Target Corporation Company Background: The first Target store was opened in Roseville, Minnesota in 1962. The company began its’ path towards development in 1902 by George Draper Dayton. Dayton was a partner in Goodfellow’s Dry goods Company in Minneapolis, Minnesota. He quickly bought out his partners and became the founder of Dayton Dry Goods Company. In 1968, Dayton acquired the JL Hudson department store thereby changing his founding name to Dayton Hudson Corporation. The Dayton’s are credited with the operation of a variety of retail stores including; Marshall Fields, Mervyn’s and of course Target. The new millennium proved Target to be the leading runner in sales for the Dayton Corporation, accounting for roughly 80% of total company sales. It was in 2000 that Dayton Hudson renamed itself the Target Corporation, taking the name of it’s’ most prized possession. Today, Target Corporation is focused solely upon its Target stores. Today, Target Corporation operates 1,755 stores in 49 states, including 22 Super Target locations. Target employs 355,000 individuals in diversified rolls and geographic locations. The company is headquartered in Minneapolis, Minnesota, following it’s origination in 1962. Target reported $67,390 billion in revenue for the year 2010. Gregg Steinhafel became CEO of Target Co. in May 2008, replacing Robert Ulrich upon retirement. Steinhafel gained executive control of Target at a time of mass uncertainty and chaos. The recession was to be a major test for the mighty retailer that would rely on internal collaboration, extensive research, and undoubtedly chance. Marketing Target Market: Target’s guests have a median age of forty and an average household income of approximately 64K. The majo... ... middle of paper ... ...uency identification tags (RFID). They first used them to test the effects of them on supply chain management in their distribution centers hoping to increase efficiency. Now at distribution centers they place the RFID on the barcode of all pallets and cartons to track the goods sent from the distribution center to the stores. Another tactic target uses to keep that edge is using off-shore sources as low-cost substitutes for specific products. They also use a just-in-time inventory management system to meet the demand of their customers as needed and don’t waist time and money on excess inventory. Target Corporation uses the AMC which is the Associated Merchandising Corporation as an outsourcing organization to source clothing and other goods for Target. All of the merchandise that Target sells is meant for quality designer brands that are still affordable.
As compared to its rivals, Target has presented its brand as a middle-class brand which assists in attracting customers that find other stores like Walmart unpleasant
Target Corporation is committed to conducting business lawfully and ethically. Each team member is obligated to act at all times with honesty and integrity. Target complies with international, federal, state and local laws and regulations related to our business.
Target, the nation's #2 discount chain, now operates more than 1,500 Target and Super Target stores in 47 states, as well as an online business called Target.com. Target and its larger grocery-carrying stores, Super Target, have carved out a niche by offering more upscale, fashion-forward merchandise than rivals Wal-Mart and Kmart. After years of struggling to turn around its Marshall Fields and Mervyns departments stores divisions, the discounter sold them both in 2004. Target also owns apparel supplier The Associated Merchandising Corp. and issues Target Visa and its proprietary Target Card (www.Answers.com/topic/target-corporation).
According to www.targetcorp.com, Target is an upscale discount retail chain that sells quality products at attractive prices, and prides itself on clean, spacious, and guest-friendly stores. Target is the second largest "general merchandise" retailer (behind Wal-Mart); selling almost anything one would need to complete the "one stop shop", especially with the addition of the SuperTarget stores. The first Target opened in Roseville, Minnesota in 1962. Since then, 1,330 stores located in forty-seven different states, which includes the 141 SuperTarget stores, have opened nationwide. Target also has twenty-two distribution centers located in nineteen states. In addition to the vast number of store locations, Target also has other businesses that include: Target.com, Target Financial Services, Associated Merchandising Corporation, and Target commercial Interiors. Through all the key businesses, Target employs nearly 300,000 people from diverse backgrounds. The current Chairman and CEO of Target is Bob Ulrich.
The Target Corporation prides itself on their department store roots with a constant obligation to great prices and stylish originality. The main focus of every Target store is the customer, whom the corporation refers to as a "guest", making them feel more personal. Each guest can expect to walk into a clean, organized, and easy to navigate store with "high quality, stylishly designed items plus all the essentials for his or her life".1 The company also has a significant focus on design. The company employs a "design for all" strategy that says great design is for everyone to enjoy, everyday. The product designers know how to create products you will "love to live with and low prices you can't live without".1 The commitment to design has become a key technique of attracting and keeping their shoppers coming back.
Target bank is called the Target National Bank. It is owned by the Target Corporations itself and all the receivables go into Target has approximately 1,600 million dollars worth of lines of credits from twenty five different banks, approximately half the worth of the line is used and is due back for payment June 2005, with an extension all the way up to June 2006. The other half of the payment is due June 2008. The expected long term rate of securities rate for October 31 2004 was 8.5 %.
The Target Corporation formerly known as “The Dayton Dry Goods Company” is a major retailing company that was founded in 1902 in Minneapolis, Minnesota by George Draper Dayton. It is ranked the second largest discount retailer in the United States and ranked thirty- sixth on the Fortune 500 as of 2013. The Target Corporation has been serving this nation with the best price possible goods since their expansion from “Dayton” and is continuously winning the hearts of consumers with their dedication and service. A phenomenal merchandising strategy and cross channeling has enabled this upscale discounter to serve their purpose of customer loyalty and fulfill their promise of “Expect more and Pay less”.
“Target was founded in 1881 by George Draper Dayton in Minneapolis as the Dayton Dry Goods Company”. (Farfan, Barbara. n.d.). Target began as a small department store selling nothing but men’s clothing and other small merchandise. Slowly Hudson began to expand the type of merchandise he had in the store in order to reach to other consumers and soon the Dayton Hudson Company made its name around the country as a top department store. In 1960 the Dayton Company begins to look for ways to expand their store from a family ran shop to a large discount store. After the plans were set into motion they begin to work on the company’s new logo, formally known to us as the Bulls eye. In 1962 the Target logo was created. “The reasoning behind the choice
Marshall Fields & Company was started in 1881, which moved to starting Dayton Dry Goods Store into the Dayton Co. The Dayton Co. enters into to the world of discount merchandising starting the first Target. Targets grew all over the United States.
Target Corporation being a retail industry, the structure by product grouped to a functional level practices works the best. This is necessary for the other functional levels to collaborate as a single team to produce a positive customer shopping experience. Target Corporation further divided the functional level into a geographic area to exercise management tasks effectively with the given authority. Each structure of the management at the geographic level has a strategy discussion, a line of communication, growth, and progress reporting according to the corporate reporting plan. Jana Potts who manages Target Corporation store has closer to 300, 000 employees working for her and the effective can be improved if the role is broken within domestic into channels, stores into broader segments and a separate global position. The rapidly growing online channel and global expansion are necessary to support Target Corporation's strategy of internal growth and sustain it for long term sustainability. These structural changes will allow Target Corporation to connect with its employee at a functional level and bring changes faster, track and monitor the
Professor David Soberman describes his disappointing experience, “I have gone into Target stores looking for things, and the product line is not where it needs to be. You want certain things, but you can’t find them. You can find them at Wal-Mart. I just took my child down to school at Queen’s, and I was trying to buy things. I got 95 per cent of what I wanted at Wal-Mart. The other five per cent I got at Canadian Tire. I did go into Target, but I couldn’t find what I needed”
Minneapolis, MN, Thursday, February 27th… Today, Target announces a health and wellness program that provides health programs and products for their customers, that are in a health related section for all the stores.
1. The Discount Department Store. Target prefers to be called as the latter instead of just department store. Expect more, pay less. With this tagline, the customers expect to purchase more items and pay the least amount possible. Not like other retail industries like its competitor Kmart and Wal-Mart, Target maintains retail value in terms of product offerings. They are known in their designer’s items in clothes, exclusive beauty products, categorized and functional goods, and seasonal offerings. It also sells the greatest number of gift cards among its rival business.
On the Target website, it is stated that their mission is to, ”…fulfill the needs and fuel the potential of our guests. That means making Target your preferred shopping destination in all channels by delivering outstanding value, continuous innovation and exceptional experiences—consistently fulfilling our Expect More. Pay Less.® brand promise” (Target Corp). It has 1,799 stores in the United States alone and has locations in India. In 2014, they made $72.6 Billion. Similar to Wal-Mart, Target sells household essentials, apparel, groceries, pet supplies. health, beauty items, home furnishing, entertainment, and electronics. Both also have their own branded items to sell at a lower price than the commercial brands, and each corporation also has a
Target Corporation is the biggest discount retailing business in the US which comes just after Wal-Mart Stores Inc. The headquarters are located in Minneapolis in Minnesota in the USA. George Dayton founded it. It initially started as a family business with a regional retailer shop and later grew into a national full retailer store. The company’s main aim is to offer retail services at friendly rates and, its main attracting feature is discount rates offed on different products in the business. The company has indicated tremendous growth in the retail business. It has a target to outgrow its market and achieve competitive advantage over its competitors. This essay seeks to discuss the competitive analysis and