Written Communications is Essential to Public Relations

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In the public relations industry, skills are more important than degrees especially when it comes to receiving a job in the industry. The writing style of many determines the style and personality of the company. The writing one develops is a direct reflection of skills built overtime. The definition of public relations is a strategic communication process that builds mutual beneficial relationships between organizations and their publics. Many companies stress strong writing skills for several different reasons. Most employees working with public relations agencies need to be concise and accurate when writing at all times. Public relations experts must have strong writing skills not only for themselves, but for the company and clients. Writing effectively and efficiently is the easiest way to capture the audiences attention.
Furthermore, public relations has become a very social way to communicate. Public relations no longer is just for communicating with consumers it is a lifestyle of building brands. It is key to have the fundamentals of proper English and grammar before intermixing with social media. “Short punchy sentences and the active voice are taking over as the most popular way to communicate in writing (Chopra, 2013).” This is way hiring managers express strong writing skills in the work place. No one wants to pay an employee who cannot properly write a formal letter or press release, while blending in with society on social media.
The infamous 140 character limit on social media is very difficult to complete without exceeding. “Social media sites like Twitter impose a character limit which forces users to condense their thoughts. For many, this results in excessive use of textspeak (Chopra, 2013).” Therefor...

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...es or social media for a corporation must be accurate. No grammar or literary mistakes can be made. Those kinds of the mistakes cost the company an extreme amount of money. That is why skilled public relations professionals and professional writers are wanted more during the hiring process.
In conclusion, public relations involves knowledge or expertise that transcends public, organizational, or communication division. This industry is well known throughout the world and has changed the lives of many companies. These companies must hire the best of the best. It is no surprise that they take writing skills very serious when considering an employee.

Works Cited

Chopra, K. (2013, September 17). The effects of social media on how we speak and write. Retrieved from http://socialmediatoday.com/karenn1617/1745751/effects-social- media- how-we-speak-and-write

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