Rationale
Worldwide Baseball Organization is dedicated to providing the path for athletes across the globe enabling their dreams come true. We realize that there is a need for proper player development and showcasing of their talent to key scouts within Major League Organizations. Our Mission Statement is to ensure a safe and fun environment for our players where they can develop physical skills, character and teamwork while being fair and competitive. Worldwide Baseball Organizations’ vision is to provide players from all around the world the opportunity to build self-confidence and discipline to become an effective leader both on the field as well as in life.
We have a commitment to excellence will prove to our clients that we are in it to
…show more content…
win it with them. Our staff will train and mentor athletes with the use of the latest and greatest technology which cannot be matched anywhere else. Our value is to create a lifestyle that revolves around the one goal of becoming a major league baseball player. II Executive Summary Worldwide Baseball Organization located in Kansas City, Missouri will be the new standard for international youth athlete player development for the game of baseball. Many parents and coaches spend hours of time and money towards their child’s dream to become a major league baseball player. We are focused on delivering a superior product that the international market has not experienced. Highly competitive baseball programs have developed over the last two decades to facilitate that demand. Today many high caliber teams and tournaments have been created but have turned a blind eye to developing international talent. Worldwide Baseball Organization will bridge the gap providing an opportunity for every athlete committed to succeeding. Our professional staff is made up of many ex-major league baseball players and coaches who have spent their whole lives dedicated to the game of baseball and are ready to give back. They will be located at one of our seven United States locations or one of our growing international locations. We understand that this player development market can be competitive with national and regional businesses but our international presence will set us a part. High schools, universities and professional teams will have the best resource to access reliable data on any potential prospect. An investment of $10,000,000 in exchange for 30 percent of the company was made by Globe Fortune in 2017. Stakeholders understand that we are committed to obtaining 25 percent market share by the year 2022. We project annual revenue to exceed 3 percent growth from year to year. The team of professionals that has assembled to deliver competitive baseball across the world are excited to make a different in individual live as well as transform countries attitudes towards the sport. III Current Marketing Situation Our consumer target markets are those who are dedicated in pursuing a baseball lifestyle and companies who what to help achieve that goal by suppling gear.
Buyer personas:
Parents - This is the primary target segment, parents are the key driver in an individuals player development enabling them to perform. Youth sports have evolved over the years which has created a very competitive landscape. With the rising salaries of today’s major league players, there is a clear goal to make it to the top. Household annual income of $40,000 plus.
High School and Collegiate Coaches - For those looking to improve the success of their organization. Worldwide Baseball Organization can increase the visibility into their program.
Recruiters - They will take on an international responsibility to recruit and place raw talent into major league baseball systems.
Scouts - This segment evaluates raw talent and determines a players value within a specific organization. Each of the five baseball tools speed, power, fielding, contact and arm strength will be examined.
There will be many partnership opportunities with Worldwide Baseball Organization. We will be evaluating potential sponsors in the following categories:
Bat Manufacturer - Bats must meet the various requirements on both wood and metal
…show more content…
models. Apparel - Official uniform and merchandise supplier. Gloves - Official sponsor Spikes - Official sponsor Helmets - Must meet safety requirements set forth by the National Operating Committee on Standards for Athletic Equipment (NOCSAE). Balls - Must meet criteria based on age of participant. Technology - Comprehensive statistic database that allows real time entry and feed back. Partners will be recognized as an exclusive sponsor, their brands will be highlighted around the world. Along with these locations lies the opportunity for independent coaches and trainers to develop a player anywhere in the world. 1 Normandin, M.
(2017, April 04). The future of baseball is international | 2017 MLB Season Preview & Predictions. Retrieved February 21, 2018, from https://www.sbnation.com/a/mlb-2017-season-preview/the-future-of-baseball-is-international
V. Competition
Perfect Game baseball has been around since the early 90s and is the standard for developing baseball talent across the United States. Their strong footprint and connection to travel baseball programs will pose as our primary competition. Perfect Games weakness to expose is their lack of international presence.
Prep Baseball offers an online database for scouts to analyze player development. Various events are conducted across the united states to showcase high school level athletes. One weaknesses that Prep Baseball has is the lack of youth focus, this is a high school only driven site.
Elite Baseball incorporates the latest technologies to capture a players raw talent and train properly to avoid injuries. Elite Baseball is new to the market and has not placed many major league professionals.
Local travel programs may be small but there are many of them across the national offering competitive baseball at a lower cost. These programs are not poised to scale and will continue moving on a flat
plane. International academies that understand their markets and players. Worldwide Baseball Organization will look to partner with businesses to grow our international presence. VIII Marketing Strategy Product There will be four different product variations that will go out to market most of which are an intangible lifestyle but is results driven. Player Development package is the basis of Worldwide Baseball which will consist of team and individual training. Player spotlight is what will set us apart from the competition and will be the only area that we will deliver a tangible product that will include a player profile, interviews and full evaluation for teams to access. Camps will be offered to current players but the main focus is for those who are not clients of Worldwide Baseball, here players can get a feel of what it is like to compete at the highest level Private Lessons will allow the opportunity of rapid acceleration through the system Pricing Each of the four models will offer different price points. Player Development will be tiered into three categories of competition. 10-13 years old, $2,500 annual participation fee that will include 30 games, team training, player spotlight and 2 offseason camps 14-16 years old $3,000 annual participation fee that will include 50 games, team training, player spotlight and 1 offseason camp 17+ years old $3,500 annual participation fee that will include 70 games, team training, player spotlight and 1 offseason camp Player Spotlight segment is included in the team participation model but can be purchased for $500 for those who are not Worldwide baseball clients. A player profile will be created and posted on the website as a non affiliated athlete. Camps will be conducted throughout the year and offered to non participating athletes for $250 a session. Private Lesson pricing will vary depending on quality of instructor, $40 to $80 an hour. Promotion: Social media and television ads will be at the core of the marketing campaign. Captive baseball events that will air Worldwide Baseball ads: Major League Baseball games, Little League World Series and World Baseball Classic. Social media and a user friendly website will enable prospects to become clients. Distribution: The Worldwide Baseball Organization's website will be the primary source for client information. Player profiles, tournaments, camps and lessons can all be purchased directly through the site. Local training facilities will attract athletes. IX Action Programs Brand awareness will revolve around youth sports and the path you must take to achieve greatness. Youth sports has become ultra competitive over the last decade and Worldwide baseball will harness that into a positive message. We will highlight athletes who have come up through the system both domestically and internationally sending the message that there are no boundaries to greatness. The brand will embrace competition with the ultimate reward taking place on draft day including the tag line “this is only the beginning”. Worldwide Baseball Organizations goal is to place as many recruits into the draft over our competition solidifying our presence in the market. Teams will take notice to our rapid growth and turn to our metrics as the number one source of information. Program 100 is a sponsored program that allows low income athletes the opportunity to participate. These 100 athletes from across the globe will be supported throughout the entirety of their journey to the big leagues. Various donors will contribute to the program 100 fund realizing Worldwide Baseball’s corporate social responsibility. X Financial Projection Table The initial lend of 10 million dollars from investors will be paid out of the other line category. This investment will enable us to achieve 25% market share by the year 2022 by flooding the market with the Worldwide Baseball Organization brand. We are projected to obtain 3% growth over the next five years. Our membership list is key to grow from year to year in-order-to achieve this goal, the passion, dedication and marketing strategies will propel our cliental base each year. XI Controls The player development category will serve as the primary revenue stream for Worldwide Baseball Organization. This consists of the team revenue that is generated by player fees. The margin for this product is very slim since we have to account for the following expenses: umpires, coaching salaries, and umpires. For us to achieve a significant amount of the market, we must attractive highly qualified individuals that will be compensated accordingly. The player spotlight segment will be done from our headquarters in Kansas City, our area scouts will film the prospects and then relay the tape to be edited and then posted. Our margin will be approaching 50 percent. The camps and lessons round out the product suite that Worldwide Baseball Organization has to offer. Both of these require skilled coaches and mentors that require a 60/40 split, coaches/WBO. Our model will prove that once you are in the system and dedicated to achieving positive results, you will be rewarded for such actions. We anticipate a 80% retainment of prospects from year to year with the vision to become the next star. Once we maintain a foothold in the market and place athletes into the draft our brand will only grow. Testimonials of the journey will be the best way to illustrate the path it takes to become a major league baseball player.
Ultimately, there are three exceptionally important criteria for deciding on good candidate for an expansion team. The first criterion is that the stadium must be controlled or owned by the baseball team. The stadium is a crucial aspect because most of the team’s revenue is generated in relation to the stadium. This stadium revenue comprises of ticket sales, parking, merchandise and concessions. Thus, without a stadium, the team will not be able to generate a stable source of revenue. The second criterion is that local ownership must have strong roots within the community. Without ties to the community, fan attendance could decrease. This is because fans could eventually perceive that the owner(s)’s only goal for the MLB franchise was to be profitable. The third criterion is the city must have long-term political support in the community. It is vital to have political support in order to gain financial support throughout the team’s years of existence, especially in tax payer monies. Particularly, this is significant when the team experiences issues or fights that involve the stadium and the land around the stadium. If there is a lack of political support, the expansion teams will not be able to obtain enough for money for stadium renovations, repairs, or to build new stadiums for the same team within the same city. This circumstance was apparent when the New York Yankees used tax revenue generated by New York City to fund the building of their brand new stadium for the 2009 season. Therefore, expansion committees believe it is necessary to confirm that the prospective cities will have enough political support because this political factor will help stabilize and financially support the prosp...
Baseball has been of the longest living sports in our world today. The game started with the idea of a stick and ball and now has become one of the most complex sports known in our society. Several rules and regulations have been added to help enhance the game for everyone. Although baseball has endured several issues during its history and development of the game the game has still been a success throughout the world.
Senne has raised interesting theories about minor league compensation. Most MLB clubs have around two hundred active players in their farm systems at any given time, spread across between seven to nine minor league affiliates. But none of these players earn a yearly salary above the National Poverty Line of $11,670 for a single person household.
Nemee, David. “100 Years of Major League Baseball.” Lincolnwood, Illinois: Publications Infernational, Ltd, 200. Print.
of skills and talent to make it. If players are just slacking off and taking baseball easy
Teams are taking are taking advantage of the abundance of talent in Latin America. All major League teams are active in the Dominican Republic. The Dodgers, the first team to move into the Latin American market, scout the area’s talent closely. About one hundred and four of the two hundred and thirty-seven minor-leaguers they had under contract at the start of the year were from that region.
With about 83 players currently to in the MLB, 682 players since 1950, and so far 2 players in the Hall of Fame with much more to get inducted, it’s clear that the Dominican Republic dominates the game of baseball. In the Dominican Republic, baseball is the country’s pastime and official sport. Baseball doesn’t discriminate, regardless of gender, race, and economic status. In my personal view, baseball runs in the blood and embedded in the genetic coding of Dominicans. As a person whose mother and father are Dominican and born and raised in Miami, there seems to be little to nothing that connects me to their culture. Nonetheless, this Miami-born Dominican- American is proud to say that the sport I love the most can connect me to the Dominican
All groups noted above didn’t have a place in this era of baseball; they were on the other side of the race barrier. With the growing of the sport arose a lack of a cheap talent pool. Segregation hindered the ability to introduce cheap talent from other races. The management of teams was looking for a solution in order to widen the talent pool for their respective leagues. People began to notice talent in the “American colonies” like Cuba, Puerto Rico, Hawaii, and the Philippines; it seemed as if everywhere there was an American presence there were talented ball players. Even before America was involved in these nations, America had begun to envision the game as intercultural exchange that would build relations. The decision to include Latinos into the leagues allowed an expansion of the talent pool while still barring African Americans from participating in organized baseball. A racial structure established during Jim Crow upholds the notion of a color line as an exclusionary measure to prevent the influence of blacks into the game that represents American
Many Dominicans dream to make it to the big leagues to break free from the inevitable poverty of their country. The road is long and requires many stops, such as training academies and the minor leagues, in order to reach Major League Baseball. While very few will reach the pinnacle, signing a contract with the training academies or minor leagues in itself provides a higher
Baseball is not a difficult game to comprehend, but it can a very long time to achieve a high level of performance. Usually one starts playing this game at a very young age and the first thing they start out with is throwing. Throwing a baseball involves exploiting all major muscle groups in the body to generate a large torque on the arm that will in turn create a high potential for speed when it is released.
Baseball is known as America’s national pastime, and has been played for over 100 years. Baseball can be a lot of fun, but is also extremely challenging to play, especially trying to hit a 90 mile per hour fastball. I am a very devoted baseball player myself, and over the years I have learned numerous key things about the game. Baseball does not only require physical strength to hit and throw the ball, but it also requires a great mindset, such as, mental preparedness, concentration, and a positive attitude.
The WWII time period was a hard time for American families. The All-American Girls Professional Baseball League helped to change the rights of women in the industrial world. Men took care of their responsibilities and served their time in war, but in the meantime, the world-winning women of the AAGPBL stormed the country by surprise. This league was a major success in our history and will leave its legacy among baseball fans for years to come.
Baseball has always been America’s natural past time. Many fans love watching baseball but do not realize how hard it is to prepare for a season. Most fans think the players just show up on the first day. I think this belief is completely false. I feel that preparing for a baseball season requires much preparation. The preparation I use includes working on my swing, working out, and studying other people’s ideas on hitting. These steps are necessary for me to have a successful season. These steps have proven to be a valuable aid in helping me to prepare for the season. I believe these steps are the basic steps to becoming a great baseball player.
A travel of over 3000 miles for some, a 210 mile drive for me, just to arrive at the biggest gathering of over 1,500 twelve year olds; all just to play baseball. The only place that would be suitable for such an event is Cooperstown Dream Parks, every baseball players heaven. Cars have come to Cooperstown from everywhere for this week long tournament. I met children my age from all over the United states. I became friends with kids from Ohio, Illinois, California, I even met a player from Puerto Rico who barely spoke any english. The windows of everyone 's car decorated with the names and numbers of teams and players. Excited baseball teams spill from their Barracks and hustle toward the already crowded seating area. Festive music played over
For most sports fans there is nothing like opening day and a baseball field. In recent years I have over heard several people say Baseball is not the National Pastime or National Game any longer. When I query these people the typical response is Football is our new National pastime/game. Frank Deford (Nov 7, 2012) a writer for Sports Illustrated said, "Baseball is what we used to be. Football is what we have become." I refuse to believe this based on my knowledge of both games. In this paper we will exam the facts and I would submit to you that Baseball is still the National Pastime/Game and it cannot be disputed.