The development of industrial crops and fruit trees brought many great significance: Supply of raw materials for the processing industry, providing exports. To contribute to job creation, redistribution of labor on a national scale. Promote economic and social development in disadvantaged areas. Speaking of the achievements of agriculture, we will talk to the achievement of food production in our country recently: Rice planted area increased: 5.6 million hectares (1980) to 7.3 million hectares (2005). The crop structure has changed. Productivity increased at 4.9 tonnes / ha / year. Food production in paddy increased: 14.4 million tonnes (1980) to 39.5 million tons, including 36 million tons of rice (2005). Average food at over 470 kg / person / year. Vietnam is one of the leading rice exporter in the world. Acreage and crop production also increased rapidly. The Mekong Delta is the largest food producing countries, accounting
...ck. Chemical free rice farming appears to be a more cost-effective solution for individual farmers.
Rice was introduced into Japan between the Final Jomon and the Early Yayoi Period, some scholars suggest that it could have been as early as six-thousand years ago. There are various Japanese characters from each time period that represent the growing of rice. In order to grow rice in Japan, the steep land has to be terraced. This creates small areas high on mountainsides where various things are grown. In 2012, 1.55 million hectares were used to grow rice in Japan. However, this number is significantly smaller than it has been in previous years. In 2008, 4.68 million hectares of rice were being harvested. The average field for one farmer is very small and the production of the rice is highly mechanized. The steep decline in hectares of rice grown is because the number of Japanese farm households has declined dramatically in recent years. Some farmers in Japan even consider rice farming to be a part time job and not as important as other commodities. The decline is also from a change in the Staple Food Control Act in 1969. The Ministry of Agriculture, Forestry and Fisheries asked farmers to reduce their rice acreage because of the overproduction of rice. This was put into place to lower the rice amount and spend more focus on other agricultural products in order to compensate in other areas.