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Role of media in a contemporary society
The role and impact of media on society
The role and impact of media on society
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Recommended: Role of media in a contemporary society
With communication continuing to change forms every day, we have seen many different theories and explanations to try and explain communication. Communication is an interaction between two objects in any way, as long as there is a connection between the two objects. With the ever changing theories of communication, Marshall McLuhan’s theory of the medium is the message and his Playboy interview create a very interesting question. Why does Marshall McLuhan see the development of communication as a downfall to our society as seen in the Playboy article where Adler, Johnson and Lakeoff show many ways communication can have long lasting positive effects on society? The three points that McLuhan brings up are the phonetic alphabet, extension and the electric age. This paper will critique the different points McLuhan has made by using material from Adler and Lakeoff and Johnson.
The Phonetic Alphabet:
Marshall McLuhan has a negative view towards the invention of the phonetic alphabet while Adler and Lakeoff and Johnson used the alphabet as a tool to get their theories of communication to work. An example of McLuhan’s words is from his interview with Playboy where he said “Before the invention of the phonetic alphabet, man lived in a world where all the senses were balanced and simultaneous.”(McLuhan, 1995) In this quote Marshall expresses his view that before the phonetic alphabet was created man lived in a world where each sense that humans had were used evenly. Now that the alphabet had been invented different senses were being used for different reasons and now man was not in a balance of senses. He seen this as a negative outcome, and it will effect the culture in a negative way. On the other hand, to use this point in Adler’s words “different groups deal with conflicts in different ways”(Adler, 2000) So the way that a culture can adapt to the living style will tell if they will be effected as McLuhan said the culture will be effected, and that is there senses will not be in a balance anymore. Also, in the playboy interview McLuhan states “The modes of life of nonliterate people were implicit, simultaneous and discontinuous, and also far richer than those of literate man.”(McLuhan, 1995) In this quote Marshall suggests that it was easier to live life by being nonliterate and just stay the way man used to be with the senses being balanced.
In the article “Do You Speak American?,” Robert MacNeil is trying to reach the american public, especially those who do not have a complete understanding of the ongoing changes that are happening to the English that is spoken throughout the United States. He uses a multitude of examples to prove this very fact. For one he wants to inform the people that one reason for this change is that average people now have more influence in the way language is spoken.Which to him is a good thing. He enjoys the new evolution that American English has undertaken. He believes that it is a step in the right direction. Another, example he uses are the changes different regions and/or group of people have made on the English language. He uses the different accents and dialect to show the growth and improvement that occurred. Even though, some linguist view these changes as wrong, MacNeil views them as necessary and as something that is unique to the United States. In essence, a necessary growth that only makes the United States grow into a better country. Thus, making it more diverse.
The mighty river flows through the mountains with liquidity and nurture providing life for all those who wish to take a sip from it. Yet the river is powerful in its own force destroying even the largest rocks, crumbling them into small pieces. People may be able to stop the river for a short time or even dry it up but the water always comes back in one form or another, every dam is bound to fail. Some people have been able to harness the power of the river, redirecting the mighty water making it flow in constructive ways. Similar to the river, language is influential. Its true power is not seen by the naked eye but by those who study it, those who use it as their ally in a war of linguistics. In Martin Luther King Jr.’s letter, Birmingham City Jail he is able to use all three rhetorical appeals to prove that demonstrations lead to negotiations and benefit for both sides of an argument.
Introduction The introduction of the printing press changed society permanently. Along with this invention came the emergence of mass production of texts. Suddenly, information could be efficiently replicated, thus facilitating the dissemination process. Widespread alphabetic literacy, as Havelock states, could finally become a reality.
He discusses the differences between the types of mediums used to convey messages. The types of mediums Postman discuss...
“Language is the foundation of civilization. It is the glue that holds a people together. It is the first weapon drawn in a conflict.” In Dr. Louise Bank’s quote, she uses the term “language” but the quote would stand equally true if she substituted in the word “communication”. Very few films capture the complicated nature of communication like the movie “Arrival”. It showcases human interaction at its best, at its worst, and the repercussions it can have worldwide. The film is about the world’s response to twelve alien spaceships landing on earth at seemingly random locations. As the film progressed, the nation’s of the world grew increasingly more tense because of the ambiguity of the alien’s motives. Just as the world reaches global anarchy,
...ax, rather than trying to dictate how the language should be spoken. Finally, it served to standardize spelling throughout the new nation with a distinctive American twist. Without the contributions of Noah Webster, the American language might look very different than it does today.
McLuhan believed in technological determinism, which is “an approach that identifies technology, or technological developments, as the central causal element in processes of change” (Croteau, Hoynes, and Milan 290). In other words, McLuhan believed that new technology drives the way cultural values and social structures develop. He was interested in the cultural effects produced by electronic media; he was especially interested in the effects of televisions. McLuhan’s The Medium is the Massage argued that technology has changed the way humans
The ideas put forth in Marshall McLuhan's Media Hot and Cold, present many theories regarding the effects of media on the world. What qualifies as media, in essence, is any experience or information, imparted on the awareness of an individual and/or societies. These can be physical or nonphysical influences. TV and radio are examples of physical media. Their effects and evolution can be easily observed. However, and perhaps more importantly, McLuhan examines those nonphysical influences which can be observed in the individual and society. It is not enough to merely identify these mediums as such. What is more crucial is the perpetual waxing and waning of influence of such ineffable phenomena, whose identity and existence rely upon their interdependency
Johnson explains that language is one of the many proofs of civility among people. Being a people of class and artistic pleasures most are well read and pursue knowledge daily. This leads to what he calls internal causes for changes in language such as the sciences. Many scientific terms are created to represent new ideas and discoveries. By creating a dictionary Johnson hopes to build a foundation on which more words can be founded not eliminated. I believe that Johnson finds this type of change to be beneficial to the English language; saying “a language is amplified (Johnson2751).
Marshall McLuhan is best known for coining the phrase “The Medium is the message”. He believed that society today is centred around electronic media. On the other hand David Riesman who’s most famous book is entitled “Lonely Crowd” centred his research around characteristics of American society. What these two men have in common is that they both believed that society could be separated into three distinct phases. Riesman believed that there were three distinct character types, tradition-directed, inner-directed and other-directed. While McLuhan believed that there were three types of society which he called oral societies, written societies and electronic societies. Riesman believed the inquiries into the relationship between social structure and social character. The question central to Riesman was what type of person was being formed in the emerging capitalist societies in the developed nations. McLuhan was theorist of literature whose ideas about media and global culture stimulated discussion among social the...
He asserts that with the invention of television, writing can basically be eliminated (125). There’s no use for it anymore, after all. What can be more engaging than a form of media that stimulates the senses so? Despite the beliefs of those who lived in the 60s and 70s, the twenty-first century is unfortunately not home to the world of the Jetsons. Writing is still a very powerful form of media, for the very book that this essay is centered around is still influential, forty-nine years later! However, books and newspapers are not our sole source of the written word. Online blogs, articles, and newsletters now exist. Television and books have merged into one: the Internet. Revolutions, riots, and rebellions don’t just happen in our living rooms now, they happen on the go with us. On the subway, when we’re waiting in line at Subway, at our friend’s house as he talks about how he’s “way into subs.” The Internet is now our primary source of information. Evolution doesn’t only just occur in nature. Nonetheless, The Medium is the Massage was published in 1967, and several of McLuhan’s points were ahead of their time and remain relevant today. The most notable of points was made within the first few pages of the book where McLuhan delves into the fact that from the moment we are born to the moment we die we are under constant surveillance and that privacy essentially no
The world modern reader is filled with smart phones, email, texting, and Facebook, but what we now do so quickly with a push of a button had to be done with paper, quill, ink bottle and considerations of cost”(Fullerton 46). Letters were once an important communication tool in the eighteen century. However, this has made written communication lose its
McLuhan, Marshall, Perf. Marshall Mcluhan Full lecture: The medium is the message. Perf. McLuhan, Marshall. Youtube, 1977. Web. 9 Nov 2011. .
The proponents of technology have always believed that technology is a product of independent creation and thus follows its own pace. They say that technology is forceful and society does not have a choice but to adapt to the changes that it imposes on the people. The members of any particular society may not be actually happy with the change but eventually they learn to accept it, as a result of which the process of change comes a full circle. This idea however is debatable because many critics point out that technology is in fact a planned phenomenon. Not only this but also they point out that there are certain forces that control and introduce technology into the society and that the expected changes from such an introduction is said to be a deliberate attempt at transforming the society. Marshall McLuhan wrote extensively about this subject in his book The Gutenberg Galaxy. The book is basically about the changes that were imposed in the European society as a result of the creation of the printing press in the fifteenth century. It was this printing press that was responsible for a number of changes in the society, which include the social, political and economic forces that were present at the time. The printing press was primarily responsible for the Protestant Reformation because a large number of bibles were available for everyone to read which meant, “Every man can be a priest.” The following essay will thus attempt to discuss McLuhan’s ideas in the light of the phenomenon of technology and discuss whether it is relevant to the current revolution in electronic publishing. The initial Gutenberg revolution discussed by McLuhan is just an introduction of other things to come. He is more interested in finding out about the...
Communication is a huge part of our lives because through communication and language is that how we make sense of the world around us. Through language we can share information, express our feelings and creativities. In support, Stanley A. Deetz who wrote the book Democracy in an Age of Corporate Colonization, Dan O’Hair and Mary Wiemann who wrote the book of Real Communication has agreed on the concept of language is symbolic and we need language to better understand the world around us. Thus, this experience has gave me a better understating of the importance of communication. It has a lot taught me how to respect others and how to value time. It made me realize that I have such a rich culture but many people are losing it because of what they had gone