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The Image of Women in Mass-Media Essay examples

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Socialization of people has been occurring through family, public education and peer groups. However in recent years, the mass-media has become the biggest contributor to the socialization process, especially in the ‘gender’ sector. The mass-media culture, as influential as it has become, plays the most significant role in the reproduction process of gender role stereotypes and patriarchal values. It is true that a family model of nowadays is based rather on equality than on patriarchal values and women have more rights and possibilities on the labor market. However, mass-media still reflect, maintain, or even ‘create’ gender stereotypes in order to promote themselves.
For example, In 2011, the Commission of the image of women in the media(Commission sur l’image des femmes dans les medias) in France, published an annual report. The commission was organized in 2009, in the social context that the women are not well represented in the media. The report tried to figure out the percentage of female ‘experts’ in the media including radio and TV. According to the report, 80% of the experts who appeared in the media were male. Considering the fact that the casting process is totally dependent on the decision of the production and their idea of ‘who is more likely to appear as serious and trustful person’, the result is quite shocking. It shows that the image of female in the media is rather a testifier or a victim, than an expert. The social position of women has been significantly improved in last hundred years, but how media treat them has not been pulled out from the traditional-patriarchal view point. This could be very dangerous because mass-media is accessible for people of all social classes and age groups, and for the most of t...


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...ommodity or an object, without regard to their personality or dignity. In the capitalistic society, sexual objectification of women has become one of the most popular and effective way of promoting a product. Female bodies are used in a lot of commercials. Not only do females reveal their body parts for the sake of ‘sex appeal’, they are often identified as a product itself, sometimes even regardless of the context. Especially in the commercials that are aimed at the male audience, such as commercials for a car or liquor, sexual objectification of female bodies is almost excessive. Such images lead the audience to the dangerous thought that women are less than respectable human beings and they only exist to satisfy the male needs. In the age of excessive images, every women, regardless of their social position, are in the danger of being sexually objectified.



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