World War II

World War II brought peace and economic prosperity to the Allied nations, which allowed for the fertility rate in North America to increase. This caused an explosion in the population of the U.S. especially, with around 78 million babies born by the end of the 1940s-1960s, according to Colombia Dictionary. Similarly, Canada experienced a surge of 479,000 babies following the 1950s (Henripin, Krotki 1). A large population amounts to a shift in demographics, and subsequently the social system of North America started to change gradually in order to adapt to the new baby boom generation. As a result of a new economic affluence in the continent, North American society became materialistic and consumerism seized a big part of the economy (Owram 309). Children became an important demographic for companies, leading to the toy industry benefitting and expanding (Gillion 5). Technology advanced considerably, too: in the 1950s, the television became a ground-breaking medium that helped people spread ideas, see what was going on in their country and the rest of the world, much like what the printing press did for the Renaissance. Although the post-WWII baby boom only occurred in a few countries, namely the U.S. and Canada, this time period transformed the West and the world immensely—the areas of life that were affected during the baby boom went on to greatly influence later generations and decades due to the change and reform it yielded, which replaced the outdated and unethical traditions of the old West and the world.

Prevailing social and political attitudes of the baby boom were much more liberal than they were in the pre-war decades. Numerous social issues found their way into the spotlight, such as women's rights and the sexual rev...

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...ame needs as an effect of consumerism on the baby boom generation. The same materialism of the 1950s conceived a new consciousness in the 1960s, equating to new values for the baby boom generation, such as self-actualization, social consciousness and tolerance. During the 1950s, the U.S. achieved the highest standard of living in the world, metamorphosing the working class into the new middle class (Monhollon xvi). The richest generation in North American history and the 21st century has left behind a plethora of valuable lessons that will not be forgotten soon. In conclusion, the baby boom, which lead to a long cycle of prosperity and growth in the post-WWII years is crucial because it redefined the traditional and rigid values people wrongfully harbored in the past and spearheaded dramatic change on a global level, bringing the West and the World closer than ever.