In all ındustry, the marketing strategy has an important role of the markets success. Marketing issues involve lots of things such as pricing, advertising, product features, etc. All of them creates a whole which determines the market's quality and position in the industry.
We can choose an industry, evaluate their marketing issues and compare them for be able to understand the competitive analysis. For example, lets choose white goods sector. Regal is one of the best in this industry, whereas the Delongi Bosphorus can be regarded from the one of lowest quality brands. This has many reasons:
Customer& pricing: Regal is a durable brand and this makes that people can buy its products with peace of mind. It also is a reason to increase the customer. People are willing to pay for it because they rely on the products quality. On the other hand, Delongi Bosphorus is a cheaper than Regal. However, their products are poor of quality and this decrease the satisfaction of the customers. So, they lose them in the long term. Another point can be people will buy the high quality products as Regal to their own home but lower as Delongi Bosphorus to apartment.
Regal can increase their products price a little to be able to make more money, because they have loyal customer and their position is stable in the industry. So, they will not lose their customers. Delongi Bosphorus must change many things in their marketiing strategy. They must improve themselves many then they can also increase the price, because now they have low quality products for cheap and when the level of quality increase the price of products increase.
Competitor: It is not able for Delongi Bosphorus to compete with Regal. Regal has high sales, a good positioning, big segment ...
... middle of paper ...
...rable, have many features and price is not so high. Delongi is not so successful in advertising, because they cannot provide their promises to their customer. It makes that their positioning become bad.
Regal mission statement is 'Love your mind!' and they always emphasize this in their advertisment. However, they are inadequate to show their products features on the advertisement. I think they can turn to emphasize also products features. Delongi's advertisement explain their products features good but they show their products better than the real and it is cheating customer. They should develop their product in order to be able to keep their promise than we can say that they are successful in advertising.
Works Cited
http://www.sikayetvar.com http://www.blacksea-een.org/dosyalar/bb_sekrap/bb_sekrap-9-44.pdf http://www.delonghi.com/tr-TR/
http://www.regal-tr.com/
Nevertheless, it must “defend” its current market share if not increase it, by maintaining premium quality and develop innovative products. The marketing mix strategies will effectively achieve targeted revenue and profitability in the near future.
A marketing strategy is an objective driven long-term plan which aims at achieving specific marketing goals. Clorox strategic plan aims at growing its sales volume by 3 to 5 percent annually and this means that the marketing team needs to come up with ways through which the required sales volume will be achieved.
Product as an element of the marketing mix is at the base of Primark 's marketing strategy, as it is meant to attract customers researching those very actual benefits which only Primark products should be able to provide. In this Primark also has to be careful, shall other companies adapt their products to provide similar benefits the targeted customers may chose other companies ' products, so benefits may also comport risks for Primark as those are not very specific.
If you, as a business owner, had the choice of putting the Hilton brand or one of the Starwood brands onto your property, how would you assess the value of doing so?
The task of this assignment is to complete a competitive analysis of two of the largest competitors in the industry of chosen study. This researcher’s chosen field is the Car Wash industry. Unlike many industries, the Car Wash industry does not have dominant players or franchise names that rule across the country. Unlike other automobile related industries such as oil change (Rapid Oil Change), tires and batteries (Goodyear), and auto parts retailers (NAPA), where these types of name players may have thousands of locations throughout the country, there are no big name players in the Car Wash industry. Although there are companies that own and operate multiple car wash facilities, most of these multi-location owners operate multiple locations throughout a metropolitan or regional area and their overall location totals are nominal. Since there is a lack of dominant competitors to analyze, this researcher will focus on an analysis between the two main categories of car wash ownership: full service vs. unattended operations.
In general, it can be seen that Burberry organized to capture its value and thus obtain a temporary competitive advantage in the market. If others try to imitate it, they will lose the competitive advantage. In order to avoid this, Burberry can compete with others with differentiation advantage by creating superior products, lunching more features like customization service to satisfy the customer
For durable and luxurious goods when deciding to buy these products, price is one of the most important factors to be considered as the price of these products are high. Therefore, people will compare the price among various shops and purchase from the shore that offers the best deal at the same quality.
The beverage industry is highly competitive and presents many alternative products to satisfy a need from within. The principal areas of competition are in pricing, packaging, product innovation, the development of new products and flavours as well as promotional and marketing strategies. Companies can be grouped into two categories: global operations such as PepsiCo, Coca-Cola Company, Monster Beverage Corp. and Red Bull and regional operations such as Ro...
There are a variety of challenges that firms may face when attempting to be the best in their specified industry. Economic and political challenges can make it difficult for companies to maintain a competitive advantage. In addition to maintaining a competitive advantage, some firms also find difficulty in keeping its branding alive and by attracting customers as their strategies, products, and management change over the course of time. Industries such as the automotive industry, healthcare industry, retail industry, and many more experience a variety of challenges based on their competition. Firms must create successful strategies in order to maintain competitive with their competition and in order to gain advantages in their industry (Hitt, 2013).
Marketing is a process of determining a consumer’s needs, devising a product or service to satisfy those needs, and trying to focus customers on the goods and services you are offering. Marketing is extremely important, and a fundamental building block for business growth. A marketing team is given the task of creating customer awareness through a variety of different marketing techniques. If a business does not pay close attention to their consumer demographic and needs, they will eventually fail over time. Two important aspects of marketing include acquiring new customers, and the preservation and growth of relationships with current customers. Marketing has always been viewed as a creative outlet, which encompassed advertising, distribution, and the selling of goods and services. Marketing staff will also try to anticipate what customers will want in the future, often being accomplished with market research. In summation, a good marketing plan should be able to create a favorable proposition or series of benefits that a customer can value through goods or services. The marketing mix is normally described as the strategic positioning of a product or service in the marketplace, using the specification of the four Ps. During the early 1960’s, Professor E. Jerome McCarthy of Harvard Business School stated that a marketing mix contains four elements. The four key points are product, pricing, promotion, and placement. It is recognized that all these aspects must be present to ensure a successful business model within a given industry. We will now take a thorough look at the four marketing mix points.
Threat of substitutes in market as best quality is not always a priority for some customers as they are price sensitive.
-“Emphasis on individual property brands was not working from a number of fronts. Guests are seeking a unique Rosewood property experience and are not making the connection between Rosewood properties and are increasingly indentifying with other strong hotel brands.” –Scott and Boulogne
Problem situation: Rosewood brand was muted, not very well known but it was not clear what is the best corporate branding strategy without destroying the value of each individually branded hotel and loosing a customer. A new branding strategy proposing an increased customer profitability and lifetime value is needed.
primary strategies of each competitor (e.g. low cost leader, focused differentiation, prospector, reactor, etc.), Porter's 5-forces assessment):
Before taking this course, marketing was all about product and the promotion of that product. I took a marketing course during my undergrad about 7 years ago that emphasized the 4 P’s. Building a strategy around promoting a product and/or service seemed to be the most fundamental concept of marketing to me. My narrow thinking soon changed after going into the workforce and after taking this course. Marketing is more than just telling potential and current consumers about your products and why they should buy it. Marketing truly encompasses all areas of business. A great marketing strategy needs to focus on all the new strategic marketing elements of positioning, product, logistics, price, integrated marketing communications, and service. It’s