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Essay on how influences affect the consumers behavior
Influences on consumer behavior
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One of the most traded commodities in the world today is petroleum. What happens in the petroleum market affects many people’s lives because of the commodity’s such wide range of uses after it is refined. Some of the more well-known uses for petroleum products are as energy; “It is the most important source of energy, accounting for some 40.6 percent of primary energy consumption” (Cooper). However, those products are also used to make plastics and many other materials and chemical products. Many everyday products people use have oil somewhere in the process of their production. ("What Are Petroleum Products, and What Is
Petroleum Used For?")
For people to be able to use petroleum, it must first be drilled. Countries who can drill for it and
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Recently, the members of OPEC have reached an agreement to potentially cut production of petroleum to about 32.5 to 33 million barrels of oil per day from 33.4 million, and …show more content…
In 2014, oil was over $100 a barrel, and then dropped to about $30 a barrel this January. In the past few months, oil has been about $47 a barrel. With a cut in production, prices are driven up because the demand for the product is highly price-inelastic. (“OPEC Agrees to Cut Production; Oil Prices Surge”)
Price elasticity of demand is the measure of how responsive the demand for the product is when the price of the product changes. A price elasticity with the magnitude of one would mean the demand and price would change by the same magnitude percent. A price elasticity between magnitude 1 and 0 would mean the good is relatively inelastic. For oil, it is estimated “short-run elasticities suggest that oil demand is highly price-inelastic” (Cooper). Many of the twenty-three countries studied by Cooper had a short-run price elasticity between -0.01 and 0. This means that if the price of oil were to go up by a certain percent, the quantity demanded would only decrease
Nguyen 3 by under 0.1 of that certain percent. This shows that consumers of petroleum still need it and do not have many close substitutes at the moment, so they will need to buy it at the higher price.
When OPEC looks to make cuts and increase prices, an incentive they may really have
Almost every single nation in our world today, the United States included, is extremely reliant on oil and how much of it we can obtain. Wars have been started between countries vying for control of this valuable natural resource. The United States as a whole has been trying to reduce its reliance on foreign oil and has had some success, especially with the discovery of the Bakken formation and projects like the Keystone Pipeline.
Currently, the most important factor in the rise of gas prices is the increasing cost of crude oil. Unfortunately, the United States has three percent of the world’s oil reserves. (Horsley) In 2009, the United States was third in crude oil production as well as the world’s largest petroleum consumer. (e. I. Administration) Such consumption required and still requires the United States to import petroleum/crude oil from other countries.
Elasticity is the responsiveness of demand or supply to the changes in prices or income. There are various formulas and guidelines to follow when trying to calculate these responses. For instance, when the percentage of change of the quantity demanded is greater then the percentage change in price, the demand is known to be price elastic. On the other hand, if the percentage change in demand is less than then the percentage change in price; Like that of demand, supply works in a similar way. When the percentage change of quantity supplied is greater than the percentage change in price, supply is know to be elastic. When the percentage change of quantity supplied is less then the percentage change in price, then the supply then demand is known to be price inelastic.
In 2004, crude oil producers around the world expected a 1.5% growth in the world’s demand for crude oil. The actual growth rate was more than double the projections at 3.3%. This growth was due to rapidly industrializing of foreign countries such as, China and India. Therefore the lack of crude oil affected the supply of gasoline to consumers at the pump.
Price Elasticity is the measure in responsiveness of consumers to changes in the price of a product or service. The evaluation and consideration of this measure is a useful tool in firms making decisions about pricing and production, and in governments making decisions about revenue and regulation. “Price Elasticity is impacted by measurable factors that allow managers to understand demand and pricing for their product or service; including the availability of substitutes, the consumer budgets for the product or service, and the time period for demand adjustments.” The proper consideration of Price Elasticity allows managers to set pricing such that the effect on Total Revenue is predictable and adjustments to production are timely. The concept of Price Elasticity is employed in the management of commercial firms and government.
The main reason for the price increase is that OPEC (Organization of Petroleum Exporting Countries) has decided to cut back on its oil production. What is the reason for this? Simply stated, OPEC knows that they have the United States under their control in terms of what price they want to sell crude oil to us at, and how much they want to ship. With the present economic prosperity in the U.S., it didn’t take long for OPEC to seize the opportunity to make more money by cutting production of crude oil, and thus forcing consumers to pay more for fuel. Just how much higher are prices you ask? “Crude-oil prices in early March hit $34 a barrel, while a year earlier it was selling for $12 a barrel, which is nearly a 75% price increase since last year. This equates to an additional 48 cents a gallon” (Logistics Management 15).
According to the website of Oil-Price, today’s value for a barrel can be bought at the price of $41.25 this means that oil is not demanded as much as it used to be over the years, because of the awareness of the environment and also because it is a cyclical phenomenon, there’s no actual reason, but the price will eventually rise again. Since oil is used to produce gas, it would come with surprise if the price of gas is low since the oil cost are also low. Gas prices depend on oil costs and oil costs depend on
In 1970 oil reserves became more scarce, leading to a decrease in production, while consumption continued to grow rapidly (Wright, R. T., & Boorse, D. F. 2011). In order to fill the gap between rising demand and falling supply of oil, the United States became more and more dependent on imported oil, primarily from Arab countries in the Middle East. (Wright, R. T., & Boorse, D. F. 2011). As the U.S and many other countries became highly industrialized nations, they became even more dependent on oil imports. With demand being higher than the actual amount of supply, prices kept rising reaching a peak of $140 a barrel in 2008. (Wright, R. T., & Boorse, D. F. 2011).
When demand is elastic as with Coca Cola products price changes affect total revenue. When the price increases revenue decreases and when the price decreases revenue increases. For Coca Cola if they notice a decrease in revenue they would offer products at a discount to increase revenue. They do this quite often with sales such buy 2 20 oz. bottles for $3 instead of the normal $1.89 each price
The law of demand states that if everything remains constant (ceteris paribus) when the price is high the lower the quantity demanded. A demand curve displays quantity demanded as the independent variable (the x-axis) and the price as the dependent variable (the y-axis). http://www.netmba.com/econ/micro/demand/curve/
Elasticity is also prominent to businesses. The price elasticity of demand is very important for companies to determine the price of their products and their total sales and revenue. Newell showed that by cutting the price of the Left 4 Dead game in half to $25 during a Valve promotion, its sales increased by 3000 percent (Irwin, 2009)viii.
Price elasticity of supply measures the sellers’ responsiveness to price changes. One determinant of price elasticity of supply is the time period that it takes to adjust production depends on the degree of flexibility, different in different industries. Another determinant of price elasticity of supply is the ease of shifting resources between alternative uses.
Increased competition in the market could also change customer behaviour towards your products. Crowded market could turn a product more elastic, even if you previously enjoyed inelasticity. Therefore, it is important to pay attention to price elasticity and to regularly check how it is behaving in order to learn more about the current market situation.
.... (Answers, 2012) Businesses often strive to sell/market products or services that are or seem inelastic in demand because doing so can mean that few customers will be lost as a result of price increases. Elasticity of demand shows how many more units of a product will be sold when the price is cut or how many fewer units will be sold when the price is increased.
That is, it is sensitive to price change, and also to the quantity demanded. This means that if many people are consuming a good, the demand is greater than if less people are consuming the good. To further clarify, take the example of attending college. In an environment where most of an individual's peers are going to attend college, the individual will see college as the right thing to do, and also attend college to be like his peers. However, in an environment where most of an individual's peers are not going to attend college, the individual will have a decreased demand for college, and is unlikely to attend.