Marketing Research Tools

Marketing Research Tools

As a team of six investigating how to overcome the four different research tools, many ideas will flow through to allow the reader to get the most out of what is being taught. The team wants for the reader to indulge themselves in a company who will compare and contrast the selected tools available. Team C will choose to show the reader that tool is the most applicable and which tool is the least applicable. With this to be read and evaluated the team asks the reader to self evaluate what he or she thinks should be done in this situation. After reading and applying this idea to the reader’s sense of understanding, how did the reader evaluate this to be so and how will the team of six strive to learn more to overcome difficulties and situations that could arise within.

Comparison of Research Tools

Team C has chosen primary research, qualitative research, quantitative research, and focus group as their research tools. Each of these tools has its own strengths and limitations. Primary research, such as surveys, will give Team C greater control while answering specific research questions. Additionally, it is also proprietary information. This means that Team C has ownership of the information it acquires with this tool. However, primary research is often time- consuming and costly.

By contrast, qualitative research, like historical research and ethnographic research, allows Team C deeply to examine the research questions. It also does not strictly define variables so it gives the Team an opportunity to assign values that would otherwise not be available. Qualitative research will help Team C to build its research theories. However, this research tool is also expensive and requires heavy labor to carry...

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...tools are not feasible for our needs. We must determine whether or not expanding Kudler Fine Foods into a foreign market, specifically Canada would be a prosperous venture or if the expansion would prove to be too costly and not well received. To this end, we must examine aspects such as Canadian culture and the need and want for a fine foods retailer in the chosen areas. We must determine exactly what type of fine foods to carry according to the wants of the populous. With diligent and thorough research, we will continue to come to a reliable conclusion about the topic at hand.

Works Cited

Burns, A. C., Bush, R. F. (2006). Marketing research: Online research

applications (5th ed.). Upper Saddle River, NJ: Prentice Hall.

Data collection strategies ii: qualitative research. (2011, September 04).

Retrieved from http://www.csulb.edu/~msaintg/ppa696/696quali.htm