Women's Rights Advertising

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Audi Women’s Rights Advertisement Being a white male, I do not seem to run into problems of acceptance in this world. I have always had a higher privilege and treatment than other groups of categorized people. When I go to apply for a job I am looked as a higher valued person compared to the women sitting next to me in the room. I am considered as a better performer than her, no matter what the skills she possesses are. When the checks for our work are delivered my check could quite possibly be a couple hundred dollars more than my counterpart, that is a woman, even with the same clocked in hours. This is not okay at all, and changes needs to occur. People deserve to be treated with full acceptance for their skills and work no matter their …show more content…

Examination of the colors used in the commercial help with this. We see a little bit of brightness in the sun, but when the boys are trying to get her to mess up and fail its darker. When she wins the race the sunset is in the scene possibly portraying her feelings of being knocked down, but getting up sort of how women have been doing for decades. “Stanton and Anthony created the National Woman Suffrage Association (NWSA), which directed its efforts toward changing federal law and opposed the 15th Amendment because it excluded women.”1 Women have constantly been fighting for their rights no matter what has been thrown their way. Women have found possibilities to stand for themselves through Women’s Activist Groups such as the NWSA and others. So we can see the colors that are displayed reveal a bigger idea than just meets the …show more content…

The short term effect of this commercial is to get the idea of women equality out to the public, specifically men, and give people a basic understanding of how poorly women have been treated in history and even today. “IWPR’s report on sex and race discrimination in the workplace shows that outright discrimination in pay, hiring, or promotions continues to be a significant feature of working life.”4 We can see that it is still extremely common for women to not be viewed at the same level of men and this is shown to the people watching the super bowl to think about it. The long term effect of this advertisement could be the change that women have been striving for so long. We could finally see more companies jump on this bandwagon and enforcing the same pay and treatment for women. Women could eventually be paid the same as men and not be penalized for their gender. They could be seen in more powerful positions around the world, such as the first women president. This will not been an immediate change, but with the help of Audi, and other companies we can see change in the near future with this new generation of passionate people. This commercial also Audi used the #DriveProgress which will help spread to the younger generation who uses social media all the time. If the word is spread more people will be on board for

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