The Marketing Environment and Consumer Choice Date Introduction One of the best ways of improving corporate image in the automobile industry is by ensuring that the industry satisfy the needs of consumers. These needs would include the utility derived from their product, the safety assurance of the brands and the overall best performance in the lifetime assessment as for the environmental effects. There is a global concern over the carbon dioxide emission in the Automobile industry and the consumers are now given a chance to adopt a lifestyle that is caring to the environment. The electric and Hybrid brands have promised to revolutionize and rival the traditional cars in their economy on fuel and their friendliness to the environment. This shift cannot only be economical but beneficial to the mankind and their future generations which expect us to pass on the best of the environment we can afford. However, marketing of such zero-emission vehicles (ZEVs) has posed many questions in the public sector as regard to the desirable policy, technological shift uncertainties and unanticipated demand (Mills 2008). This paper evaluates the current marketing environment for ZEVs, the variables which influence consumer choice and the barriers to adoption of ZEVs in the Australian context. The current marketing environment for ZEVs such as electric cars and hybrid cars In the wake of global environmental concern, electric and hybrid cars are known to be kinder products to the environment in their bid to limit the emissions especially in the world where endless roads and constant car travel are harming the ozone layer at a high rate. Subsequently, the demand of the green electric and hybrid cars goes up thus creating a dire need... ... middle of paper ... ...from electric vehicles: emissions from electricity generation, Energy & Environmental Science, vol. 3, no.12,pp. pp. 1812-1825. Lund, H & Kempton, W 2008, Integration of renewable energy into the transport and electricity sector through V2G In: Journal of Energy Policy, vol. 36, no.9, (2008); p. 3578–3587 Mills, MK 2008, Environmentally-active consumers' preferences for zero-emission vehicles: public sector and marketing implications. Journal of Nonprofit and Public Sector Marketing, vol.19, no.1, pp. 1-33. OECD, 2009, The Automobile Industry in and Beyond the Crisis. OECD Economic Outlook, vol.2, no. 86, pp. 81-112. Toyota Motor Corporation, 2008, Worldwide Prius Sales Top 1 Million. viewed 3 October 2011, . Weygandt, et al. 2007, Managerial Accounting: Tools for Business, John Wiley & Sons, New York
Sports Utility Vehicles have long maintained the reputation of being gas guzzlers and detrimental to the environment. In the article, “Why Environmentalists Attack the SUV,” Mr. John Bragg presents the argument that the SUV is a symbol of Americanism. While it is easy to understand his thinking, it is largely based upon subjective reasoning. Conversely, the SUV.org article, “Environmental Double Standards for Sport Utility Vehicles,” postulates that SUV’s represent a paradox to consumers. Additionally, cartoonist, Khalil Bendib takes a drastic approach by overtly stating that American automotive corporations are directly contributing to the degradation of the environment.
Andrew Simms, a policy director and head of the Climate Change Program for the New Economics Foundation in England, presents his argument about the impact SUV’s have on our roadways, and the air we breathe. “Would You Buy a Car That Looked like This? “. The title alone gives great insight on what the article is going to be about, (vehicles). “They clog the streets and litter the pages of weekend colour *supplements. Sport utility vehicles or SUV’s have become badges of middle class aspiration” (Simms 542). Simms opening statement not only gives his opinion on how SUV’s are the new trend, but he also paints a picture of what we see every day driving down our roadways. Simms also compares the tobacco industry’s gap between image and reality to that of SUV’s; stating that the cause and consequences of climate change resemble smoking and cancer. Simms comparison between SUV’s and cigarettes shows how dangerous he believes SUV’s are.
Increasing environmental awareness, coupled with a responsible American government and improved technology, have all contributed to the comeback of low-and zero-emissions vehicles in the US. It remains to be seen whether the automakers and oil companies will once again work to halt this progress, or embrace it as the technology of a more responsible future.
A revolutionary environmental impact to pollution is provided by electric cars which produce zero emissions and provide a replenishable fuel resource. Toxic emissions into our earth’s environment would be reduced immediately as gas powered, pollution emitting vehicles are replaced with non-polluting, battery powered vehicles. Not only will pollution be reduced, but the means that power these vehicles are a renewable resource. Electricity can now be created by environmentally safer means, such as hydro-electric dams, wind farms, and various types of power plants proving a sound resource. With a safer, less polluting, renewabl...
Imagine that you’re driving on an open highway in the middle of summer. All you see in front of you is asphalt for miles and miles. The windows are down and your favorite song comes on the radio. You’re behind the wheel of a Tesla Model S, the newest electric car that can go from zero to sixty miles per hour in 2.4 seconds. This will soon be the future of all motor vehicles. Electric cars are beginning to have colossal impacts on our society because of their energy efficiency, performance benefits, and the fact that they are less harmful to the environment. In the near future, electric cars will dominate the road and eventually the planet’s overall need for oil will decrease immensely.
Ethos plays a moderate role here by asking us to trust Hyundai because they have our future and our best interest at heart by hybridizing one of their standard vehicles. Americans have long been targets of the wizards of the advertising world of Madison Avenue and their attempts to play on a company’s trustworthiness. This especially holds true when dealing with our ever-changing obsession with saving our planet and our need to nurture the environment. Whether Global warming is real or imagined is irrelevant in today’s advertising market. The agencies responsible for mass marketing the global warming phenomenon have found willing participants in the American public. Hyundai is only the latest automobile manufacturer to use this approach with
Purchasing a car is one of the hugest or biggest accomplishments that a person can achieve on their own. However, what happens when that purchase turns out to also be the worst decision that was ever made? The purchase was a success and a goal was achieved, but the moment the key is turned and the engine is started the contribution to environmental harm begins. As the car is driven, the gasoline fumes that are released from the car contribute to the other many factors and pollutants that damage the environment. Not only is the purchase now a contributor to the depletion of clean air, but it could also play a part in the depletion of someone’s health. For example, asthma or bronchitis could develop in an adult or child as a direct result of breathing in noxious automotive fumes. Depending on where one lives, there could be strict regulations on air pollution. One must be accountable for any and all contributions made to the demise of what was once a healthy Earth. One must be accountable for his or her own carbon footprint. Some individuals have taken steps to reduce their carbon footprints and cause less harm to the environment by purchasing electric cars.
The majority of people, especially in America, cannot go about their daily lives without a car. Automobiles have instilled themselves in peoples’ lives and shown their usefulness since their debut in 1769. Since then, humans have redesigned and refined the automobile thousands of times, each time making the vehicle more efficient and economical than before. Now as the world approaches an ethical decision to dwarf all others, many people look toward automotives for yet another change. The emergence of the hypercar due to ecological turmoil exemplifies the change the world has demanded. Hypercars alter everything people know about automotives, modern ecology, and fuel efficiency. Not only do hypercars offer a solution to many ecological problems humans are faced with now, they also represent the only logical area for the automotive industry, and by some stretch American society, to expand.
In this case study I will be discussing advantages and disadvantages of electric cars. Electric cars are cars that are powered by electricity. Electric vehicles are an important part of cutting emissions and reducing global warming. The battery of an electric car stores electrical energy. The electric motor is coupled to the wheels through gears; it converts 59-60% of electrical energy into the wheels. The battery runs the motor which allows the car to move. Electric cars are necessary as they will save money, because electricity is cheaper than gas. Also electric vehicles will help reduce global warming and pollution. However, some people say that electric cars still have environmental costs. The electricity used to recharge EV batteries has to come from somewhere in the world, and now, most electricity is generated by burning fossil fuels. Although electric vehicles are classified as green cars, purists will not appreciate the toxicity of the batteries.
Upon the launch of the advertisement campaign for the Prius, Toyota has often painted a grossly inaccurate depiction of the effects of its vehicles. Often the suggestion of a “do-no-wrong” or “I-love-the-environment-more-than-you” feeling is conveyed. Eventually, someone got fed up with the stereotypical image Toyota created and launched their own advertisement, favoring to use body-dumpers instead of environmentally conscience individuals as model drivers. Indeed the Prius is a revolutionary vehicle, it’s gas-mileage and low-emissions have made tremendous positive impacts on both the environment and consumer’s wallets, but it seems Toyota may be getting a little ahead of itself.
With technology advancing there has been so many chances in our world over the past century. One technology advancement is the ability to run vehicles on electricity. However there have been many question about weather or not electric is better. More research has been conducted over the past years to find out what the benefits and disadvantages are of both types of vehicles. Taking both sides of information in to consideration, the electric car has more positive notions to why electric powered cars are better for the environment than internal combustion cars.
Ford Motor Company announced the launch of the Escape Hybrid SUV in a National Geographic magazine in 2004, with one ad reading; “Green vehicles. Cleaner factories. It is the right road for our company, and we’re well underway”. They continued to try and persuade readers of their commitment to the environment with the remodelling of their River Rouge factory, but they failed to mention that only 20,000 of these promised Hybrid SUVs would be produced per year, or that they would continue to commission almost 80,000 F-series trucks a month. Additionally, a short time before the ads release, the Envir...
In the last years the price of petrol has been getting even more higher. Hybrid cars allow the customers to save money in low regimes when the car uses the electric engine. It is the perfect solution for the city drivers.
There is no doubt that electric cars are the most appealing from of transportation in the world. They provide two of the most important key points of good transportation: reliable and efficient. They are reliable due to their simplicity of their power trains and the advancement of technology they have. They are efficient because they don't use any gasoline and because their motors can pass the zero-emission standard. Even though they may seem like a boring form of transportation, they offer good features that help keep the Earth's air clean and they help reduce pollution.
Most people today fill up their car with different qualities of petrol, because that's what the average car takes. They don't usually consider an alternative for the petrol that they load into their cars. Although petrol is widely used, it is not the only source for a car to get its power from; diesel and electricity are alternatives to the general petrol used by most cars. Although different from each other, diesel and electricity are alternatives to the average gasoline received at a gas station. Diesel is a more concentrated type of fuel that is usually used by big automobiles because they require a lot of power in a little amount of time. Electricity is a method that uses the power of batteries to produce a low horsepower but, nevertheless fast automobile. Electric cars are generally created to be soundless and environment friendly. The purpose of this paper is to classify and educate the reader of the different types of fuel available for an automobile to use: petrol, diesel, and electricity. The general petrol, used by most people, is usually the only type of fuel accepted on the average car in the United States today.