Why Do Sponsorships Have On Sports

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Recommended: The nature of sponsorship in the sports industry

Effects Sponsorships have on Sports.

Sponsorships have become a huge part of the what we see when we go to a sporting events or watch them on television even if we do not notice. Many NFL and NBA teams have businesses and corporations sponsoring them. There are many effects that sponsorships have on a sport team, some good some bad. What are these effects and how do they impact these partnerships? Sponsoring a sports team can pay off for both parties involved in these partnerships if done correctly and constantly. Also, the sponsoring of a team may have the potential effect the team in a negative way if not executed properly. Does the partnership that is formed have a direct impact on fan opinions of the team? If there is a direct link, how does this impact the sales of merchandise and game day tickets. Lastly, players also have the ability to get sponsored in which lay on some of the terms of team sponsorship.

When a corporation decides to sponsor a sport team what do they get from this partnership? I believe that the biggest reason companies decide to sponsor a team is due to the exposure that they can gain. This alone could be the what corporations get out of these partnerships. …show more content…

If companies doing the sponsoring has a bad image or does something that people deem unacceptable it can have a huge impact to how fans support the team. Based on an article from an interview gone with Adidas general manager, I found that Adidas will not be renewing their contract with the NBA for the upcoming season. The reason behind this move was that the current contracts was not helping their market share. Competition even without a massive 11 year 400 million dollar contract was still was able to control most of the market share in the league. When sponsor are not able to have major success compared to the competitors they pull out and move their focus to other

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