What Role Did Propaganda Play In The Cold War

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How did propaganda play a role in the Cold War? During the Cold War, propaganda was a powerful weapon used by both the US and the Soviet Union in their battle for control over the world. Propaganda had many different forms like TV, the Internet, etc., cultural diplomacy, and psychological warfare and it played an important role in shaping and influencing public opinion and accomplishing strategic goals. This essay explores the complex role played by propaganda throughout the Cold War and takes a look at how it changed the public opinion and had a lasting effect on worldwide politics. Definition of propaganda Propaganda is the intentional distribution of information through various means to influence the public opinion. It's characterized by …show more content…

Friendship!” Soviet Union, early 1950s. Emotional appeal Both sides used fear, also known as fear mongering, as a powerful tool to manipulate the emotions of the people. Propaganda typically portrays the enemy as an apathetic threat to national security and emphasizes the potential consequences of their actions, like what could be nuclear war or communist infiltration. By instilling fear, propaganda was meant to rally public support for aggressive foreign policies and military buildup. The height of anti-Soviet fear occurred during the McCarthy era, marked by the House Un-American Activities Committee's successful campaign to purge leftist individuals (communists, socialists, and those critical of capitalism) from various areas including media, arts, music, publishing, unions, academia, Hollywood, and government. This resulted in a cultural backlash. Cold War propaganda became deeply intertwined with American commercial culture. Everyone was instilled with fear, and the constant reminders of a potential Soviet nuclear threat did not help. These eventually led to mandatory air raid drills where children had to practice "duck and cover" for safety. The propaganda campaign effectively tattered the term "socialism" for generations to come (Sage Journals). Figure

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