Product and competitive environment McDonald’s Corporation (MDC) known for its famous golden arches is the number one largest chain of fast food restaurant in the world. With headquarters in the United States and restaurants in 120 countries serving around 86 million customers a day. About 80% of the restaurants are operated by a franchisees or affiliates. McDonald's revenues come from the expenses paid by the franchisees such as fees, royalties, rent, as well as sales in company-operated restaurants. According to Hoovers, McDonald's Corporation in 2013 made and annual revenue of $28,105.7 compared to $27.5 billion made in 2012. Most of the restaurants are freestanding units offering dine-in and drive-through service, but McDonald's also has many restaurants located in airports, retail areas, and other high-traffic locations. The company has nine major markets – Australia, Canada, China, France, Germany, Japan, Russia, the UK, and the US – that account for 75% of sales. Although McDonald is a leading brand, the top companies that give McDonald competition include: Doctor’s Associates Inc., YUM! Brands Inc., Starbucks Corporation, Darden Restaurant Inc., and Burger King Doctors’s Associates, Inc.: A company who owns and operates Subway. It has approximate 40,855 restaurants in 105 countries, in January, 1, 2014. The total annual revenue is of $32.1 million dollars. Yum! Brands, Inc. or Yum! Is the world’s largest fast food restaurant company- they have more than 40,000 restaurants globally and operates in 125 countries. YUM! Licenses Taco Bell, KFC, Pizza Hut and Wing Street. The total annual revenue is of $13,084 million dollars. Starbucks Corporation is the largest coffeehouse company in the world, with 20,891 stores i... ... middle of paper ... ..." Forbes. Forbes Magazine, 13 May 2013. Web. 23 Apr. 2014. Llopis, Glenn. "5 Steps To Capturing The Hispanic Market." Forbes. Forbes Magazine, 03 Sept. 2013. Web. 13 Apr. 2014. "Hispanic Fast Facts." AHAA. N.p., n.d. Web. 14 Apr. 2014. Michael Goodman. "The Power of Hispanic Consumers." MercuryMedia. Research and Analytics, Apr. 2010. Web. 16 Apr. 2014. "Sales & Marketing Slides." Marketing Strategy of McDonalds. N.p., n.d. Web. 21 Apr. 2014. "The Marketing Process A McDonald's Restaurants Case Study." Business Case Studies. N.p., n.d. Web. 21 Apr. 2014. "Maps and Data about the Hispanic Population." Pew Research Centers Social Demographic Trends Project RSS. N.p., n.d. Web. 23 Apr. 2014. "U.S. Hispanic Country of Origin Counts for Nation, Top 30 Metropolitan Areas." Pew Research Centers Hispanic Trends Project RSS. N.p., n.d. Web. 23 Apr. 2014.
In the book Latinos INC, Arlene Davila discusses and explores many of the dimensions and elements of Hispanic Marketing. In the beginning of the book she states that the Hispanic market is a multi-billion dollar industry. This market has grown tremendously and it is most prominent in densely populated Latino cities, such as Miami and Los Angeles. In these cities the main percentage of these Latino Americans tend to be Cuban. Davila explains and argues many points about Hispanic Marketing that bring great insight into this billion dollar industry.
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Secondly, another area that is highly influenced by American society is the religion of the Mexican Americans. Ninety percent of Spanish speaking people are Roman Catholic (C...
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Cardenas, V., Kerby, S. (2012). The state of Latinos in the United States. Retrieved from www.americanprogress.org
Coffee, one of the world’s most known beverages. Seen being drinking at work places, colleges, or in the convenience of your own home. There are a variety of companies that provide us the people with coffee. It can be your local market, bakeries, or even fast food places. 3 places that stand out and our known very well for supplying Americans with coffee is Starbucks, Dunkin Donuts, and McDonald’s. From their strategic advertising, deals, and even straight down to the design of their cups, they meet the definition of marketing. We will be examining these 3 companies using the marketing mix which consist of product, price, place, promotion and also cover value based marketing and see how these companies meet these definitions and how they satisfy their customers as well.
U.S. Department of Education, National Center for Education Statistics. (2003). Status and trends in the education of Hispanics (NCES 2003-008). Washington, DC: U.S. Government Printing Office.
2. US Census Bureau. "Hispanic Population of the United States."Census Bureau Homepage. N.p., n.d. Web. 5 Feb. 2012.
Currently, Yum! has over 40,000 restaurants in 128 countries and territories, 90% are owned and operated by franchisees or licensees in the United States and 67% internationally (Yum!, 2014). By meaning, Yum! does not own or operate the restaurants. Instead a legal agreement is entered into whereby the franchise owner pays Yum! for the use of their trademark, trade name and adv...
McDonald's was started in 1955 by Ray Kroc and has grown to more than 30,000 restaurants in 121 countries. McDonald's also had $10.1 billion in system-wide sales and $271.9 million in corporate profits on revenues of $3.7 billion in the year 2001.
Mc Donald’s is world’s famous fast food restaurant chain consisting of 34000 local restaurants. It is present in 119 countries serving 47 million customers on daily basis. It is globally recognized by the Golden arches as its logo. In 1954, Mc Donald’s founder Raymond Kroc passed by a hamburger stand in San Bernardino, California and then he came up with an idea of forming a countrywide fast food chain.
McDonald's Corporation is the largest fast-food operator in the World and was originally formed in 1955 after Ray Kroc pitched the idea of opening up several restaurants based on the original owned by Dick and Mac McDonald. McDonald's went public in 1965 and introduced its flagship product, the Big Mac, in 1968. Today, McDonald's operates more than 30,000 restaurants in over 100 countries and have one of the world's most widely known brand names. McDonald's sales hit $57 billion company-wide and over $25 billion in the United States in 2006 (S&P).
“McDonald 's is the leading global foodservice retailer with more than 35,000 local restaurants serving nearly 70 million people in more than 100 countries each day” (About McDonald’s 2014).