Marketing Mix Paper
Marketing encompasses everything from the products or services one sells, to how they are distributed to the customer. A Marketing Mix is the combination of products offered to reach a target market for the organization. "Marketing is much more than selling, or advertising (Cap Com Marketing, 2006)." The marketing mix is comprised of the Product, Price, Promotion, and distribution. The marketing mix is also known as the four P's.
Worldwide, approximately 10 million people suffer from blood clots every year." Since 1997, Possis has become the leading provider of mechanical thrombectomy products by marketing its AngioJet System through a direct sales force, developing a United States customer base of more than 1,500 interventional catheterization labs (Possis, Inc, 2006)". "Angiojet thrombectomy is a catheter-based procedure (Possis, Inc.)." The system is used for the removement of blood clots (thrombus). Blood clots may be caused by multiple conditions. Factors include cardiovascular disease, trauma, invasive procedures, or even prolonged bed-rest. A blood clot can block a blood vessel and prevent organs from receiving valuable oxygen supply. In addition, the clot may break off (emboli) and obstruct blood flow to other organs. Conditions caused by blood clots include, peripheral ischemia, which may result in loss of limb, pulmonary embolism, acute myocardial infarction, stroke, and deep vein thrombosis (DVT).
Currently, the three types of primary intervention for removing intravascular blood clots are surgery, drugs, and mechanical devices. Thrombolytic treatment involves the administration of drugs in an intensive or critical care setting. The drugs require prolonged infusion and a significant time to ta...
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...e. Retrieved October 4, 2006 from http://www.medscape.com/viewarticle/491667
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“Chronic diseases and illnesses are the leading causes of death and disability in the United States” (CDC.gov, 2014). These types of illnesses are the most common health problems that people in this country face today and they are also the most preventable (CDC.gov, 2014). Every year the cost to help care for and manage people with these types of illnesses increases and there is less being done about educating people about prevention. Venous Thromboembolism is one such chronic disease that is very deadly but also very preventable if the right precautions are taken. This paper will aim to educate about the disease, courses and costs of treatment, clinical microsystems that are involved and what barriers if any exist to achieving generative relationships among the various clinical microsystems involved.
...lood Vessel Stents.” 1-3). Bypass surgery is another option; a blood vessel from somewhere in the body is used to go around the blocked artery. This completely bypasses the blocked artery, so it no longer becomes an issue. Thrombolytic therapy is a method that involves injecting a medication into the artery that will dissolve the clot and allow blood to pass freely through the artery (“Peripheral Artery Disease.” 3).
The next stage in myocardial infarction is the formation of thrombus. Exposure of the subendothelial matrix of the plaque to blood due to superficial abrasion generates platelet activation and aggregation. Clotting factors on the platelet membrane carry out reaction which release prothrombin activator, this activator then converts prothrombin to enzyme thrombin. The transformation of fibrinogen to fibrin is then catalysed by thrombin. During proteolysis (the breaks down of protein), fibrinogen is converted to fibrin strands which stabilize the final blood clot. Complete occlusion of coronary artery by thrombus disrupts blood flow and causes ischemia due to atherosclerotic coronary artery steno...
After a thorough examination, J.P. was diagnosed with a deep vein thrombosis (DVT). “DVT develops most often in the legs but can occur also in the upper arms…” (Ignatavicius & Workman, 2013). Due t...
Atkinson, R. P.; & DeLemos, C. (2000). Acute Ischemic Stroke Management. Thrombosis Research. 98:3; 97-111.
The 4 Ps of the marketing mix are: Product, Promotion, Price, and Place. The marketing mix puts the right products, at the right price point, in the right place, at the right time. The following examines how Claire’s Chocolates optimizes its marketing mix (Yoo, Donthu, & Lee, 2000, 195-196).
The LEGO Group organization is famous due to its flagship product – colourful plastic bricks that can be interlocked to form a variety of figures, and then disconnected again. These binding bricks originated in a wooden form when the company was first established in Billund, Denmark by Kirk Kristiansen in 1932 (The LEGO Group, 2012), and today’s well known plastic version was introduced in 1958 (Rosenberg). The company’s head office is located in Billund to this day, and The LEGO Group remains privately owned by Kristiansen’s family (The LEGO Group, 2012). They currently sell toys and teaching materials in over 130 countries worldwide.
administered to prevent clots and perhaps continues post-op. If such a patient is not given
Coagulation is a active process and the understanding of the blood coagulation system has progressed over the current years in anaesthetic practice. Regular coagulation pathway signifys an equilibrium between the pro-coagulant pathway that is accountable for clot development and the mechanisms that slow down the same beyond the injury site. Imbalance of the coagulation system may happen through serious illness, which may be secondary to many factors leading to a tendency of either thrombosis or bleeding
The patient’s experience relates to the concept of Perfusion since blood clots may interfere with adequate blood flow. Ischemic stroke is a sudden loss of function resulting from disruption of the blood supply to a part of the brain (Brunner and Suddarth, 2010). The presence of partial blockage of the blood vessel can be due to vasoconstriction, platelet adherence, or fat accumulation and therefore decreases elasticity of vessel wall leading to alteration of blood perfusion with the initiation of the clotting sequence. This may later lead to the development of thrombus which can be loosened and dislodged in some areas of the brain such as mid cerebral carotid artery th...
Desmopressin is a common treatment used by women to stop extensive bleeding during their period and also can be used before a small surgery it comes in an injection form or nasal spray, which causes a stimulation of blood vessels to release von Willebrand factor protein; which in like part (d) giving a person this treatment will allow them to clot faster and not bleed out just because of a small procedure for example, done by the dentist. (Mayo). Another treatment is replacement therapies, which are infusions of blood-clotting factors found in von Willebrand factor the only way these will be advised to be used is when Desmopressin does not work. (Mayo). Contraceptives can also be used as a treatment because they are used for excessive bleeding during periods of women. There are different forms of contraceptives like pills, injections and progesterone (Mayo). Anti-fibrinolytic contain aminocaproic acid and tranexamic acid allows for clots to stay in place once they have attached to the blood vessel wall (Mayo). Fibrin sealants are used to patch up areas where a minor cut has occurred to stop the ongoing bleeding. These treatments are all used to come up with the same final product which is to clot blood and stimulate the production of von Willebrand
A PE usually begins as a clot in a deep vein of the leg, which is called deep vein thrombosis. This clot can break and travel through the bloodstream to the lungs and block the artery. Blood clots can form in the deep veins of the legs if blood flow is restricted and slows down. This can occur when you don’t move around for long periods of time. Some examples that can cause this are some types of surgery, during a long trip in a car or airplane, and if you must stay in bed for an extended period of time. Under rare circumstances an air bubble, part of tumor, or other tissue travels to lungs and causes ...
Marketing is a process of determining a consumer’s needs, devising a product or service to satisfy those needs, and trying to focus customers on the goods and services you are offering. Marketing is extremely important, and a fundamental building block for business growth. A marketing team is given the task of creating customer awareness through a variety of different marketing techniques. If a business does not pay close attention to their consumer demographic and needs, they will eventually fail over time. Two important aspects of marketing include acquiring new customers, and the preservation and growth of relationships with current customers. Marketing has always been viewed as a creative outlet, which encompassed advertising, distribution, and the selling of goods and services. Marketing staff will also try to anticipate what customers will want in the future, often being accomplished with market research. In summation, a good marketing plan should be able to create a favorable proposition or series of benefits that a customer can value through goods or services. The marketing mix is normally described as the strategic positioning of a product or service in the marketplace, using the specification of the four Ps. During the early 1960’s, Professor E. Jerome McCarthy of Harvard Business School stated that a marketing mix contains four elements. The four key points are product, pricing, promotion, and placement. It is recognized that all these aspects must be present to ensure a successful business model within a given industry. We will now take a thorough look at the four marketing mix points.
Blood coagulation is a cascade of events that help heal a cut or damaged tissue; it is part of a host defense mechanism termed hemostasis [1] When a vessel, or damaged tissue is affected, macromolecules called platelets are introduced (Sticky molecules that assist to clot a cut to allow blood to once again pass) – With fibrin and plasma to help heal. Of course, there needs to be no abnormalities, such as temperature. A type of stroke bleeding is termed hemorrhage, caused by trauma. When blood from trauma irritates brain tissues, it causes swelling [2] In order for a blood clot to occur it requires enzymes to activate other enzymes: TF (Tissue Factor) Serine proteases (Enzymes) such as FVII and FV glycoproteins.
Too often, a marketing function is misunderstood, because many people do not understand what is meant by ‘Marketing’.