Dissecting Donald Trump's Successful Election Campaign

Keep America Great

America may have just been conned by one of the greatest con men around. Mr.Donald Trump is a business man with no political skills or experience yet he campaigned and won the election for POTUS. He now sits in the Oval Office on the very same desk that many of the tests once sat in. However, the differences between them and Trump are not so subtle. Trump stormed his way through the RNC and gutted the DNC. He was in no way discreet or quiet about his feelings or “concerns”. No one took him serious or saw him as a threat. He was just the celebrity host trying to pull off another gig, or so we thought.

Before he began campaigning Mr. Trump was registered as a part of the democratic party, that conveniently changed around election time. Many saw he was not politically reputable, but to others that was the game changer they were hoping for. Trump appealed to his supporting group through logos. Gender, race, and age played a major role in this election. Trump’s demographic breakdown strategy was spot on. He knew he had to target and reach out to the group who felt left out these past eight years. Donald's main support

group was the struggling white male and female. 15% of his votes came in from those who made $50000 or less. He figured these people were tired and angry. they needed anyone to blame and Trump gave them one, the illegal immigrants. They shifted all their focus towards illegal immigrants and blamed them for lack of jobs and lack of government assistance. Once he lit that fire he fueled it even more with promises of mass deportations that would result in more job opportunities. Deporting
Trump also maneuvered his way through with the use of pathos.

Donald does not paint himself to be a sympathetic person but he wisely fueled his supporters emotions. He fed off of their hidden anger, frustration, fears, and phobias. For the past eight years, many felt that they were being forced to live in an extremely liberal society against their beliefs. His supporters feel abused and betrayed by the current government, so he coined his campaign with the famous “Drain the swamp” saying. This was his promise to pull out all the money hungry shot callers who had intentions to only better their wallets rather than our society. This got his supporters riled up. He leveled with his supporters and painted himself to be one of them. He reached out to them and made them feel they shared the same fears and concerns for our patriotic

nation.
Donald Trump successfully made his way up to the top. From the very beginning he knew what he was doing. He knew that his background would not decrease his chance of winning instead increase it if he could get a supporting base. Trump wisely used both logical and emotional appeal as his rhetorical weapons. I personally wouldn't call his campaign ethical, emotional, or logical but he was successful at appealing others to cast a vote for him. Trump has an extremely informal and impulsive style, when compared to previous presidents, but it worked brilliantly with his supporters.
Regardless of this election's outcome, we are still one nation. We can't hope for one of us to fail miserably because then we all fail together. We need to positively push for Trump’s attention on the issue that matter most to us all. Our country has made immense progress and our president needs to appreciate where we stand. He was successful with his rhetorical strategy, so maybe he can successfully lead us as a whole nation. I just hope Mr. Trump can only continue to keep America great.