External Environment In order to achieve the goals which is being most successful in the telecommunication industry, AT&T have concern about their external environment. The external environment can influence their guideline while running their business because it can be the bench mark for the company to gain more profit and becoming better than the others. Consequently, the AT&T company had analyze and focusing on the external environment to understanding their market and condition of the company. Therefore, the six segment such as technological, global, sociocultural, economic, demographic and political/legal are the segment that help the company to have better understanding about their general environment. General Environment Technological Segment The changes in the technological can influence many part of societies. When the AT&T Company introduce their new product and services which is wireless and wire line technology will effects occur primarily through the new products, processes, and materials. Thus, changes in technological also often can achieve higher market share and earn higher return because, newly emerging technology from AT&T could derive competitive advantages. For example, internet today becoming more remarkable capability to provide information easily, quickly, effectively, and also can create more value for customer in the future and to anticipate future trends. Global Segment Global segment include relevant new global markets, existing market that are changing, important international political events, and critical cultural and institutional characteristic of global market. When company entering the global, it automatically can increasing number of people believe or consumer in the multiple nation and this si... ... middle of paper ... ...d subscribed to AT&T network to utilize the smartphone. It will become threats when too dependence on Apple will influence on their brand images and make AT&T overshadow by Apple. This also will effect, if someday Apple not interested to collaboration again with them, so they will not be able to gain profit and recognize the market. Government Regulation In fact, some of the biggest threats to the company’s growth are the government’s regulation that increases the risk to the underlying business. In addition, the risk of losing the exclusive contract for the iPhone would be a major loss for AT&T. Most of the consumers choose AT&T because of their exclusive contract for the iPhone. Hence, this loss of business will significantly influence the AT&T's profitability and revenue. Moreover, the antitrust authorities play an important role on approved the merger of AT&T.
Imagine if nobody had a cellphone in today’s world. That’s why today everybody has some form of a cellphone contract with the four major companies (AT&T, Sprint, Verizon or T-Mobile) or a less know cellphone provider. AT&T and Verizon Wireless provide more than the other two major companies.
Group behavior in AT&T is of higher regard than some other companies.Verizon and AT&T are two of the largest land line and cellular phone companies in the world. Both have survived major changes and evolution in the communication industry, as well as endured fierce competition from other carriers, particularly in the wireless communication industry. AT&T corporate business has many different guidelines to follow. Not only the code of ethics (as seen below) but they also have a honest and ethical conduct policy, conflicts of interest, disclosure, compliance, recording and accountability, opportunities, confidentiality. fair dealing, and protection of the company and its assets. AT&T Inc. (stylized as at&t) is an American multinational telecommunications corporation, headquartered at Whitacre Tower in downtown Dallas, Texas. AT&T is the second largest provider of mobile telephony and the largest provider of fixed telephony in the United States, and also provides broadband subscription television services. AT&T is the third-largest company in Texas (the largest non-oil company, behind only ExxonMobil and ConocoPhillips, and also the largest Dallas company). As of May 2013, AT&T is the 21st largest company in the world by market value, and the 13th largest non-oil company. As of 2014, it is also the 20th largest mobile telecom operator in the world, with over 250 million mobile customers. Communication is a big a key in organizational behavior. AT&T’s website is easier to navigate, and offers essentially the same information as Verizons. Both companies have active foundations for charities. The way the employees are treated seems to be a major difference between both organizations, with interviews with an employee of both companies ...
In conclusion, current trends and significant events concerning T-Mobile were examined. A hard look was given to the economy, demographics, technology, political and legal issues, and social characteristics. T-Mobile is strong across the board, with surprising statistics backing up a variety of topics. The economy is strong, the demographics are not far-fetched, technology is improving, there’s no huge political or legal scandal, and T-Mobile is socially strong.
AT&T’s roots stretches all the way back to 1875, when Alexander Graham Bell created the first telephone. The main reason AT&T was created was to exploit the creation of the telephone. AT&T became a parent company to the Bell system, which was a phone company monopoly. They created a long distance telephone network that went from New York to Chicago and then on to San Francisco. Then in 1984 AT&T split into eight different phone companies. They built out to Denver in 1899 and then they hit a rough patch, the signal wasn’t too strong. Luckily, AT&T created the first practical electrical amplifier in 1913. And this made transcontinental communication possible. Bell’s patent expired in 1894 and only Bell telephone could only legally operate in the U.S. The number of telephones grew as phone wires spread across the nation, there where about 3,317,000 phones. The only downside to this early story is that, only phones with the same phone company could contact each other, this was being fixed in 1913. In 1925 there was a new president, Walter Gifford, he sold International Western Electrical Company to the ITT for 33 million to make AT&T universal. In January 1, 1984 was changed and revitalized, it no longer was the bell system. It had a new global icon, as you see today. IN 1984 AT&T carried around 37.5 million calls a day. CEO, Robert Allen, announced that on Septemb...
Unfortunately Apple is able to buy its way out of trouble and slowly knock its competition. Apple needs new regulations enforced on it to keep the company in check. Especially because Steve Jobs went into the company with full intentions of domination and dominate he did. Apple was kept mildly in check by the Anti-trust law which Apple still managed to find loop holes in. Finally the evidence of a growing monopoly is there. Apple has even gained scrutiny on an international scale. Apple is pushing their boundaries and in the future will eventually cross the line in to monopolistic actions.
Two big named companies, have decided to join forces on the mobile front in hopes of gaining a small piece of the mobile markets. Lots of investor is hoping are hoping that this merger will give the big guy a little compactions and their competition is Apple. Once considered power houses in other markets.
The strategic management for the organization need has an overall and objectives analysis about the change of the external environment, based the research result to set up the organizational goals and strategy plans. The enterprise and its external operation conditions are in an interaction and interrelated relationship.(Osborn & Hunt 1974) The purpose of study on the peripheral environment is supporting a chance to the organizations to finger out the possible developing opportunity and potential threat, use them to be the conditions and limitations to develop the business strategy. (Sethi 1979)
Cell phone manufacturers and service providers are at the core of the cell phone industry. These corporations are integral from their research and development endeavors to interactions with the consumer and the marketing of new products. The companies that control such factors of cellular phones are very numerous, so it is difficult to address all the cell phone manufacturers and service providers. However, we have focused largely on only the most significant cellular companies namely in the U.S. marketplace, although many have global ties. Collectively, companies around the world have the same goals in mind – to create desirable cutting-edge technology and to increase consumer satisfaction with hopes of generating sales, and thus profits.
DIFFERENTIATION- AT&T’s exclusive agreement to market and sell the iPhone with Apple Corporation has differentiated itself from its competitors. Utilization of its vast spectrum to offer video conferencing service (video share).
Today, many companies enter the global market, and some companies have become extremely successful in the global marketplace and others still struggling. In Theodore Levitt’s article “The Globalization of Markets”, he states that a well managed corporation focuses on selling standardized products with high quality and low priced instead of focuses on selling on customized products with high cost. Levitt defines the differences between multinational corporation and global corporation, and adopts many specific examples to proves his view. He defines the multinational corporation who operates in many countries and adjust its product based on the taste of specific region. This will result in a high cost to produce the product because company have to input more resource into each individual product. However, global corporation sells similar product worldwide at relative low cost. According to Levitt, the cultural differences are becoming more and more “homogenized”; therefore, becoming a global corporation will lead to the successful of the company in the global market.
Under the circumstance that the mobile phone industry entered the 3rd generation, Nokia faced competition from both macro level and industry level. For the macro level, the government encouraged competition among the operators and handset manufacturers by giving digital licenses to new entrants. As a result, the mobile phones became more sophisticated, for example, the cameras and the games in the mobile phone. For the industry level, which can be analyzed by the Porter’s Five Forces, (lecture )Nokia was facing threat of new entrants, competitive rivalry and the bargaining power of buyers is increasing as well. As the government encourage completion between the handset manufacturers, there are several new entrants from different countries enter this industry, such as Apple from USA, Samsung from Korea. These new entrants compete with Nokia in both smartphone segment and basic phone segment. Some of them even constructed “ecosystems”, which they could integrate the services and applications quickly, in order to produce the phone in just two days. For the bargaining power of buyers’ aspect, they do not need to rely on the only operating system Symbian. They can choose Windows mobile launched by Microsoft, Android launched by Google and Ios launched by Apple, in addition, basically all of them are better than Symbian (Amiya, 2010). The buyers could choose any
In conclusion, it can be said that global marketing has been emerged very rapidly in recent years. It has provided various opportunities for the companies to expand their business to the other regions of the word. However, there remain certain environmental issues that need to be considered before entering in to the desired region. These issues can be resolved with designing the strong global marketing plans and strategies, the data for which can be gathered through conducting global market research. Despite numerous issues, one can easily say that globalisation has reduced the global reach of the organizations as well as customers. It would not be wrong to conclude that
Every company has its own target market which the firm decides to enter for its best income gain. We can notice that the Apple Inc. revealed a high-end iPhone with a fingerprint scanner that tried to achieve good and satisfactory profit in the crowded market. Apple did not disclose pricing in China, which is the largest market globally. Details of the latest model, 5S had been showed ahead of numerous times in the media and statistics report, showing that the launch of this model bare major surprises. Also Apple’s shares have shown that it decreased by more than 2 percent.
Analysis of the external environment is very important for the development strategy of the organization and a very complex process requiring a process tracking and assessment factors and also the establishment of links between those factors and the strengths and weaknesses as well as opportunities and threats. External environment has its complexity and uncertainty. It is obvious that without knowing the environment the organization can not exist. The organization studies the environment in order to secure a successful progress towards its goals.
In order to remain competitive with Samsung, Apple has started manufacturing smartphones with larger screens, like the iPhone 6 Plus, closing the gap in Samsung’s competitive advantage. Apple has also launched an initiative to begin purchasing the major components of their iPhones from Samsung’s competitors. In fact, Apple plans to stop purchasing at least 80% of the key components from Samsung by the end of 2017 (Kim). However, the loss of this business from its largest US competitor is not the only issue Samsung is currently