My shop is going to sell second hand clothing and school equipments. The school clothing will be fixed up to make them appeal to market audience and look as good as new. Shoes are ranging from size 6-10 to make sure they fit the large majority of the school students. Blazer colour will be ranging from black to green and ties will have to types: gold and yellow stripes ties and dark green ties. We also sell school summer shirt as well as school badges and PE kits. School equipments are various in sizes and shapes. For example, I will sell 2 types of ruler, 15cm and 30 cm long. We will sell black, blue and red pens. Sharpeners and erasers will vary in shapes and sizes and pencils are HB only. I will also sell 1G USB and regular calculators.
My market target audience is students from local school especially those who live near the local area. They are the ones who have need for school equipments and school clothing it also can be for
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My competitions will be other shops around the area that selling the same items or service as my shop. I will have to compete for customers and resources. If I don’t have enough money, I won’t make enough profits to support the survival of my shop. I have to make sure there are cheaper items in my shop than the other ones. More people will come to my shop meaning I am making a profit. My products prices must be reasonable, more than what I bought them for and have to be lower than the other shops if possible. This will ensure the survival and growth of my shop in the first year.
To promote my business, I need to give out leaflets and put up posters from time to time to make sure more and more people would know about my shop. With regular customers, I will include personal selling as well. For instant, I will sell a unique pen that I don’t sell in my shop to a regular customer will make them feel special, trusted and interested. This is a good way to keep regular
Roxie Photography is a photography business located in Fort Wayne, Indiana. Roxie Photography specializes in Newborn Photography and Boudoir Photography. The company is new to the Fort Wayne Area, having moved to the area from Guam. Roxie Photography owns a physical location, on East State Boulevard. The company currently offers two services, Boudoir sessions and Newborn sessions. Roxie Photography’s main focus is on the Boudoir service.
In helping with the yearbook, I have learned that I love selling business ads. I’ve found it very easy to travel to local, supportive businesses
mall around UK. We the customers can even find their shops at High Street; some of the
Baby items, particularly things like diaper cakes, blankets, used baby clothing, and personalized gifts have long been a staple commodity in yard sales, craft shows and Ebay.com. Talk of a particularly unique vendor is usually spread via word of mouth. In fact, the crafting world itself is largely a grass roots movement. For most people, generating a few hundred dollars a month is more than adequate. Even more see their sales skyrocketing during the holidays, only to find that their success was momentary. To be perfectly honest, there are literally thousands of other people doing what you are trying to do now. The main difference between yourself and your competition is the fact that they are more focused on the products themselves than actually creating a strategy to sell them.
I noticed many things at Walmart’s shareholder meeting, including representation from many different states and countries. Watching the meeting I felt a sense of pride and honor from these people toward Walmart. Understanding that these people invested money into this business I did not believe that they would be chanting, excited and so passionate of their mission and future. I think other meetings could be more laid back and may not be chanting or so excited. Some companies meetings may have tension say the business is taking a down turn or facing a large public issue that is effecting the business.
Others have defined marketing strategy as having the important components: define the target or the market, and statement of the product aimed at the chosen target (Smith, 2003).
Business success in the market relies on its founding platform, the marketing plan. This is a strategic penetration into a new or existing market. This is important because of the various legal, environmental and structural requirements set for new and existing businesses. However, with a broad business marketing knowledge, there are many paths to success at disposal. The Exceptional Learning Academy and Therapy Services’ marketing plan comprehensively covers the domestic and global product branding strategy, pricing strategy, distribution channel analysis and a detailed evaluation of the prior strategies for optimization of operations. The domestic and global product branding looks at the business logo. The business will have a logo that sums up its basic services and promotes the business as well. Notably, the business as a brand is not just the logo, but is the image of its relationship with consumers and employees. The company plans to embark on quality service delivery to the customers and a professional working environment for the business’ staff. This creates an open and warm working environment and in turn builds the business brand name. This will build the business logo as the global business brand.
The price of this item is a fairly tricky process, because there are so many different parts that could go into making money on this particular product. If we put our a lower original purchase price for the app we would also need to make money somewhere else because a $1 app is only going to make as much money as people who buy the product. This being said if we start the app at too high of a price nobody will want to buy it because the initial price will not be worth just waiting in line for checkout. I’m suggesting a price in the $0.99-$5 range. Along with this initial pricing we would need to decide if we are trying to make money off the retailors who sell this product or the credit card companies that people use to purchase items in stores. This could go two ways. Our company could either try to make a small percentage off the retailer after the purchase or the credit card company. Going through the credit card company would most likely be the better more profitable option, although this is something that we as a company will not be able to control. Negotiations will have to be made on the exact numbers that will be split between the three companies here. My proposition is that we deal with strictly the credit card companies who take a same profit anyways from each transaction from each consumer that makes a purchase with their credit card in a store. We ask them if they will raise their pricing percentage that is taken from the retailer from purchases. It sounds like a bad idea because most would think that the retailer would never allow this to happen, but in actuality we are saving the retailer money by possibly making it so they will have to employ less people due to our product. By people checking out their own ...
Due to the good establishment of the business, it has huge market national. The company has therefore opened many retail shops and stores all over the country to ensure that their products are accessible to the customers. The entity provides a favorable environment, and many clients view the place as a fun shopping place to be. The retailer has targeted a big pool of customer because of the variety of products it sells. The stores products vary from kitchen goods, jewelry, and electronics clothes to hardware
Jing T-shirt Printing Company is a young company operating in the business of supplying printed T-shirts based on customer orders and designs. In its three years of business, Jing has managed to grow its customer base and they have seen that on average, sales have increased by approximately five percent each year. For the past three years, Jing’s main customers have included sports teams, primary schools, small companies and carnival bands. Jing believes that they have become better at organizing and managing their orders and have decided to implement a strategic plan aimed at increasing sales by ten percent each year for the next three years. Jing also has plans to expand their service to include office supplies and drinkware and would like to explore the feasibility of this option over the next three years.
Reebok's United Kingdom-based ancestor company was founded for one of the best reasons possible: athletes wanted to run faster. Therefore, in the 1890s, Joseph William Foster made some of the first known running shoes with spikes in them. By 1895, he was in business making shoes by hand for top runners; and before long his fledgling company, J.W. Foster and Sons developed an international clientele of distinguished athletes.
Marketing strategy is a process that can allow an organization to concentrate its resources on the optimal opportunities with the goals of increasing sales and achieving a sustainable competitive advantage. The Marketing strategy consist 4Ps that is place, product, price, and promotion. This 4Ps is used to market the product to the people and to make the product being famous in the country or international. The size of market segment for this product include geograpic, demographic, behavioural, and psychorgrapic.
Marketing is a very broad term, which encompasses all the activities that help businesses in identifying their customers and needs of their target market, utilising all the communication resources in order to target their target market, eventually persuading them to purchase the organisations products and services. It is much broader than the concept of selling, as selling just includes techniques of direct communication used to persuade the customers to buy the products and services of an organisation. In fact, sales are the integral part of marketing. Marketing also helps organisations to utilise all resources in an efficient way to gain customer satisfaction, which will eventually help in the growth of the company. While, on one hand, marketers tend to focus on the needs and preferences of the customers, they also need to keep a close eye on their competitors (Gillespie, 2010). Companies always look to beat down their competition with providing better products and/or services, or by providing less-expensive goods to the customers than their competitors, in order to achieve or maintain the leading position in the industry. The core focus of this paper is to identify and discuss the core aspects how managers could maintain the marketing activities of the organisation in the global context.
Too often, a marketing function is misunderstood, because many people do not understand what is meant by ‘Marketing’.
Marketing is a fundamental aspect of all businesses, whether they are set out to make a profit, or charitable organisations - they will have to carry out marketing research of some description. It has been described as being, “the management process responsible for identifying, anticipating and satisfying customer requirements profitably.” (Chartered Institute of Marketing) This essay will explore the role of marketing in a marketing oriented business and different aspects of the external environment that a smartphone company should be aware of. The points raised throughout will be supported using relevant journals, textbooks and newspaper articles.