Warung Truck: Marketing Strategies

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Marketing strategy Overall marketing strategy The first marketing strategy that is going to be use by Warung Truck is through communication with the targeted segments. There will be various methods that will be implement and the first one will be through advertisements. Printed advertisement and to be specific, fliers will be wise for Warung Truck to invest in so that the targeted customers will be able to notice the existence of Warung Truck or any changes in terms of menu, price, and opening time that Warung Truck made (MSG, 2017). Next, Warung Truck also would reach the customers through social media such as Facebook, Instagram as well as Twitter. By updating any important details on Twitter, this will support Warung Truck to actually communicate with customers and allow them to give feedback that will then benefit Warung Truck because followers will be able to get more engaged in the conversation (Hall & More, 2017). On the other hand, Intagram would help Warung Truck to actually let people see the well-styled images of …show more content…

As a result of this, Warung Truck is going to provide a high value added product at a reasonable price point so the customers satisfaction will help in contributing to the success of Warung Truck. The price for the food will either be in the range of the direct competitors prices which is between £4 to £7 or slightly lower. Nonetheless, Warung Truck will ensure that profit margin will still be generated after paying all the relevant expenses. There will be generally two types of pricing that Warung Truck is going to use which are retail as well as discounted. Retail price may require customers to pay the product in the full price and discounted means that customers only required to pay a certain amount after promotion is applied to the retail price.

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