ING Analysis

1328 Words3 Pages

Introduction

ING is a company with a “broad customer base, including individuals, families, small businesses, large corporations, institutions and government” that has been doing business for over 150 years. ING's structure makes acquisition much easier due to the amount of capital on hand and their ability to absorb competition instead of fighting them. Acquisition does not always end with the most favorable result but is able to further ING's footprint on the market and gives the company more opportunity in the future. ING's structure in their newly acquired Asian/Pacific branch is setup to be highly bureaucratic leaving management by committee as the standing law of the branch (see figure 1). Having many people manage a department or geographical area does have advantages and disadvantages. In ING Asia/Pacific's case a vast majority of the time thiis has lead to many employees not understanding the structure at all and left the company unable to make strategic decisions to capitalize on further business. Although the company has continued to show positive results through an unstable global market, there is a great deal that could be done to attain even more success.

Figure 1

(Schotter, 2006, p. 12)

Understood Success

ING A/P's debut was strategically done at a time of large expected growth, which would later be realized by the company in capital and client base. During this time many countries were deregulating which would allow companies such as ING to enter the market and give favorable return on investments to customers where they may not have received such compensation in the past. For ING A/P the benefit could be seen purely in the regions population size and attraction to newly supplied insurance coverage. ...

... middle of paper ...

...ets, ING A/P missed many opportunities to increase its customer base, market presence and profitability. Changing ING A/P would be long and drawn out process but could very well lead the company into a greater echelon of success then it has seen over its 150 year existence.

Works Cited

Devos, G., Buelens, M., & Bouckenooghe, D. (2007). Contribution of content, context, and process to understanding openness to organizational change: Two experimental simulation studies. The Journal of Social Psychology, 147(6), 607-29.

Management structure | ING. (2012) ING. Retrieved February 12, 2012, from http://www.ing.com/Our-Company/About-us/Corporate-Governance/Management-structure.htm

Robbins, S. P., & Coulter, M. K. (2011). Management (11th ed.). Harlow: Pearson.

Schotter, A. (2006). ING Insurance Asia/Pacific. [Case study]. Ontario, Canada: Ivey Publishing.

Open Document