Wynn Resorts Limited

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Summary & Outline
The Wynn Resorts Limited case analysis focus seeks to align the vision, mission, and objective of the organization to while incorporating the recommendations focusing on a strategic management process. The key issues for Wynn Resorts is the decline in gaming revenue: The Macau Wynn resort generated 28.5 billion with construction costs of $1.9 billion, however gaming revenue declined 34.3% in 2015, while in 2016 declining an additional 12.4%. The Wynn Las Vegas resort has the same downsides with the construction cost of $5.0 billion with only a yearly ROI of 9.5% with gaming revenue of 6.3 billion dollars venture (Hoium, 2016). The strategic management process porter’s five forces identify key issues within the framework of Wynn’s business plan. …show more content…

Wynn allows customers to obtain cash to gamble with through Global Cash services which sets a very high fee (17%) from a player’s cash from checking and savings account. The action plan for Wynn is to develop player’s card system which is based on central casino credit, therefore emphasizing customers an alternative and viable option to gamble while seeking rewards. Wynn already extends credit line based on credit score directly to the customer through a system which pre-approves lines. The incorporation of a loyalty program for customers who seek central credit incentivizes to spend more while earning points to redeem on peaks such as guaranteed discounts on reservations or complimentary limousine service. The strategic management porter’s five forces define bargaining power of customers. As the implementation of the loyalty program for approved lines of credit can improve gaming revenue, thereby addressing several key factors that indicate bargaining power of customers (I, E Differential advantage of the product, emphasis on price sensitive, and information availability (Porter & Clayton,

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