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“The Little Red Hen,” is a familiar old folk tale teaching the art of reaping the rewards of hard work. In this tale, the Hen finds a seed of wheat, she asks the others around her, “Who will help me plant the seed?” All the characters around simply state back to her, “Not I,” they are too lazy to work, and in the end, they miss the rewards of a warm loaf of bread because of their refusal to the work hard.

There is a lot that digital marketers can learn from the story of “The Little Red Hen,” but the main lesson is that a seed can produce a loaf of bread when given the proper amount of time and care. In this digital age, brands want to see results and success immediately; they want proof that the strategy set into place is actually working and paying off. However, sometimes results take longer time to measure, which is why it is essential to set both short-term and long-term goals for content marketing strategies.

Let’s consider a blog post a “seed” for metaphor’s sake. Creating valuable content through forms of blog posts and other media related content takes both time and effort.

Every company brand is putting themselves out there through written forms of content and asking the audience, “Who will read my post?” If the audience is responding back with a strong, “Not I,” then something needs changing.

What should be asked of the company is whether the content written is only about selling and not providing readers with valuable and relevant information. Blogs are not about sell, sell, sell. Yes, of course, every few blogs post can strategically push the value of a product, but the majority of posts are about bringing the audience to the company website, keeping them on the site, engaging them through insightful information tha...

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...ed into article topics, and a sense of which beauty products readers would be more interested in because it is within the voted price range.

Always set aside time to listen to what readers are commenting, sharing, and saying about company blog content.

In Summary…

Many reasons exist to start up and keep a consistent blog, but it is only worth it if steps are taken to make the posts known to others. They need to be shared and it needs to give readers something to engage with so they feel compelled to return or subscribe to an email newsletter.

Just as the little Red Hen was diligent, working to plant the wheat seed and care for the seed until it was ready to harvest and turn into bread; remember that just because a blog is written does not mean it will grow, it takes hard work, patience, and careful planning to make it successful.

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