Monarch Bay Club Business Model

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Monarch Bay Club Business Model Company introduction (General introduction): The Monarch Bay Club – This is an exclusive private beach club located right on the sand in Dana Point, California. Chef Chris Juers offers very impressive cosmopolitan style aquired from his tenure at several of Manhattan’s finest restaurants with the casual elegance of the Monarch Bay Club’s one of a kind oceanfront setting. It specializes in California contemporary cuisine coupled with unmatched world renowned service. Business model (How does this business operate, profit): The company operates in four ways. First, the business offers its exclusive California cuisine. This includes appetizers, lunch, dinner, and brunch on Sundays. It charges money per item ordered as well as a la carte during holidays. Second, the business offers membership. The bay club charges an annual membership to all its members in addition to a service fee for people to be put on the waiting list to become a member. The only way to be serviced at the bay club or use its private beach is to become a member.

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