What Is Mega Sporting Events?

Mega sporting events are sometimes considered as entertainment entities; they represent a part of the overall sports industry which is economically important (Chelladurai, 2016, p.67). International sporting events are highly popular, due to this fact, mega sporting events attract the attention of the media and the consumers. Cities now understand that mega sporting events can be used to draw attention to the host city and this is why the process of bidding to host mega-events has been very competitive (Chelladurai, 2016, p.67). Potential hosts are required to bid to win the award for hosting such an event. Large events such as the Olympic are considered mega-events. A mega event describes a high profile large event which has worldwide importance.

An event that will remain in the memories of those who attend. Organizing a successful mega sporting event is extremely complicated. Management of duties and activities and coordination of the work of the participants is fairly difficult. Application of project management methods increases the chances of an event being successful. However, the parts of an organization that are crucial and decisive to ensuring success are not obvious (Liu, 2015, p.23). The success of a large sporting event is a combination of several factors like time, management practices and the needs of people (Liu, 2015, p.23). Fixed deadlines, competition rules, aspects concerning stakeholders and the environment are some of the parameters that guide sports competitions. Organizers of mega sporting events are usually faced with different difficulties like managing relationships which are substantial, large allocation of resources and numerous risks. The success of an event is often guarantesed by application of appropriate management methods. Research on the success of mega projects reveals that effective leadership, handling human resources appropriately, solving problems in time, effective handling of relationships with the media, sponsors and the authorities leads to project success (Liu, 2015,

The separation of sports from politics is but only a myth, and several examples have proven that to be correct (Malhado and Araujo 2017, p.523). Several countries have been awarded the right to host major sporting events, but all have come to null due to several political reasons. It has now become a known fact that some countries have refused to express interest in such events for fear of the unknown. Rights groups and dissatisfied citizens usually take advantage of such events to highlight the problems they face so the world should be aware (Malhado and Araujo 2017, p.523). In the recent past, the majority of the countries that have been affected by political reasons in their bid to host such major events include Qatar, Bahrain, Saudi Arabia and even Israel. For two consecutive years, Bahrain Grand Prix failed when protestors dominated newsrooms countrywide and abroad. Rights groups have been quick to campaign against such countries for failure to adhere to international standards when it comes to human rights, labor, and gender inequality. This has led to calls for the call by major stakeholders that rights should be a condition for any country to bid to host major sports events (Malhado and Araujo 2017,