Walt Disney's Internal And External Factors

Business environment is refers to determine the productivity and profitability of a company by the factors. This concept is divided into two which are internal and external factors. Then the factors that will be of importance in this discussion are management and competitors’ style. First Competitors, they are the first external barriers that usually a successful company face, to overcome from this especially country like Malaysia they have much more technology developed and opening a Walt Disney is not an easy thing. Walt Disney has numerous competitors and complements in their quest in order to succeed in the business operation. Other theme parks besides those of Walt Disney exist, also able to attract people within the United States and

other parts of the world. However, Walt Disney remains the major attraction in certain areas, just like central Florida. Major competitors in theme parks, resort and hotels sectors are Universal Orlando Resort and Sea World. This company had attracts visitors from Walt Disney World, thereby reducing the company’s total sales. Universal Corporate sells itself as an adult version of Walt Disney World. These competitors employ distinct strategy to compete for their market share in the entertainment industry. The significant competitors of Disney comprise of five players and it includes media networks, TV film makers, parks and resorts. Competition is outstanding in the film production and network services sectors, encompassing competitors such as Times Warner, CBS, and Viacom.

Nevertheless, just NBC provides themes park attractions. Next internal barriers can be as above mention Walt Disney should be based on the cultural as well when we starting into Malaysia we couldn’t flow the United Stated way of doing it at Malaysia and I believe there will be fewer customers that will be going if that is the case. We should change the way to Malaysia style but with the same concept of Walt Disney. The next external threats to Walt Disney are equally as complex. Therefore, once the key potential risks to the general aspirations of the corporation is embedded in the protection of its credibility and products image. The outstanding history of the Walt Disney Corporation and its optimistic corporation are well established in the cultural heritage of United States and across other parts of the world. This condition is also supported by the fact that the company’s balance sheet indicates huge assets and goodwill value. The company’s balance sheet of year 2007 indicated Disney that accounted for more than $24 billion in intangible assets. In the ruling of the form of assets is more prone to risks than the traditional

assets. Consequently, a balance must be attained that captures diversity in the labeling as maintaining a health risk hardship to any potential threats to its products. Other External Factor evaluation of the company shows that the company functions in incredible intricate environment, although, it has a surplus of opportunities. Moreover, the opportunities need an innovative approach to show their success, so the company has a stable historical example. Malaysia should the opportunity to gain more audience in their country by gaining knowledge on how to change things follow by their cultural for example, United State they use to do things fancy but in Malaysia they do things follow by the cultural ways. Internal barriers that Walt Disney can go through in Malaysia is, capital as we know Walt Disney is quiet expensive but it’s worth for the entertainment but some citizen in Malaysia unable to pay that much amount but there is people is who willing to go and have fun. By the time rapidly everything in Malaysia growing I believe people there as well will change and willing to spend some. External and internal business environment affects the way business operates. A clear understanding of how factors affect Disney units in different sectors that helps officials of the company design sound strategy in the competition. A good management style allows the company to pursue its goals and achieve success.