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Comparing online shopping vs traditional
Comparing online shopping vs traditional
Comparing and contrasting online with traditional shopping
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The article “That Chicken From Whole Foods Isn’t So Special Anymore” was published on a digital news platform known as Bloomberg. The article was written by Polly Mosendz a reporter for Bloomberg and Deena Shanker a food reporter who has written articles that pertain to food and consumer goods. Their targeted audience, in this case, are shoppers who frequently shop at the supermarket chain known as Whole Foods. Whole Foods is a supermarket chain that has gained a reputation by selling the freshest produce in comparison to other competing supermarkets.
According to Shanker and Mosendz, Whole Foods has helped create the standard of food production. Practices like air-chilling, and raising animals without the use of antibiotics has become not
“Attention Whole Foods Shoppers” is an essay written by Robert Paarlberg for the May/June 2010 edition of Foreign Policy magazine. Foreign Policy was originally founded in 1970 with the intention of providing views on American foreign policy during the Vietnam war and does more or less of the same today. Paarlberg’s purpose in this essay is to convince an educated western audience that the Green Revolution was not a failure and improved life everywhere it took place, organic food having advantages over non-organic food is a myth, and the solution to food disparity is investing into agriculture modernization. With logos as the main mode of appeal, Paarlberg’s organization effectively sets up his points throughout the essay with consistently
First, the local sustainable food chain is healthy for people. In the book The Omnivore’s Dilemma as people stand around to buy chicken from Polyface, Pollan records some of the customers’ quotes. In the book it says, “ You’re not going to find fresher chickens anywhere. (Pollan, 184). ” This quote shows
There has been withstanding controversy about whether fast food is easier on the pocket than eating home-cooked meals. Take McDonald’s for instance, they’re notorious for their convenient and affordable dollar and value menus. Since you can get a burger for just $1.19, feeding a family of four should be inexpensive right? Mark Bittman, author of “Is Junk Food Really Cheaper?” argues otherwise. He claims that fast food is not at all cheaper than buying a few groceries and cooking at home. He expresses the different myths about fast food like how it is supposedly cheaper than real food when measured by the calorie, the mentality of people that if it isn’t fast food, it has to be costly organic food, and that there just isn’t enough time to cook at home. These myths followed by genuine factors such as addictions and a cultural impact, help Bittman prove his argument’s validity across to his audience. I have to say that Bittman proved his argument’s effectiveness, for he clearly stated his thesis and provided various reliable
Whole Foods Market allows each market to supply products that are standardized, and also supply products based on local buyer needs, as well as the culture of the area; therefore their business strategy is transnational (Thompson, 2016, p. 192). Whole Foods Market varies their products based on location, focusing on local products and any unique products to promote a neighborhood market feel for their customers. The company strategically chooses its locations, placing them in educated areas, and then focuses on products to sustain a competitive advantage.
Pollan also, believes that grocery stores and restaurants have thrived by rejecting industrialized food instead of returning to natural, simple, nonindustrial, so these foods are called “wholesome-food” (2013 Michael Pollan).
The fast food restaurant industry, which includes quick-service and fast-casual restaurants, is highly segmented with the top 50 companies accounting for only 25% of the industry’s sales. The $120 billion industry includes over 200,000 restaurants with 50% of those specializing in hamburger entrees. (hoovers.com 2008) The major competitors in the industry include McDonald’s, Burger King, Taco Bell, Subway, and KFC – Chick-fil-A’s major competitor in chicken sales. Chick-fil-A’s unique position in the market, specializing in chicken-based entrées, has lead to a competitive advantage which the company has been able to capitalize on. Recently, many competitors have added chicken entrees in order to compete in the market segment. Through marketing strategies and company initiatives, Chick-fil-A has tried to stay distant from competitors, offering a fresh alternative to the ordinary fast food restaurant.
... Nestle’s quote, Bittman makes his editorial plea to ethos, by proposing proof that a woman of reliable mental power of this issue come to an agreement with Bittman's thesis statement. Bittman also develops pathos in this article because he grabs a widely held matter that to many individuals is elaborate with: "...giving them the gift of appreciating the pleasures of nourishing one another and enjoying that nourishment together.” (Mark Bittman) Bittman gives the reader the actions to think about the last time they had a family dinner and further imposes how these family dinners are altogether important for family time. Therefore, Bittman did a magnificent job in pointing into the morals of his targeted audience and developing a critical point of view about fast food to his intended audience leaving them with a thought on less fast food and more home prepared meals.
Compare your shopping experiences at retailers like Costco, Nordstrom, or Whole Foods with experiences you may have had at Walmart, Sears, or Kroger.
Whole Foods was founded by John Mackey in 1980 and since then, it has evolved into the world’s largest retail chain of natural and organic food supermarkets. It was an instant success because of an ability to carry far more organic and natural items than any rival, and its rapid growth is primarily due to being dedicated quality standards and core values. It was reflected in the company’s mission to “promote the vitality and well-being of all individuals by supplying the highest quality, most wholesome foods available.” Alongside with its mission, Mackey created five core values for the company. First, “sell the highest quality natural and organic products available.” Second, “satisfy and delight customers” as customers were declared the company’s
Not many companies have the same track record and this proves that Whole Foods is in it not only for
Whole Foods began in Austin, TX in 1980 as a way for people to get the natural foods they desired. After several mergers Whole Foods has grown into a chain with nationwide locations and topped the list in 2013 for the healthiest food store (Paul, 2013). Whole Foods offers choices for those that choose to be health conscious and prefer organic foods and clear labeling on all packaging; they even carry grass fed meats and do not use any artificial ingredients in their baked goods or snacks. In addition they label if an item contains a genetically modified organism, GMO for short.
Freedman convincingly argues that hitting the drive-thru may be a better choice for you and your pockets, rather than spending hours and all of your hard earned cash at a whole foods store. That may sound ridiculous to most people because they’re under the impression to not eat fast food because it is not good for you, while that may be true, neither is the advertised “healthy” foods.
Gamble, John E., Strickland, A.J. Thompson, Arthur “Whole Foods Market In 2006: Mission, Core Values, and Strategy”, Crafting & Executing Strategy 15th Ed., McGraw-Hill Irwin, 2007
To most consumers Whole Foods is known as a chain grocery store specializing in organic and natural foods. Some may go as far as say the name is synonymous with quality. This comparison is the result of Whole Foods’ marketing their brand successfully to consumers demanding their specialized foods. As with any organization, Whole Foods may consider evaluating their strategic objectives and decide if necessary course corrections are needed to reach their objectives and goals. Through a fundamental and technical analysis, I will discuss Whole Foods’ mission, vision, and goals, their competitive environment, and some factors within their strength, weakness, opportunity, and threat analysis. With such data and information I will recommend, if needed, and strategic changes in order to sustain a competitive advantage.
“Attention Whole Food Shoppers” was published in Foreign Policy magazine on April 26, 2010. Foreign Policy claims it “has established itself at the forefront of media organizations devoted to the coverage of global affairs”(History). The publication has an audience of