Night Club Business

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Recommended: Racial discrimination and how it affects society economically

Aspects refer to what one perceives after looking at a situation or a person. This factor has a great influence on the success of the night club business in terms of income generation, expansion and diversification, and customers perceptions as well as loss making. Due to an alarming rate of rise in the competition, many night clubs are diversifying their activities as well as the range of products and services to increase market share, and gain more customers (Hing 2006). According to Gale (1972) market share and business returns are two factors that are inseparable in that, the market share increase results in realization of profit of the business while a decrease in market share results in suffering of a loss to the business. Thus for a night club business to gain a large portion of market with relative to other businesses, the business will be obliged to increase its market share through: carrying out intensive service promotion and adjusting of service charges, creating customer competition through gaming activities and undertaking intensive advertising of its activities through various advertising channels for instance entertainment, sports and other services. Sales growth in a business is an indicator of the value of the business. This therefore needs to be boosted constantly to increase the net worth of the business. To increase the sales growth, several actions may be taken such as getting rid of un-performing employees, offering services in a unique way that no other person in the same business is able to offer and diversifying on the range of services offered as well as the products sold not forgetting the pricing of the same. The desire for leisure in form of entertainment and ones basic income uplifts the demand of... ... middle of paper ... ...suitable this leads to dislike of the premises by the customers and this has a negative effect in that, the market share declines and as a result the business suffers a loss. References Crockett, Grier, &Williams. 2003. “Coping with Marketplace Discrimination: An Exploration of the Experiences of Black Men”, Academy of Marketing Science Review [online]. Available at: www.amsreview.org/articles/crockett04-2003.pdf, [Accessed 20th October 2007]. Gale, B.T. 1972. Market Share And The Rate Of Return, Review of Economics and Statistics, Vol 54 pp 412-23 Hing, N. 2006. A History Of Machine Gambling In The NSW Club Industry: From community benefit to commercialization. Siegelman, P. (1998) “Racial Discrimination in “Everyday” Commercial Transactions: Walsh Disadvantaged consumers’ experiences of marketplace discrimination. Washington, DC: The Urban Institute.

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