Time is always changing, from a second, to a minute, to an hour, to a day, it’s ever changing. Although people don’t change overnight, over the course of a decade, change is imminent whether tremendously or insignificantly. New technology is developed, people grow older and more knowledgeable with each passing day, and societal values can change drastically or very minimally overtime. The industry of advertisement has changed with society in order to properly market to certain audiences. The advertisements played on children’s networks have changed overtime to compensate for change in both the children’s industry as well as the industry of the parents of those children.
During my childhood in the late 90’s throughout the 2000’s, my favorite television shows were usually aired on Cartoon network, Disney Channel and Nickelodeon. I watched Spongebob Square Pants, The Rugrats, Rocketpower, Cat Dog, Hey Arnold!, and many more from those channels. The commercials associated with these shows were often marketed to children and their parents. This can also be seen in today’s advertisements however with the change of family values overtime, the advertisements have also changed.
In the fast food industry, McDonald’s is usually the top marketer. It is one of the top fast food restaurant commercials played on all television networks with society as a whole as heir targeted audience. Imelda Michalczyk states in her article, “David Kisilevsky, account director at Leo Burnett, says the need to stay relevant to the family is paramount. The agency’s work for McDonald’s in the past couple of years has included ads with more social realism, rather than actors playing happy families.” which portrays McDonald’s participation in keeping up with societ...
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...try, the fast food industry, toy industry and the cereal industries are just a few who market their products to children through the commercials played in between children’s television programs. Timing is everything and it is very valuable in many aspects of our societies’ over stimulated, consumerism concentration.
Works Cited
Michalczyk, Imelda. "ANALYSIS: What Value the Family for 90s’ Marketers? - The Oxo Family Is No More. Killed off by Brooke Bond Last Week, Its Demise Has Sparked a Debate about the Future of ’family Life’ in Ads. Imelda Michalczyk Reports." ANALYSIS: What Value the Family for 90s’ Marketers? Marketing Magazine, 09 Sept. 1999. Web. 09 Mar. 2014.
"1991 Kellogg's Rice Krispies Commercial." YouTube. YouTube, 25 Oct. 2011. Web. 09 Mar. 2014.
Bable, Kevin. "Original Kidz Bop Commercial (2001)." YouTube. YouTube, 20 Apr. 2012. Web. 09 Mar. 2014.
Many television commercials choose to feature a contrast between youth and maturity as their subject. An “Oreo Cookie” commercial, for example, features a little girl who is about four years old mimicking her grandfather’s actions in eating a cookie. Another commercial advertises the popular theme park, Six Flags Great Adventure. This commercial, entitled “The Six Flags Dancing Man,” features an elderly man dancing like an enthusiastic child. This relates to Stephen King’s idea in “My Creature from the Black Lagoon,” that adults long for and are often reminded of their childhood. Meanwhile, Rita Dove’s essay, “Loose Ends,” and Marie Winn’s essay, “Television Addiction,” each presents the great influence television has on life, often because of television’s great aspect of reality. Together, these ideas support the reasoning behind an advertisement’s attempt to sell abstract ideas. By using youth and old age in commercials, advertisers can sell nostalgia as a way of making commercials more memorable.
The land of the free, brave and consumerism is what the United States has become today. The marketing industry is exploiting children through advertisement, which is ridiculously unfair to children. We are around advertisement and marketing where ever we go; at times, we don't even notice that we are being targeted to spend our money. As a matter of fact, we live to buy; we need and want things constantly, and it will never stop. The film, Consuming Kids , written by Adriana Barbaro and directed by Jeremy Earp, highlights children as this powerful demographic, with billions of dollars in buying power, but the lack of understanding of marketers’ aggressive strategies. Children are easily influenced and taken advantage of, which is why commercialization of children needs to stop. Commercialization to children leads to problems that parents do not even know are happening such as social, future, and rewired childhood problems. Government regulations need to put a stop to corporations that live, breathe and sell the idea of consumerism to children and instead show that genuine relationships and values are what are important.
During this past decade, advertising companies go out of their way just to get the new scoop or trend children are into, gathering information and distributing it to other companies. Information such as what types of idols they enjoy to wh...
...od Television Ads Use Toys, Movies to Target Kids”. Robert Wood Johnson Foundation. 28. Aug. 2013. 13. Sept. 2013. http://www.rwjf.org/en/about-rwjf/newsroom/newsroom-content/2013/08/fast-food-television-ads-use-toys--movies-to-target-kids.html
Commercials make the viewer think about the product being advertised. Because of the amount of television children watch throughout the week, it allows the children to be exposed to the information over and over again. Per year, children are known to view thousands of fast food commercials. On a daily basis, a teen will usually view five advertisements and a child aged six to eleven will see around four advertisements (Burger Battles 4). Businesses use this strategy to “speak directly to children” (Ruskin 3). Although the big businesses in the fast ...
“There are twelve billion dollars spent annually on ads directed at children” (Dittmann, 2004). These advertisements target young, impressionable minds, capture the attention of the child and imprint an ideal or message. While watching advertisements, a child develops a like or dislike for an activity or product. The strength of the desire is proportional to exposure. Desire creates action and action creates sales. I observed this principle with a sibling, my younger brother Eron. When a General Electric commercial came on television he, would turn and be mystified by the music and dancing of the actors. Around the age of eight, he expressed a very strong opinion that General Electric products are superior to other products. At this stage in his development, he did not have the cognitive ability to think abstractly to weigh all of the aspects associated with what makes a product of quality.
The Illusion of Advertisements Advertisements are pieces of art or literary work that are meant to make the viewer or reader associate with the activity or product represented in the advertisement. According to Kurtz and Dave (2010), in so doing, they aim at either increasing the demand of the product, to inform the consumer of the existence, or to differentiate that product from other existing ones in the market. Therefore, the advertiser’s aim should at all times try as much as possible to stay relevant and to the point. The advert alongside is simple and straight to the point. It contains very few details but extremely large content with the choice of words and graphics.
Advertisements are found everywhere in today’s world. They have a big impact on what the consumer buys. Commercials are often aimed towards children and teens because they will ask their parents to buy the product. Another reason teens are targeted by advertisers is because they have money to spend and are willing to buy unnecessary products, especially if it is the latest and greatest. Teens feel that they need the newest electronics, clothing, and other luxury items.
The techniques companies use to sell their products have changed so much in the past 50 years. Every company has to adapt to the changing times. An example of this is that in the 1950s, companies had to find a way to appeal mostly to stay-at-home wives because they were the ones who were home all day listening to the radio while doing chores or watching the commercials between their soaps. In the 1970s advertisements had to change and find some way to appeal to an increasing amount of feminists while alluring homemakers also. They have to go along with the changes.
Advertising has had a powerful impact on today’s children. From songs, to logos. to characters, advertisers keep in mind their audiences. Competition is the force which causes advertisers to target children. Children are targeted through the catch phrases. animated characters, and toys in these competitive advertisements.
Kravis, Anders. “Stop Advertising to Children.” Online video. Youtube. Youtube, 5 Mar. 2013. Web. 15 Jan. 2014.
Today, McDonald 's advertisements have begun to trend family-oriented. And in McDonald 's ad, McDonald was good at expressing the beautiful and warm family images by adverting strategy to reflect the importance of the family. However, most of the humorous content and passion are appeared in advertisements. According to the statistics, McDonald spends more than 700 million dollars on advertising expenses, for the reason to strengthen imagery of social relations and try to keep the meaning of communities and families back to the golden arches. (8,Helmer, 1992) For example：“Olympic effort" is McDonald 's bid to build a closer relationship with mothers. The 30-second ad first ran to coincide with Mother 's Day in the US and has been repurposed for the Olympics. Women at various stages of pregnancy are featured in a celebration of motherhood. The endline reads: "The original Olympian effort." with the birth of a child, we can know how great a mother is. And also it is a method for McDonald to get an approach of family-oriented. McDonald highlights the human emotions, and family pattern, giving the family a new symbol meaning in order to make McDonald become a comfortable place for people.（9,Campaignlive
Across America in homes, schools, and businesses, sits advertisers' mass marketing tool, the television, usurping freedoms from children and their parents and changing American culture. Virtually an entire nation has surrendered itself wholesale to a medium for selling. Advertisers, within the constraints of the law, use their thirty-second commercials to target America's youth to be the decision-makers, convincing their parents to buy the advertised toys, foods, drinks, clothes, and other products. Inherent in this targeting, especially of the very young, are the advertisers; fostering the youth's loyalty to brands, creating among the children a loss of individuality and self-sufficiency, denying them the ability to explore and create but instead often encouraging poor health habits. The children demanding advertiser's products are influencing economic hardships in many families today. These children, targeted by advertisers, are so vulnerable to trickery, are so mentally and emotionally unable to understand reality because they lack the cognitive reasoning skills needed to be skeptical of advertisements. Children spend thousands of hours captivated by various advertising tactics and do not understand their subtleties.
As teenagers are in the stage of exploring their identities, advertisements attribute to developing intellectual, philosophical, and creative abilities. Chiefly, advertisements provide a source of learning and conditioning that generates concepts of importance to the demographic generation. According to Raising Children Network, Teenagers can also pick up important health promotion messages from the media (Powell, 2015). Particularly, this includes support and resources that impact positive wellbeing. In that case, teenagers have the ability to make more positive, informed choices especially relating to life style and politics. Moreover, advertisements on television and the internet provide social benefits that reverse the common materialistic tides. The American Academy of Pediatrics explains the expansion of one 's online connections through shared interests to include others from more diverse backgrounds (such communication is an important step for all adolescents and affords the opportunity for respect, tolerance, and increased discourse about personal and global issues) (Schurgin O 'Keeffe, Clarke-Pearson, 2011). In other words, the implementation of revealing advertisements on social media plays a crucial role in allowing teenagers the opportunity to engage in benevolent acts and mitigate the negative effects. In addition, advertisements
Advertisements are located everywhere. No one can go anywhere without seeing at least one advertisement. These ads, as they are called, are an essential part of every type of media. They are placed in television, radio, magazines, and can even be seen on billboards by the roadside. Advertisements allow media to be sold at a cheaper price, and sometimes even free, to the consumer. Advertisers pay media companies to place their ads into the media. Therefore, the media companies make their money off of ads, and the consumer can view this material for a significantly less price than the material would be without the ads. Advertisers’ main purpose is to influence the consumer to purchase their product. This particular ad, located in Sport magazine, attracts the outer-directed emulators. The people that typically fit into this category of consumers are people that buy items to fit in or to impress people. Sometimes ads can be misleading in ways that confuse the consumer to purchase the product for reasons other than the actual product was designed for. Advertisers influence consumers by alluding the consumer into buying this product over a generic product that could perform the same task, directing the advertisement towards a certain audience, and developing the ad where it is visually attractive.