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How the advertisement hurt our body image
The role of media in celebrities
How is body image portrayed in the media
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It is virtually impossible to spend a day consuming media without hearing the troubling veracity of how the portrayal of female body in the media. This portrayal influences some females view themselves. Throughout the past century, the ideal body form ranged from the boyish looking flapper girl, to the hourglass, to today’s thin ideal. Thankfully, a new advertising movement embraces the female body in different shapes, colors, and sizes. This development has powerful supporters such as actress Jennifer Lawrence, who is known for refusing to lose weight for roles. Her reasoning is to encourage her fans that they do not have to squeeze into the ideal thin body type ("Jennifer Lawrence”). Lawrence’s outlook is supported by “The American Medical Association has decided to take a stand against rampant photo retouching, declaring the practice detrimental to your health” ("5 Celebrities”). Certainly celebrity endorsements can inspire change, but there are other obstacles to overcome before magazine covers, theatrical posters, and lingerie advertisements show the female body unedited. Today’s technology makes enhancing and editing easier than in the decades before. Even though companies are ridiculed for their unrealistic representations of the female body, there has been little progress for advancement in realistic representation. Perhaps, this is because magazine editors purposely intend their covers not to resemble reality. Two Self Magazine editors explained that, “Covers shouldn’t reflect reality, but ‘inspire women to want to be their best’” this statement occurred after Self’s September 2009 controversy with Kelly Clarkson (Hartmann 1). Recently, Ellen DeGeneres attacked Target in a comedic way in response to their 201... ... middle of paper ... ...rie’s “Real” campaign has a positive influence on the way their target market views their own self-worth in comparison to the control and Victoria Secret groups. Works Cited "Aerie Launches #AerieREAL on Good Morning America!" American Eagle Outfitters Blog. N.p., 17 Jan. 2014. Web. 22 Apr. 2014. "Eating Disorders." Doctors, Patient Care, Health Education, Medical Research. N.p., n.d. Web. 22 Apr. 2014. Hartmann, Margaret. "Self Editors Explain Covers Aren't Supposed To Look Realistic." Jezebel. N.p., 115888 Aug. 2009. Web. 22 Apr. 2014. "Jennifer Lawrence Refuses to Diet for Film Roles." Hollywood.com. N.p., 9 Nov. 2012. Web. 22 Apr. 2014. Sparks, Glenn Grayson. Media Effects Research: A Basic Overview. 4th ed. Australia: Wadsworth Cengage Learning, 2013. Print. "5 Celebrities Rejecting Hollywood’s Photoshop Fever." Do Something. N.p., n.d. Web. 22 Apr. 2014.
Beauty is a cruel mistress. Every day, Americans are bombarded by images of flawless women with perfect hair and smooth skin, tiny waists and generous busts. They are presented to us draped in designer clothing, looking sultry or perky or anywhere in between. And although the picture itself is alluring, the reality behind the visage is much more sinister. They are representations of beauty ideals, sirens that silently screech “this is what a woman is supposed to look like!” Through means of media distribution and physical alteration, technology has created unrealistic beauty ideals, resulting in distorted female body images.
This commercial appeals to are Ethos the way the author creates points that prove what is presented is something worth seeing and listening to the viewer since it comes from a quality source. Victoria’s Secret is a very well-known brand that has a good following because of their intricate designs and quality material of the products that has been present for many years. The brands name is shown at the beginning and the end of the ad. This leads to ethos since they are already worldly recognized they create credibility with highlighting the name of the brand multiple
The National Institute of Mental Health: Eating Disorders: Facts About Eating Disorders and the Search for Solutions. Pub No. 01-4901. Accessed Feb. 2002.
The media can impact people’s lives in many ways, whether it’s fashion, movies, literature, or hobbies. One of the impacts is how women view their bodies. Movie stars and models feel pressured to catch attention and to look good in order to have a good career in their respective field. People tend to judge how someone looks based on their body composition. The result of this “judgment” is that Hollywood is getting skinny. Since models and actresses serve as role models for people, people tend to want to look like them. The result of this seemingly harmless model of behavior is in an increase in eating disorders.
Times have changed throughout the generations and the portrayal of women in the media has definitely changed over the years. Unfortunately, there is still a stereotypical appearance and social role in the media that women need to achieve in order to be socially desired. Even though it has improved, there is such a stigma towards being too fat, too skinny, too tall, or too short and the list of imperfections go on and on. Aside from body image, social roles are a big issue in the media today. When you look at any advertisement in the media, you can notice the appearance, gender, and race of the model. The media’s idea of the “perfect” body is having the unflawed and women are typically skewed for this by society.
Mass media refers to the multiple platforms of communication that transmit information to a large number of people (Sociology Central, 1). Conventionally, mass media is a one-way communication that decimates only information, also known as traditional media – television, radio broadcast and print are such examples. With the advancement in technology and the Internet revolution it slowly evolved into another form – the new media, or social media. Now, it works on a two-way communication, which not only decimates information, but also provides a platform for feedback – Facebook, Twitter, YouTube, are such examples (Sociology Central, 3).
Mass media is designed to reach large audiences through the use of technology. Its purpose is
Miller, Charlotte. "Eating Disorders." Doctors, Patient Care, Health Education, Medical Research. N.p., Oct. 2013. Web. 26 Mar. 2014.
The most fashionable, sought after magazines in any local store are saturated with beautiful, thin women acting as a sexy ornament on the cover. Commercials on TV feature lean, tall women promoting unlimited things from new clothes to as simple as a toothbrush. The media presents an unrealistic body type for girls to look up to, not images we can relate to in everyday life. When walking around in the city, very few people look like the women in commercials, some thin, but nothing similar to the cat walk model. As often as we see these flawless images float across the TV screen or in magazines, it ...
The media is a fascinating tool; it can deliver entertainment, self-help, intellectual knowledge, information, and a variety of other positive influences; however, despite its advances for the good of our society is has a particular blemish in its physique that targets young women. This blemish is seen in the unrealistic body images that it presents, and the inconsiderate method of delivery that forces its audience into interest and attendance. Women are bombarded with messages from every media source to change their bodies, buy specific products and redefine their opinion of beauty to the point where it becomes not only a psychological disease, but a physical one as well.
Les Wexner rapidly expanded on the national attention Victoria's Secret had been receiving by opening over 400 stores by 1990 and currently operates approximately 950 stores nationwide. While Victoria's Secret is known for its lingerie sales, it has successfully launched a beauty division and also carries brands like Betsy Johnson, Dolce & Gabbana and Intimissimi, an affordable Italian brand. Victoria's Secret Direct, the catalog division of the company, continues to see growth as sales reached $870 million in 2005, but the star is still it's retail stores. Yearly sales for Victoria's Secret stores topped $2.6 billion dollars in 2005 and our store on Powell Street recently surpassed the $10 million dollar mark in sales for 2006, making it the 13th store in the company based on volume. ANALYSIS OF ISSUES +
“Looks don’t matter; beauty is only skin-deep” (Godfrey, 2013). We hear these sayings all the time, yet we live in a society that seems to constantly contradict this idea (Godfrey, 2013). If looks don’t matter, why is every woman in magazines photoshopped? If looks don’t matter, why are women constantly harming their bodies because they are unhappy with how they look and just want to fit in (Godfrey, 2013)? The unrealistic standard of beauty that women are bombarded with everyday gives them a goal that is impossible (Godfrey, 2013). Sociocultural standard of feminine beauty is presented in almost all forms of popular media, forcing women with images that portray what is considered to be the ideal body (Serdar). A majority of the models
Photoshop can come in quite handy and it is useful when trying to perfect an image. Architects, fashion designers, web designers all use photoshop in their careers daily but there is a line and some people cross it. When using photoshop on a person to “perfect” the image the editors get quite drastic; in a recent cover for rolling stone Katy Perry was shown sitting on a bed in just a bra and underwear, seems like the average cover right? Well yes it is like every other magazine except this one had its pre-photoshop cover leaked as well.
"Eating Disorders." Doctors, Patient Care, Health Education, Medical Research. N.p., n.d. Web. 20 Jan. 2014.
The media has promoted a dominant view of how people should perceive beauty, and what consists of perfection in beauty. According to Dr. Karin Jasper, the media have women encouraging them to be concerned with their outward appearance and how others perceive them by surrounding everyone with the ideal female beauty. (Jasper, 2000) Body image has become a particular concern for young girls and women, often females work diligently to attain the perfect body image advertised in mass media. (Gibbs, 2010) When women are not able to obtain their ideal body goal, many develop negative feelings and become self-conscious about their bodies. Conversely, it is not possible for someone to look like a model in ads, someone without blemishes, scars, or pours. Another study conducted in 2012 showed contemporary media and culture has defined a women’s social desirability in terms of their bodies. For females, this has often resulted in comparing themselves to bodies shown in advertisements, commercials, magazines, etc. however not all body