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role of ict in modern business
Short note of internet advertising
Short note of internet advertising
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Business has captured this internet two decades ago. Many companies are playing as third party to connect sellers with buyers. Companies like Google, Amazon, Facebook, Yahoo, and etcetera are completely dependent on such kind of business. Basically, Internet marketing means marketing all over internet including via emails and wireless media. It includes technical and creative aspects internet, including design, development, advertising, and sales. All of this comes under umbrella of “Virtual World”. Virtual world is now a platform to make profits. There are many companies who are catering to the need of image management on virtual world. “Online Image Consultancy” is recent buzz word in the virtual world for companies/people who want to be in eyes of the masses .These days, image matters more than ever. However, “Online Marketing Consultancy” can be described as a mixture of internet-based activities that are used to target customers directly and indirectly. Internet-based advertising and marketing activities can include a wide variety of marketing and advertising campaign styles such as PPC campaigns, opt-in email campaigns, social media marketing, search engine optimization, mobile advertising and marketing and much more. (htt5)
A fast moving consumer good company came to me for the marketing on Internet in order to promote their brands. All they wanted online brand presence of their product to capture the eyes of consumer. Moreover, they needed some consultancy in terms of where in the virtual world they would be capturing more market. After getting the thorough knowledge of their products, I suggested them to use Wikis as medium to inform customers about their products. Whenever a customer uses search engine writing X-Bran...
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...ur products. These mediums can provide you enough popularity in the market. However, another medium in the market if it suits your product is Podcasting. It is an Internet based technologies have continued to improve and enhance our ability to communicate with one another globally, a transformation of the radio show form of media was destined to occur. The Internet world's form of broadcasting, known as podcasting, is the new face of radio journalism in a technology driven era. (htt7)
In brief, the second of consumers is world virtual. Even if you are not able to grab their eyes in the physical world still you are able to grab their eyes virtually.
Bibliography
[Online]. - http://ezinearticles.com/?The-Necessity-of-Online-Marketing-Consulting&id=4133473.
[Online]. - http://en.wikipedia.org/wiki/Blog.
[Online]. - http://www.ipodder.org/whatIsPodcasting.
Being a writer isn’t a complicated task, but being a messageful writer requires lot of experience and inner self-presentation. James Baldwin was a very great writer. He expresses his inner feeling into his writing, which makes him true writer. When ever he wrote something always contain some kind of message. Most of his writing about African American culture where he raised. His writing tells the story of pain. He painted cruel history of black community into his writing. His writing contains lot of pain and anger, which could only describe by his writing. He was a one of the leader who speeches his nation by his writing. After reading his piece of art, which was presented via short stories and many books, I have come to perceive James Baldwin as a legendary writer. Through his short stories, Baldwin expresses the truth about his life. It seems that most of Baldwin's life was spent during times of extreme racism and he was strongly discriminated against due to his racial and ethnic background. Some of his stories were written in the middle of 19th century, a time when American citizens were distinguished by their color. It was a time when black and white people had their own separate worlds in which they were living. It was very hard to break the narrow-minded ways of many racist people. In other words, there was a self-created border between both races. In his stories, "Previous Condition" and "Sonny's Blues," Baldwin has developed characters to fight against racism in attempts to live their lives as they please.
Firms today are showing a great interest in finding effective ways to attract and retain customers, simply because e-commerce is moving quickly and the competition has been rapidly increasing throughout the years. As a result, most of the firms are focusing more in the development of their e-marketing methods since it can form a better relationship between the customer and the firm and possibly lead to stronger consumer loyalty. E-marketing is also a main focus as it has become increasingly and internationally popular throughout recent years, since it is a very fast and easy way to portray messages and promote company products and services. It is also an entertaining way for companies to show their individuality and range of offerings in terms of products, services, and communications. Essentially, e-marketing allows for firms to create strong ties with consumers, engaging them, and allowing them easy access from almost anywhere. This project is going to examine Nike’s e-marketing environment through the analysis of Porter’s five forces, to eventually show that firms can face both threats and opportunities in a marketing environment (Kotler et al, 2001). Furthermore, it is going to illustrate how Nike uses sources of social media such as YouTube, Facebook, Twitter and Instagram to entice new customers to its own web-site. It does so by providing motivational videos including famous professional athletes wearing their gear. It also promotes its services by providing photos of products, along with detailed descriptions of their functionality, along with inspiring messages. This report is also going to show the relation of some of the eight different factors called the 8C’s to what Nike’s marketing department has done in order to obt...
Nowadays the electronic era makes people search online for almost everything. Business that has an online presence allows customers to access its virtual version any time of day and night. Everyone can research the company’s information, its products and services in the privacy of their own home and after business hours. Business online presence helps reaching more customers, making it easier to market the brand, make sales and build trust. With the big amount of businesses on the market, every company should be available online and take advantage of everything new technologies have to offer.
Digital marketing is a growing field that “promotes products or brands via one or more forms of electronic media.” Examples of “advertising mediums that might be used as part of the digital marketing strategy of a business could include promotional efforts made via the Internet, social media, mobile phones and electronic billboards, as well as via digital and television and radio channels” (businessdictionary.com) This method of advertisement makes a digital marketing analyst necessary to help navigate a company through the proper marketing channels.
The online platforms such as websites and portals deployed by BMW often provide a registration form for customers or visitors to register. BMW then uses this information captured by the forms to facilitate direct sales, promotional campaigns, provision of information such as newsletters, etc. This ultimately facilitates brand awareness, customer retention, aside from enabling BMW to learn more about customers’ online behavior and potentially improve its customer relationship management practices. It is an effective strategy as it allows for a fast, secure, and personalized interaction between BMW and its audience. It is important, however to realize that even though it is effective, email marketing has got its limitations in the sense that e-mails may fail to be delivered to recipients, thereby decreasing the scope of its impact.
A combined effect put up by marketing and the feedback by clients can be measured effectively and hence its impact on sales can be seen. This leads to the realization that advertising online cannot be left alone as a tool working in
As per view of this concept is getting popular in the present era as compared with past and has become one of the main reason behind success of businesses in the market. Majority of the customers prefer to access information with the help of online mediums such as social media, emails, print media etc. Further, it is advantageous for business in every possible manner where customer behaviour can be easily influenced and in turn leads to higher market share along with profitability. It can be stated that in the modern era, online marketing has started to play very important role in overall growth and success of any business enterprise. The use of tools such as online marketing helps businesses to carry out more effective and accurate marketing of services and products available (Gobo,
Internet is a free platform where everyone can launch or release whatever they want to that market. With such characteristic of the Internet, the products, services or creations may, in a se...
Marketing in a Digital Age MAKING NEW CUSTOMER CONNECTIONS I. LOOKING AHEAD: PREVIEWING THE CONCEPTS To thrive in this new digital age-even to survive-marketers must rethink their strategies and adapt them to today’s new environment. II. MAJOR FORCES SHAPING THE INTERNET AGE Here we discuss four specific forces that underlie the new digital age: A. Digitalization and Connectivity *
Internet marketing popularity is increasing day by day. Many business organizations are using internet to direct communicate with customer and to get more attention of customers. It helps to build one to one relationship, customer get sufficient information about products and company and company can give enough information about products and company reduce their cost. Internet marketing also helps to reach wider and distant markets; product im...
Advertising has been round for centuries; starting with print ads, then evolving into radio and TV adverts. Each form of advertisement requires several different strategies in order to make the advertisement effective and appealing to the consumer. With the ever popular rising of the usage of the internet, online advertisements have also become more popular. According to Dr. David Evans, who received his Ph.D. in Economics, e-commerce, or sales processed online, were equal to 34 billion dollars as of 2008. (Evans, 2) This amount has only grown and will continue to grow as the usage of the internet becomes more and more popular. The heart around this monumental sum of revenue is online advertising. Advertising agencies optimize their online
Web Marketing is also known as Internet Marketing, Online Marketing or E- Marketing. Web Marketing is the process of advertising which is generally done though online to evolve in front of customers. Internet world has brought new competition among organization which leads them to meet increasing competition, expanding market and rising customer expectation on web. To deal with the competition and to maintain long term relationship with the online customers companies must adopt and practice web marketing with the help of different strategies of Internet marketing. Marketing is done to acquire a large number of customers at one time with the help of advertising strategies and it is important no matter whether companies are
Advertising for Online Businesses The internet is a huge business and its constant and significant growth attracts more and more businesses to be online. In 2004, online sales reached $117 billion (www.comscore.com with more than 812 million internet users (www.internetworldstats.com/stats.htm). All these internet users are potential customers and it is essential to exploit such an opportunity. However promotion is crucial, not only to increase traffic.
Technologies are increasing rapidly and shaping not only the traditional marketing but internet marketing as well. That is why marketers are facing a great global competition in terms of modern marketing. Marketers should know this thing that new technologies can help them by making their work simple, so they should shift to latest technologies and some new things. Business gets success when it comes with something new and interesting. That is why marketers must change their strategies as the tradition, trend, and environment changes. When we talk about changes and technologies, we can’t forget viral marketing, which is a form of fresh marketing. Many advertisers and companies are moving towards it. (H.B Klopper, 2002)
growth in usage by both consumers and businesses. The unique capabilities of the Internet has captured the attention of the marketing community. While a growing number of companies have or are interested in developing an Internet presence, there is still a great deal of uncertainty about it and the potential ethical issues associated with its use as a marketing medium. Although many businesses are acknowledging the importance of a Web site, but the potential ethical issues related to marketing on the Internet still having an uncertainty in this situation. Much less attention has been given to the business community's perceptions of the ethicalness of this new medium. The unique interactivity of the Internet has captured the marketing community's interest as a way to develop and enhance customer relationships and establish greater brand identity. Thus, many commercial services have become available on the Internet that allow consumers and organizations to interact electronically. These services include booking airline tickets online, buying books and compact discs, and receiving stock market information. Although the number of consumer users and commercial organizations navigating on this "information superhighway" is growing almost exponentially, the benefits of the Internet are not without drawbacks.