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1. What are the key elements of Microsoft's marketing strategy for the Xbox 360?
Microsoft introduced the new Xbox 360 using a direct-to-consumer approach, putting it in the crosshairs of its target market 4 days before the launch of its competitors. This direct-to-consumer strategy gave the new Xbox an advantage and transformed the game industry's marketing and product development practices. The software giant unveiled the Xbox 360 during a pretaped MTV broadcast, unveiled the Xbox 360 to consumers four days before Sony and Nintendo to become the first to reveal details of a new console. Microsoft "jumping the gun" was a ploy to get advantage from the games foothold it got with its first Xbox, launched in 2001, and to get a jump on its competitors.
In revealing and promoting its new console through nontraditional means with multiple partners and six months before shipment, Microsoft stood to create goodwill with demanding gaming consumers and beyond. Talking to consumers now and bringing the Xbox 360 to stores before the end of 2005, probably long before Sony or Nintendo's new devices, will give Microsoft a big perceived lead in the market.
2. What are the similarities and differences compared to past product rollouts within Microsoft and compared to the rest of the industry?
The direct-to consumer strategy was very different from how Microsoft normally rolled out new products. Usually the laggard in gaming technology, this gave Microsoft a perceived advantage over their competition. Microsoft's goal was to decrease the sales of both the Xbox1 and the Playstation 2, as well as get an advantage over the forthcoming Playstation 3. Microsoft's competitors limit the company in terms of both price and performance. Therefore, Microsoft had to provide a console that provides customers a gaming experience that is at least as good as its competitors at a price that they are willing to pay. Microsoft needed to offer a similarly compelling platform even though it was coming to market six months sooner. Microsoft has benefited from its competitors' establishment of the video gaming market and the growing acceptance of video gaming as a leisure activity worldwide.
3. Could Microsoft be considered one of the best and worst examples of marketing success in America during the 1980s and 1990s? Discuss.
In 1989, Microsoft passed Lotus to become the world's largest seller of software worldwide. At that time, the company boasted the broadest array of software products and applications as well as the highest profit margin in the industry, at close to 25 percent.
Many people agree that Sony’s Playstation 4 is better than Microsoft’s Xbox One and vice versa. I have been gaming since I was seven years old and still am today. The first gaming console I ever had was the original Xbox. Throughout the years though, technology has improved vastly. The last generation of game consoles gave the industry a much needed boost and gave the consumer another commodity. With the eighth generation of consoles just arriving, a lot of people are wondering which console to buy. There is, however, more than just the choice of games. There’s differences in processors, graphics cards, hard drives, design, operating systems, ports, versatility, stability, controllers, and, of course, the games.
The following paper analyzes the initial release of Microsoft's XBOX 360 gaming system release into the United States and the changes that occurred with the supply, demand and pricing of the product in the months following its release. The social science of economics tells us that supply, demand and price are closely related to one another and have a significant on how much of a particular good is purchased and the rate at which it is purchased by consumers. The XBOX 360 phenomenon is a solid example of the impact that changes in supply, demand and price have on the marketplace and the rate at which goods are purchased.
Microsoft has devoted huge amounts of effort to marketing in developing their products and services, as well as to the integration of their software products with one another in an attempt to create a seamless and consistent computing environment for the user.
In the console-gaming world people know Sony and Nintendo. Microsoft may be the largest and richest software company in the world, but it’s unknown when it comes to console gaming. Microsoft is counting on the Xbox to change that perception. Gamers may not be willing to take a chance with the Microsoft Xbox, even if it is far superior to any console ever made. Nintendo Gamecube is nothing if charismatic. Nintendo’s new machine is half the size of any other console and looks like a toy with its brightly colored plastic shell and handle. It’s destined to be home of such popular games as Mario, Donkey Kong, Pikachu, and Kirby. Nintendo Gamecube seems mismatched as it goes up against the Microsoft Xbox and the Sony Playstation 2 (a multimedia mayhem that Sony says it’s supposed to be “The Future Of Entertainment”). All this makes you think; what makes Nintendo believe it can possibly go up against the ultra-sophisticated Xbox.
At just twenty years old, Bill Gates cofounded Microsoft with his childhood friend Paul Allen. He is now the richest man in the world with over $85.2 billion to his name. So why did Microsoft end up being way more successful than any computer program like it? The answer is because of the free enterprise system, and competition. Gate's product was considered new and innovative at the time, which made customers want to try it out.
Call of Duty’s fourth installment “Call of Duty: Modern Warfare” was released in 2007 for the PC, PS3 and Xbox 360. At the time, nobody would have expected the game to get very far due to Halo’s reign over the FPS genre. However, to many people’s surprise, Modern Warfare took the market by storm, rivaling Halo. This was part due to Cod’s innovative multiplayer, which included multiple arcade-like features to keep players interested in playing for hours on end. Cod also appealed to many gamers and non-gamers by making gameplay an easy-to-play experience. This of course allowed thousands of inexperienced gamers to have fun playing Cod without the stress of a skill based multiplayer, such as Halo’s. Increasing in popularity, a new Cod installment was to be released every year following Modern Warfare to rake in the cash and to make the game’s reputation more prominent. This is how Cod became the juggernaut it is today.
Microsoft, one of the largest corporations in the world today, employs over 93,000 people and is a public, multinational company that manufactures, licenses, and supports a wide range of software products for computers and is most widely known for its Microsoft Windows operating system. Microsoft not only markets computer hardware products such as the Microsoft mouse and the Microsoft Natural keyboard, but it also manufactures and sells home entertainment products including, the Xbox, Xbox 360, and Zune. It also holds assets in other markets including the MSNBC cable television network, the MSN Internet portal, and the Microsoft Encarta multimedia encyclopedia.
This was the same year when Bill Gates and Paul Allen co-founded Microsoft. In 1981, Bill Gates’ company was hired to develop an operating system but rather than creating a new operating system they decided to buy a preexisting operation system called QDOS (Quick and Dirty Operating System) for the amount of 50,000 dollars. After modifying the operating system they bought, they renamed the operating system to MS-DOS. After MS-DOS began selling it brought in a steady income for Gates due to the fact that the PC market was growing and there weren’t many competitors in the market for them to compete with. In 1986, when Microsoft Corporation went public, it made Gates into a millionaire overnight. The following year, Microsoft released their first ever version of
Gates suggested that IBM “license it and charge a fee for the software” (Bill. Biography). Over the next three years, everything “exploded” and the stock price shot up. Gates and Allen incorporated Microsoft, with Gates as president and Chairman” (Bill. Biography). Microsoft was eventually “running thirty percent of the world’s software”. The IBM deal was possibly the biggest event in the history of Microsoft.
Microsoft has a lot to gain from outsourcing the Xbox production to Flextronics. Microsoft’s core competency is producing software, not hardware. So by the Law of Comparative Advantage, it is best for Microsoft to let someone, who is good at producing hardware, produce the Xbox. Flextronics not only offers their expertise in hardware, but also their network of connections worldwide which reduces production costs, thus making the market value of Xbox lower and more affordable. Because of Microsoft’s web-based information system, they are able to share information with Flextro...
In this paper, team B will discuss the internal and external factors of the Microsoft Corporation. We will explain how these factors affect the four functions of management, planning, organizing, leading, and controlling. Also, we will explain how globalization, technology, innovation, diversity and ethics will be delegated to manage the different factors. Microsoft Corporation was established in 1975 in Albuquerque, New Mexico producing software for developing, manufacturing, licensing, and support for range of software products and service for different type of computing devices. Microsoft grew from six employees to the largest personal computer software company in the world. By 1978, Microsoft earned $500,000 in the first quarter, and by the end of the year they earned revenue of $1,000,000. In the early 1980s Microsoft, in collaboration with IBM they released MS-DOS as their first 16-bit operating system. However after the late 1980s, Microsoft started to build its reputation by creating the Microsoft windows operating system and Microsoft office product, which includes internet explorer, excel, PowerPoint, and word programs. Then in the late 1990s, Microsoft teamed with Sega to incorporated their windows software package into the game developer’s Dreamcast hardware. Also they developed their own gaming system called the Xbox and that eventually was replaced by the xbox360. Microsoft has come a long way and is no longer just a worldwide leader in computer programming but also a major part of the technology world. Microsoft windows have been the flagship and accounts for most of its revenue for Microsoft: but the company has also branched ...
Microsoft’s mission of placing a “PC running Microsoft software on every desk and in every home” drove their overall strategy early on. Depending on the business segment within Microsoft, one would see in place very different business models as the strategy for each line of business could vary. In the operating system (OS) segment, Microsoft initially brought in an existing product and modified this (MS-DOS) to work with the Intel microprocessor, which were the “brains” of the IBM PC. Microsoft partnered with IBM to provide the operating system for the IBM PC. In addition to developing Windows, Microsoft during this period was working to write applications for the Apple OS.
Microsoft was originally created in 1975 by Bill Gates and Paul Allen. They first introduced their software package, Window 1.0 in 1983, the first package to consist of a mouse which helps navigate a PC. MS-DOS commands were previously used to operate computer systems, however people found these extremely hard to understand. This Windows 1.0 package was a key turning point in Microsoft emergence. As time progressed Microsoft created updated versions which consisted of advanced graphics, built-in internet support, dial-up networking and much more (Microsoft, 2011). Windows packages started from Window 1.0 to the current version whic...
Microsoft is the leading and the largest Software Company in the world. Found by William Gates and Paul Allen in 1975 Microsoft has grown and become a multibillion company in only ten years. It all started with a great vision – “a computer on every desk and every home” - that seemed almost impossible at the time. Now Microsoft has over 44,000 employees in 60 countries, net income of $3.45 billion and revenue of 11.36 billion. Company dramatic growth and success was driven by development and marketing of operational systems and personal productivity applications software.
Market opportunities for breakfast cereals is vast, some segments of the market have been neglected, most notably that of the over-50’s. Insightful presentations were given at the “Older, Richer, Wiser” Conference that would suggest the over 50’s market segment is targetable.