Woodstock 1969

Many large concerts have occurred in the United States, but none have been as symbolic as the three-day music and art fest that touted the slogans of peace and love. This event was identified as such as a result of the peace movement and the emergence of the flower children. Woodstock Music Festival took place near Woodstock New York on August 15, 16, and 17, 1969, and became a symbol of the 1960s American counterculture.
Woodstock began with the following four partners: Michael Lang, the manager of a rock band, Artie Kronfeld, an executive at Capitol Records, and two capitalists, John Roberts and Joel Rosenman who supplied most of the money and the original idea. Their original plan was to build a recording studio in Woodstock, a small town in the Catskill Mountains that had become a rock music Mecca when musician Bob Dylan and his rock group called the Band settled there. To get the word out, the four partners decided to hold a concert, which they called the Woodstock Music and Art Fair.
The group originally tried to have the festival in the town of Woodstock, but the citizens would not permit it. Then after much debate Michael Lang decided to move the concert to Wallkill, New York, where the people also protested, so finally he decided to move it about 70 miles away from the town of Woodstock to Max Yasgur’s dairy farm. Looking back on the sighting of the Bethel farm Lang remarked "It was magic, it was perfect. The sloping bowl, a little rise for the stage, and the lake in the background.”
Woodstock had more acts scheduled to play then any other single event ever held before. They were trying to sign the biggest rock ‘n’ roll bands in America. The problem was getting the bands. Bands didn’t want to take contracts from an unproven venture, because they had no credibility. “To get the contracts, we have to have the credibility, and to get the credibility, we have to get the contracts,” Rosenman said. Woodstock Ventures solved that problem by paying enormous sums unheard of in 1969. The breakthrough came when they signed the Jefferson Airplane, the biggest psychedelic band back then. They signed for $12,000. An incredible sum of money considering the Jefferson Airplane usually took gigs for five or six thousand dollars. Credence Clearwater Revival signed for $11,500, and the Who signed for $12,500.