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Social media in the workplace ethics
Social media and business ethics essay
Social media in the workplace ethics
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PARACRISIS
Paracrisis (Greek "παρά", para-, “near” or “resembling,” + crisis) is an incident that resembles a crisis, because it threatens an organization’s reputation. Nevertheless, a paracrisis does not require crisis management activation and it does not have immediate impact on the organization. It has the potential to escalate to a real crisis only when neglected or mismanaged by the organization.
Social media and the emergence of “paracrisis”
The term was first proposed by Coombs and Holladay (2012), when they defined a paracrisis as “publicly visible crisis threat that charges an organization with irresponsible or unethical behavior.” There was a need to coil this new term because social media crises were often confused with the tradition crises, but they have distinct characteristics that set them apart.
While crises can start virtually anywhere, a paracrisis usually starts online, via a social media platform, such as Youtube, Twitter, blog posts, among others. It can start as a whistle-blowing, a customer’s complaint or simply a product review. And with the viral nature of social media, it is easier than ever for the first warning sign to increase exposure and turn into a popular conversation or online wildfire. With the social effect, a paracrisis hence changes how information is collected and processed. Crisis managers are expected to react even faster and more carefully with a paracrisis sign, to provide the stakeholders a quick and accurate response (Coombs, 2012).
The other difference of a paracrisis to a crisis is that it is hard to put a paracrisis to a specific stage. A crisis is usually defined by three discrete stages: precrisis, crisis, and postcrisis. This three-stage model is not associated with any theoris...
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Tsouderos, T. (2008, November 18). Company caves to moms’ Motrin ad backlash. Retrieved from http://articles.chicagotribune.com/2008-11-18/news/0811170682_1_moms-bloggers-sling
References
Coombs, T. (2012). Ongoing crisis communication: Planning, managing, and responding. (3rd ed.). Thousand Oaks, CA: Sage Publications.
Coombs, T., & Holladay, J. (2012). The paracrisis: The challenges created by publicly managing crisis prevention. Public Relations Review, 38, 408-415.
L'Etang, J. (2008). Public relations: Concepts, practice and critique. Thousand Oaks, CA: Sage Publications.
Persuit, J. (2013). Social media and integrated marketing communication: A rhetorical approach. Lanham, MD: Lexington Books.
Seeger, M., Sellnow, T., & Ulmer, R. (2003). Communication and organizational crisis. Westport, CT: Greenwood Publishing Group.
Crisis is an event that is unplanned, unwanted, and dangerous and leads to hard decision making. There are many different types of crisis such as economic crisis, mental health crisis, situational crisis, social crisis, adventitious crisis and many more. Every type of crisis affects people more than we think and know. There is always someone who loses and who gains during a crisis. People who lose are usually the ones who are affected the most such as losing a job, losing a family member or someone close to them, losing their homes and sometimes even their own lives. The people who gain are usually the rich people who prey on the poor and usually gain from making money and the poor’s lives miserable.
How Social Media is Elevating Airline Crisis Communication « Social Fresh. (n.d.). Retrieved May 11, 2014, from http://socialfresh.com/how-social-media-is-elevating-airline-crisis-communication/
Echterling, Presbury and McKee (2005) define crisis as a turning point in one’s life that is brief, but a crucial time in which, there is opportunity for dramatic growth and positive changes, as well as the danger of violence and devastation. They further state that whatever the outcome, people do not emerge from a crisis unchanged; if there is a negative resolution, the crisis can leave alienation, bitterness, devastated relationships and even death in its wake; on the other hand, if the crisis is resolved successfully a survivor can develop a deeper appreciation for life, a stronger sense of resolve, a mature perspective, greater feelings of competence, and richer relationships.
The case of the Indiana state fair was a clear example of what happens when an organization does not have a crisis management team, plan, strategy, or crisis organizational learning experiences. As we observed, so many individuals from separate departments did not effectively communicate with one another. It sort of reminds me of the whole Titanic disaster, only smaller in nature. Where there were so many signs, and opportunities to prevent the crises from effecting them directly. Unfortunately there were too many missed opportunities, and eventually it was a race against time, and time won!
A crisis or emergency may be an incident, extreme climatic event, disease outbreak, security issue or any other event that poses a significant threat to:
In order to understand the thought process of leadership during a crisis, the authors state that we must first understand a conceptual model that is theoretically grounded, (Combe & Carrington, 2015). The conceptual model is divided into two elements, the descriptive and prescriptive mental models, (Combe & Carrington, 2015). The descriptive mental model focuses the external changes that occur during a crisis. The prescriptive mental model concentrates on future actions that need to be implemented to derail the cognitive overload due to continuous external changes as the situation unfolds. The prescriptive model aligns objectives, providing clarity to future implications related to the crisis, (Combe & Carrington, 2015). The authors, Combe & Carrington, (2015) have noted the importance of longitudal research perspective to capture the thought processes of interaction, communication and problem solving in a crisis. This type of research method is instrumental in depicting the challenges to incorporate better solutions to evolving situations. Sense making in a crisis defines these issues to ascertain the complexity and provide meaning to the event, (Combe & Carrington, 2015). Sense making entails the filtering of excessive data to identify the areas of importance. This perspective provides a means of taking a negative, that being disruptive and changing it to a positive or opportunity for
There are many definitions for what is considered to be a crisis. Alan Jay Zaremba, author of the textbook ”Organizational Communication,” combines several definitions of the word to conclude that a crisis is “an incident that occurs unexpectedly, could damage an organization’s reputation, values, and/or performance, and requires effective communication. (Zaremba, 2010) In the case of the Nuance Group, their current situation completely blindsided the organization, was a nightmare for their reputation, and communication was now the key element in restoring their image. This was indeed a crisis.
Marketing through Social Media (Exploratory Essay) Throughout the ages there have been many intriguing ways that businesses have portrayed their product or services for accessibility. Recently, businesses have been researching how to market the businesses product through the World Wide Web. With websites such as Facebook, Twitter, Instagram, it started becoming popular within the past 20 Years. People have started to rely heavily on the internet over the past decade, whether it be for searching for information on products or people.
“Crisis!” Anytime we, as a society, hear this word our ears perk up and the speaker has our attention. Usually when we hear crisis we think that it is something with “the distinct possibility of a highly undesirable outcome” (Merriam Webster) that calls for immediate response. President George W. Bush says that we are in a national “energy crisis” (Is Yucca Mountain in Nevada a safe disposal site?). Bush has proposed a solution, storing all of our nation’s nuclear waste in Nevada’s Yucca Mountain, but has been met with much resistance from Nevada residents and politicians and environmental groups.
The communication process is not something that begins when a crisis rears its ugly head rather it is a process that takes place in preparing for a crisis before it happens. While the term crisis represents a blanket term used to describe many situations, each situation is unique, thus presenting different obstacles to overcome. However, with a well-established advanced plan in place an organization places itself in a position to overcome and work around obstacles. The development of a comprehensive crisis management plan is one achieved through effective communication where each member of the crisis management team has an advanced shared understanding of his or her role and responsibility during a time of crisis (du Pr'e, 2005).
exactly qualifies as a crisis? According to Sloth (2004), a crisis is. a situation that has reached a critical phase for which dramatic and... ... middle of paper ... ...
Basically, the concepts of risk communication are partially aligned with the ideology of three-stage process of the model in terms of crisis communication and issue management. For instance, a Hong Kong famous beverages manufacturer, VITASOY, has raised public concerns of the taste deviation of Lemon Tea product in February 2014. In response to this crisis, VITASOY has published a media statement to the key stakeholders including customers, media and the retailers. ...
Gibson, J.W. & Hodgetts, R. (1991). Organization communication: A Managerial Perspective. New York: Harper Collins Publishers.
Crises occur every day and are all around us. How people help, or not, tell a lot about them and their society. Society as a whole needs to reevaluate how to view crises. Right now crises are viewed as “unimportant” because people are afraid to leave their safe bubble and look at the complications around them. Crowd persuasion, self-absorption, and emotional behavior can cause people to not want to assist someone in a crisis.
Over the years the world has experienced quite a few disasters. Some were natural while others where terrorist acts. Hurricane Katrina, 911 Twin Towers, Olympic Bombing, Tsunami in Indonesia, earthquakes, is just a few to mention. Social Media plays a big part in the influence on Emergency and disaster management. In this paper I will explore a few different disasters and how social media assisted or hindered in the aid of getting out facts about the disaster.