eBay’s Globalization Strategy
eBay was founded by Pierre Omidyar and Jeff Skoll in May 1996. Their
headquarters were in San Jose, California in the midst of the dot-com
era. The company idea initially began as “Auction Web, which Omidyar
launched in September 1995. The idea was to develop an open market
place that was available for all members of the community to discuss,
compare, and trade computer items as well as collectibles. The idea
took off, reaching thousands of registered users in just a few years.
By January 1997, AuctionWeb could not handle the large load of page
views – bandwidth. Omidyar solved this problem by writing the code
for a new system: ebay (Echo Bay Technologies). In September 1997,
AuctionWeb was shut down and the eBay platform was opened. The ebay
company vision: “To create the world’s largest global trading
community and to help people trade practically anything on earth.”
eBay had 2.4 M visitors in 8/98, quadrupling in size to 8.4 M visitors
in 4/01. Listings on their site began at 500 in 1998 and grew to just
under 5 M in 2001. What started out as an auction site for computer
and collectible items matured to include toys, pottery, automobiles,
furniture, to movies, etc. Omidyar and Skoll achieved their, “trade
anything” goal much sooner than expected.
In 1998, eBay went public. Given the sufficient number of funds
received from the IPO, eBay launched strategic initiatives aimed at
six specific objectives.
1) Grow the eBay community and strengthen the brand (attract and
maintain vitality)
2) Broaden the company’s trading platform by growing existing product
categories, promoting new product categories, and offering services
for specific regions
3) Fost...
... middle of paper ...
...ever, the
2004 estimates are more closely aligned with 2003 Actuals. This
suggests that population growth was not as high as expected.
Therefore, our projections took that into consideration and usage
expectations were decreased. [7]
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[1] Strategic Management Concepts and Cases, Thompson and Strickland,
12th Edition, P. C-263
[2] Strategic Marketing Problems, Kerin and Peterson, 10th Edition, P.
97
[3] Strategic Marketing Problems, Kerin and Peterson, 10th Edition, P.
89
[4] Strategic Marketing Problems, Kerin and Peterson, 10th Edition, P.
96
[5] Strategic Marketing Problems, Kerin and Peterson, 10th Edition, P.
103
[6] Strategic Marketing Problems, Kerin and Peterson, 10th Edition, P.
101
[7] Population Reference Bureau, http://www.prb.org/
They have over 678 stores in the United States.The person who first started it his name is
(not to be confused with The Sierra Club Foundation) in 1862. The Sierra Club is one of the
move in the United States in 2006, which brought about give or take October 2007 called sub-
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Infertility is a difficult diagnosis for any woman or couple to hear, and unfortunately the medicalization of infertility has hindered more women than it has helped. In order to better understand a woman’s decision to seek treatment, it is important to examine the concept of medialization in women’s health, to see it the presentation of infertility as a disease plays a role in the decision to seek treatment. Medicalization is defined as the process of taking of a human condition, not previously considered pathological and redefining it as a medical disorder that requires treatment (Maturo, 2012). Medicalization of women’s reproductive health is not a new phenomenon; premenstrual syndrome and menopause have also been labeled as conditions that
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Non-mentally ill individuals tend to attribute negative characteristics such as psychiatric symptoms (talking aloud to oneself), a lack of social skills and an abnormal exterior to all individuals with a mental illness (Corrigan, 2004). The generalisability of these faulty beliefs, attributes and behaviours of those who are able to be categorised in a minority group, are known as stereotypes (Corrigan and Kleinlein, 2005; Major and O’Brien, 2005), which is what initially fuels societal stigma. The most common stereotypes associated with mentally ill individuals include dangerousness, blameworthiness and incompetence (Jones et al., 1984; Rabiner, Wells, Struening and Schmeidler, 1983). The negative beliefs generated from stereotyping often leads to prejudices about those with a mental illness. Prejudices are very judgmental and often negative opinions or attitudes towards a particular minority group with common examples being fear, authoritarianism and benevolence (Brockington, Hall and Levings, 1993). The act of prejudice can lead to discrimination, which causes an individual to perform potentially harmful actions against a minority group, based on the negative attitudes developed during the prejudicial stage. As a result of stereotyping and prejudice, the labelling theory destroys those with a mental illness and acts as a direct barrier to treatment. The labelling theory occurs when members of the social minority group are thought of in a negative manner and are ‘labelled’ with negative adjectives (Scheff, 1984). The labelling theory is as serious as containing the