Children were running around inspecting the entire store while their parents watched over them in hopes they wouldn't break anything too expensive. In all this confusion, I had lost sight of my younger sister who was now busy looking at the collection of princess dolls, with a few other girls. As I made my way towards my sister, I couldn't help but notice that many of the dolls had been glamorized and put into extravagant dresses, emphasizing their princess status. Mulan no longer had short hair or armor but long flowing hair, dressed in a traditional Geisha dress completely dismantling her warrior status, emphasizing her feminine qualities instead.
As children, many of us grew up watching Disney's films idolizing many of the characters as it was the biggest not to mention still is the most popular form of family entertainment. But by taking a closer look into these films we begin to realize that the Disney princess line, through their story lines and characters are setting up gender roles for children, essentially educating them on what society deems appropriate for their gender. Many of their movies often portray some stereotypical representation of gender, consistently depicting the heroine as the victim who needs help saving, playing the typical damsel in distress. For many years, the Disney Corporation has created a gold-mined with their princesses franchise by relying on gender stereotypes for many of their female heroines. When looking at the history of Disney animated films there seems to be a common trend that is prevalent in most of their films and the roles that their female characters play. In the first three movies produced by Disney in the 1930's and 50's (Snow White and the Seven Dwarfs, ...
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Bibliography
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Published by: Pluto Journals
Article Stable URL: http://www.jstor.org/stable/41857990
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Disney princesses are fun for all ages, but their target audience is young children and “as children grow and develop, they can be easily influenced by what they see and hear”. Therefore, what they see and hear in Disney movies leaves an impression on them. The first princess, Snow White, was created in a time where each gender and race had a specific role in society. Recently, many believe that Disney has come a long way in regards to gender and race since Snow White, as several multi-cultural protagonists have been introduced subsequently, and gender roles do not appear to be as stereotypical as they once were. However, many of the apparent innocent messages about race and gender in these movies, can be exposed as otherwise. Despite their mask of progression, Disney princesses still have the potential to corrupt the minds of young children through sexism and racism.
Media is a powerful agent in entertaining children. It also influences and teaches the youth of society the suitable and appropriate gender roles that they inevitably try to make sense of. The power of media is very influential especially in the minds of the youth. Disney movies target the youth and plant certain ideas and concepts about social culture into the vulnerable minds of children. Media uses gender to its advantage, just like Disney productions. Humorous caricatures reveal some harsh realities about the portrayal of Disney Princesses in many movies made by the Walt Disney Company. Disney mixes innocence with the ultimate form of fantasy to capture an audience. Predominantly, Disney helps highlight the gender roles by showing the audience simply what they want to see. In the attempt to stick to the norm and portray stereotypical female characters, Disney created Princesses. Presented as damsels in distress and inferior beings to men, Disney Princesses give children an inaccurate portrayal of gender roles at a young age. Through Disney’s social success and intriguing films, such as The Little Mermaid, Snow White, Aladdin, Sleeping Beauty, Cinderella, and Beauty and the Beast, Disney Princess movies portray stereotypical representation of gender roles through the denigration of the female image, targeting and ruining the perception of youth today.
Society cements certain roles for children based on gender, and these roles, recognized during infancy with the assistance of consumerism, rarely allow for openness of definition. A study conducted by Witt (1997) observed that parents often expect certain behaviors based on gender as soon as twenty-four hours after the birth of a child. The gender socialization of infants appears most noticeably by the age of eighteen months, when children display sex-stereotyped toy preferences (Caldera, Huston, & O’Brian 1989). This socialization proves extremely influential on later notions and conceptions of gender. Children understand gender in very simple ways, one way being the notion of gender permanence—if one is born a girl or a boy, they will stay that way for life (Kohlberg 1966). “According to theories of gender constancy, until they’re about 6 or 7, children don’t realize that the sex they were born with is immutable” (Orenstein 2006). The Walt Disney Corporation creates childhood for children worldwide. “Because Disney are such a large media corporation and their products are so ubiquitous and wide spread globally, Disney’s stories, the stories that Disney tell, will be the stories that will form and help form a child’s imaginary world, all over the world, and that’s an incredible amount of power, enormous amount of power” (Sun). Because of the portrayal of women in Disney films, specifically the Disney Princess films, associations of homemaker, innocence, and dependence are emphasized as feminine qualities for young children. Thus, children begin to consider such qualities normal and proceed to form conceptions of gender identity based off of the movies that portray the very specific and limiting views of women (...
Disney promotes sexisim by forcing young girls to live in a patriarchal world. Cinderella, Sleeping Beauty, The little mermaid, Aladdin, and Snow White are all examples of popular Disney movies that encourage young viewers that they need a man to save the day. Yes, it’s true that there are recent movies such as Moana and Frozen that prove otherwise, but how long will it take to completely get over the fact that women are mainly viewed as secondary citizens compared to the men? There are countless examples of how Disney movies influence this theme, and how much the female characters’ actions, ideas and thoughts are not included in a Disney movie.
Disney has portrayed women in movies by the use of animation characters for over a century since the 1900s. There has been a very big change since the early 1900’s to modern day in Disney’s depiction of the personalities of the women, their attitudes and ideologies towards men, and the way they are portrayed in the movies. This progression has had a distinct development, from passive damsels in distress in need of the help of men, to being superheroes. Therefore, the evolution of women in Disney movies will be analyzed through the use of university level feminist essays, as well as a research paper written about gender roles in Disney animation. The evolution will also be analyzed through examination of the clips of the movies themselves.
Disney is one of the largest corporations in the world, known for entertaining and having a dominant role in children’s media for over 60 years and counting (Towbin, Haddock, Zimmerman, Lund & Tanner, 2003). The purpose of this study is to analyze Disney animated films according to gender roles and gender role portrayals. Research shows that Disney animated films have highly portrayed traditionally feminine and masculine characteristics (England, Descartes and Meek, 2011). The focus of this paper is to discuss the stereotypical representation of gender role portrayal between the men and women in Disney animated films. Scholars have suggested that in Disney animated films women are portrayed as being domestic, nurturing, wanting to marry, helpless and in need of protection (Towbin, Haddock, Zimmerman, Lund & Tanner, 2003). However, men are portrayed as having a non- domestic job, use physical anger as a mean to express emotion, are naturally physically strong and are very heroic (Towbin, Haddock, Zimmerman, Lund & Tanner, 2003). My first hypothesis is whether in Disney animated films, men are playing traditional roles and women are playing traditional roles. My third second is whether stereotypical gender role portrayal in Disney animated films will become less traditionally characterized as society progressed to let go of traditional gender roles.
"Disney Princesses: Classic Fairy Tales Or Gender Stereotypes?" Hartford Courant, 27 Aug. 2012. Web. 09 Dec. 2013.
A little girl sits on the floor with her gaze fixed on the television screen in front of her, watching magical images dance before her eyes and catchy songs flow through her ears. Even though she had seen it at least twenty times before, she still loved The Little Mermaid just as much as she did the first time she watched it. As she watched it, she longed to be a beautiful mermaid with a curvy body and wonderful singing voice like Ariel. She longed to be saved by the handsome Prince Eric, and fall in love and live happily ever-after like Ariel did. In today’s society, women strive to achieve equality between the sexes. Despite the tremendous steps that have been taken towards reaching gender equality, mainstream media contradicts these accomplishments with stereotypes of women present in Walt Disney movies. These unrealistic stereotypes may be detrimental to children because they grow up with a distorted view of how men and women interact. Disney animated films assign gender roles to characters, and young children should not be exposed to inequality between genders because its effect on their view of what is right and wrong in society is harmful to their future.
Since Disney’s Snow White appeared in 1937, Disney princesses have been a present in pop culture. With the release of new movies frequent and re-release of decades old movies inevitable, a continuous stream keeps Disney princesses in the foreground of adolescent society. It is with the value of entertainment they have been created and as entertainment they should be viewed.
This chapter provides an overview of past researchers knowledge sharing and insights. It will introduce a framework for the study of identity portrayal and identity change in Disney princesses which are the main focus of the research.
In the Disney film Mulan, the character for Mulan plays an important part to support the example of a woman not satisfied with her state of being and subordinated position in society and therefore, takes action to show others her true capabilities and qualities. This prototype is scarcely depicted in today’s cartoons and films so that children rarely identify with this image. “Mulan” helps to promote this role model of an intelligent woman and could be the first step in breaking gender constraints. In addition, it might teach children that they have to find their own state of happiness rather than trying desperately to fulfill society’s expectations.
Since 1937, when Snow White was created, Disney princesses have been falsely portraying women. While their personalities have changed to keep up with society’s standards, their unrealistic body
England, D. E., Descartes, L., & Collier-meek, M. (2011). Proquest. “Gender role portrayal and the disney princesses”. Sex Roles, 64(7-8), 555-567.
Disney and old fairytales threaten gender politics and ideal women roles by giving certain stereotypes for domestic and personality traits. Fairytales that have turned into Disney productions have sculpted domestic roles for women that consist of cooking, cleaning and caring for the children. Disney has also created these princesses with personalities that are shy, passive, and vulnerable. The cause of these stereotypes are making individuals obliterate their own identities and becoming clones from the mold that was prepared for