Well-Known Marketing Strategy: Nordstrom's

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Nordstrom’s has a particularly well-known marketing strategy based around its costumers. In a world of cutting prices to get consumer attention they maintain profitable prices while profiting much more than those who cut prices. This is due to the fact Nordstrom’s carefully tailors itself to the customer experience it wants to give to all its customers. The way the people in Nordstrom’s definitely differ in the way employees treat the customers. At Nordstrom’s it is felt the customer should feel a personal connection they help you out specifically to you, they remember repeat customers. Nordstrom workers do not just simply tell you where an item is located they bring you there personally to make sure you get what you wanted. Where as in a store …show more content…

At Nordstrom’s after you are helped rather than wait online that employee can just ring you up. This is neither something a target employee would want to do or could do, as they are most likely not trained to work the cashier if they are working a department. The Nordstrom is set up immediately appeals to the customer and pulls them in. All their displays are set up with care and made to catch your attention make you want to stay and look. At Target everything is set up just so you can see it and get in and out as fast as possible. In the short term this may seem great but this does not build long term profits like Nordstrom’s Not only do they expect results from their strategies they get them. When you walk into Nordstrom’s shopping is as it should be relaxing pampering and no crunch on time employees are kind and personal this experience is anything any costumer would immediately turn to shop with. Costumers are more likely to return to store they associate with a good experience. At Nordstrom’s its not just any plain experience a great one and this stands out far above

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