On Saturday night, cities come alive. Roads, restaurants, bars, bowling alleys, concert venues, movie theaters and many more nighttime destinations fill to capacity. However, occasionally a person just doesn’t want to bother with the hustle and bustle of the city life. It remains questionable how one may spend the night at home, without having to venture out for supplies to keep entertained? Enter Netflix. Its convenience, value, ease of use, and available features together make Netflix the perfect way to spend a night in.
Convenience
Available for a little over the past decade, Netflix is a service that allows subscribers to watch movies and television shows in the comfort of their own homes, without ever leaving home. Originally a DVD delivery by mail service only, Netflix now allows subscribers to stream movies and television shows instantly via the internet directly to their home computers, internet enabled televisions, enabled Blu-ray players, internet television streaming boxes, smartphones, tablets, and several gaming systems with internet connectivity. With the touch of a button, subscribers are able to watch their favorite movies, without ever leaving their seats from anywhere in the world. Netflix also continues to provide a DVD by mail service, which delivers movies and television shows directly to patrons’ mailboxes. At a separate cost, the DVD service can be subscribed to in addition to the streaming service or it can be purchased without the streaming service, if preferred.
Cost/Value
Netflix is an exceptionally low cost option for in-home entertainment. At a price point of only $7.99 per month—just over a quarter per day—considering how many movies may be viewed in such time period, its unlimited streaming servic...
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...he past, as well as suggestions based on what is popular amongs others, and now there is even an option to connect to Facebook in order to see what your friends are watching.
4) Several listings of suggested movies grouped by genre.
4) A search button. Describe search function.
On the home screen for kids it includes:
1) A section with listing of child appropriate shows selected by Netflix that are either available in a series or with multiple episodes at the top. Can easily be scrolled through or navigated by young children.
Explain how Netflix automatically starts the next episode of a series at the end of an episode after 20 seconds.
2) A list of recently watched movies (does not include shows' viewed in other profiles unless they are child appropriate.)
3) Several listings of movies/series suggested based on genre.
4) NO SEARCH OPTIONS
Netflix has become something of a hotbed for television binge-watchers, but despite some criticism, its selection of movie entertainment remains formidable as well. If you’re looking for something to whet your cinematic whistle, look no further than these five classics and modern favorites.
In the Netflix ad you see a happy family sitting comfortably on a couch enjoying everything Netflix has to offer. They are together on the couch and are smiling and pleased. Seeing their reaction shows that their service seems trustworthy because it brings joy to this family, and everybody can trust a loving happy family.
? Netflix uses the technology of Cinematch to give customers even better service. Cinematch studies past selections made by members, and begins to recommend titles that would likely be enjoyed by the customer based on previous selections.
Netflix first grabbed the attention of many customers when, unlike the local video rental store, they eliminated due dates and late fees charged by traditional video rental stores. The Netflix model allows customers to pay a monthly subscription fee for which they receive as many movies as they want in a month. The subscribers order DVD’s via the firms website and delivered through the United States Postal Service. Subscribers keep the movie as long as they want and when finished return it to Netflix in a postage paid envelop.
Reed Hastings, co-founder of Netflix headquartered in Los Gatos, CA, began the company’s operations in 1997 after receiving an enormous late charge from a movie rental he returned long overdue. However, Hastings had the desire to be different than traditional movie outlets; whereas, customers had to drive to the location, pay a certain amount for each movie they rented, and were given a deadline in which to return the movie. Instead of using a method established by other video markets “to attract customers to a retail location, Netflix offered home delivery of DVDs through the mail” which eventually led to a booming business towards streaming forms of entertainment (Shih, Kaufman, & Spinola, 2009, p. 3). Today, Netflix exists along with several competitors; however, offers the most streaming content available for viewing, and continues to grow its subscriber base both domestically and globally. Although, direct and indirect competitors, acquisition costs, and several barriers present a financial threat for Netflix, the company has managed to grow with the acclamation of partnerships, expand to international territories, and vastly increase its price in shares of stock.
Netflix operates in three sections: Domestic DVD, Domestic Streaming and International Streaming. The Domestic DVD section offers DVDs-by-mail subscription services, whereas, the Domestic Streaming engages in access to content delivered over the Internet to various connected devices such as Macs, smart TVs, PCs, mobile devices, Blu-ray players, game consoles, Internet video players and digital video recorders. Besides that, The International Streaming segment provides the streaming services principally in the United Kingdom, Canada, Sweden, Norway, Denmark, Ireland, Finland and Latin America.
In conclusion, the vast technology change opens many opportunities for Netflix to grow. By assessing the market environment and challenges, it enables Netflix to overcome the obstacles to remain as the market leader. To achieve the future growth, Netflix should implement both strategic and tactical approaches to compete with others. The strategic and tactical business plans for Netflix are improving content libraries, developing more partnership with production firms, and staying with the low-pricing strategy.
A high speed Internet connection is required to stream video. The Netflix Help Center recommends an Internet connection speed of 5.0 Megabits per second (Mbps) for HD video ("Internet Connection Speed Recommendations") Today most American households have access to broadband speeds capable of high-definition video. According to Anne Neville of the National Telecommunications and Information Administration, 98% of Americans have access to broadband speeds of six megabits per second and 83% to speeds of twenty five Mbps or more (Neville). These speeds are more than adequate for HD quality video streaming. With the current broadband initiatives in place this should continue to improve in coming years, along with the possibility of even greater speeds. Beginning in November 2013, Cox Communications began offering increased Internet connectio...
A critical SWOT analysis of Netflix’s social media techniques clearly shows they are ahead of the game and not backing down from rising competitors like YouTube which is gaining viewers by increasing the amount of online content.
As advance technology of fiber-optic developed and is on the rise, everyday there is another story about entertaining movies on demand and streaming online is with ease. Those developments which let movie’s viewers sit in the comfort of their home or anywhere with access to the internet can stream instance movies with a push of a bottom. They no longer need to make a trip to the movie’s stores for movies rental and return, so that is why movie shops fail and filed for bankruptcy bring a symbolic close to the “let’s go rent a movie” era. Blockbuster LLC, formerly Blockbuster Entertainment Inc., both owned and franchised American-based giant provider of home movie and video game rental services through video rental stores, later adding movies by mail, streaming online and video on demand. Due to the peak of fiber-optic and competition from companies such as Netflix, Redbox, and GameFly, Blockbuster became the victim of digital media and filed for bankruptcy on September 23, 2010 due to significant lost in revenue.[3]
Netflix was established by Marc Randolph and Reed Hastings in 1997 in California. Initially, the company offered a DVD-by-mail service for a monthly, flat rate subscription fee. Videos were sen...
Netflix’s currently does not have a user friendly method for customers to stream videos onto television sets. Netflix is entering agreements with the manufacturers of game systems, blue-ray disc players, and televisions; to include software capable of streaming Netflix videos.
Netflix and movie theaters each have their advantages, but when it comes to the four factors discussed Netflix is the clear winner. Netflix has a larger variety for a better price, while being convenient for the viewer. While
What is also available to us due to digital television is films that have perhaps just finished in the cinema streamed into our own home without having to go down to the video shop or have to spend money in stores. There are channels which are specifically catered for different genres of films for example, if a person likes up and coming film makers and some iconic films Film4 is possibly the best place to look or if they have children and want to watch a traditional Disney movie obviously the Disney Channel is where you should look. But what happens if you want to watch a specific movie this weekend and it isn’t on any channels? Well you can now go online and do one of three things, search to see if your film is online and watch it there, order if off a shopping webpage like Amazon, or you can now rent your film off companies who send the DVD out to you in the post. Sites like Lovefilm.com...
A movie theater has its advantages and disadvantages. One advantage is that people can see the showing of different movies that have been newly released. The disadvantage is that, that is all there is to it and nothing more. At home, you can control the variety and ways to watch a movie. People buy many movies to watch at home and it can be anything at any time even at any place. The only bad thing about it is that they cannot see any of the newest released movies that recently came out in theaters. There are two types of ways people watch movies at their homes. One way is people already own DVDs or have bought many of them and start watching them in their DVD players. The other ways are streaming a movie through the internet. For this to happen, people would mainly buy the monthly subscriptions such as Netflix, Hulu, or Amazon Prime. Through this subscription people do not only watch movies in their homes but they also watch television shows. The only downside is there is a very limited number of movies added onto these