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The walt disney company: the entertainment king
Walt Disney history and strategy report
The walt disney company: the entertainment king
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Children growing up in America are always told they can achieve any goal they set, as long as they put their minds to it. Walt Disney is one American who showed the ability to put his mind to a goal and find a way to make it happen. Coming up from working as a newspaper cartoonist in Kansas City to becoming a household name, he created an entertainment empire in Hollywood and built the largest theme park/resort in the world. Walt Disney is one of the greatest success stories in American history.
Disney’s artistic chops started at an early age. In the small farm town of Marceline, Missouri, where his family lived several years during his childhood, Walt sold his first work of art. He drew a sketch of a town doctor’s horse and was elated
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Walt would eventually change the name to Walt Disney Studios. Despite some early adversity, including some of his animators leaving his company for Universal Pictures and losing the trademark to one of his signature characters, Oswald the Lucky Rabbit, Disney would create many cartoons that are still popular today (“Walt Disney”). The origin of Disney’s extremely fast-rising star came in 1928 with his creation of Mickey Mouse. Also in the late-1920’s, Disney created some other popular characters, such as Minnie Mouse, Donald Duck, Goofy and Pluto. Walt began focusing on full-length motion pictures in the 1930’s and 1940’s and brought us films like Snow White and the Seven Dwarfs, Pinocchio, and Bambi. They were even among the first to broadcast programming using television (“Walt Disney”). Among their TV lineup were Zorro, Davy Crockett, and The Mickey Mouse …show more content…
He had switched his attention to a new venture. Walt had taken his children to a small farm-themed amusement park and began to feel very nostalgic because memories arose of the farm he had lived on as a child in Missouri. Walt thought to himself that he would love to have a theme park of his own. His initial thought was to build one close to his studio in Burbank, however, there was not enough space. He ended up choosing Anaheim, a mere 35 miles south of Los Angeles, as the site for Disneyland. Walt oversaw the construction and innovation of the entire park. The park was a place where families could come and explore, ride rides, and even meet the Disney characters. Disneyland, by all accounts, was Walt’s baby, however, one major flaw began staring him in the eye. The park stretched out to the edges of the land that Walt Disney had purchased. Eventually, many restaurants, service stations, and hotels popped up near the park to cash in on the crowds that flocked in. From inside the park, patrons could see billboards and fast-food joints. With no buffer zone between the park and the outside world, Walt Disney’s image of an escape for the family from ordinary life could not be completely met. Walt wanted to build another park and didn’t want to make the same mistake
Maltin, Lenard. Of Mice and Magic: A History of American Animated Cartoons, Revised and Updated Edition. 3rd ed. Plume, 1987. Print.
Garrison, Libby. Wang, Andi. “Walt Disney Timeline.” The Walt Disney Family Musuem. n.p. n.d. Web. 24 March 2014
- after a while , Walt dad’s got the boys to drawing lessons and walt would subsequently draw for his high school paper , but the thing was nobody thought of him as a great artist .
There are many things that you may not know about Walt Disney. For one, Oswald was one of the first characters that Disne...
Steamboat Willie struck great success with the movie-goers of this time period. The short film was the first ever film to use synchronized sound and Walt Disney himself provided voices for Mickey Mouse, Minnie Mouse, and the ship’s parrot. With the little money people had, if they could get enough together they would go to see this film to feel pure happiness and joy. It distracted them from the reality going on in the real world and helped them forget about their financial problems for a little while. Disney in the 1930’s wasn’t as technologically advanced as it is today, but the people of the 1930’s didn’t know any better because they had nothing else to compare it to.
In 1927 Walt created Oswald the Lucky Rabbit. Disney did the things no one else would do. He took the old stories from Europe, created his own versions that he thought were better, and created some of his films from them. The building of Disneyland was a literal dream come true for Disney. He had financial backing from ABC because of the Mickey Mouse Club. Disney was able to create a fantasy world for both children and adults. Disneyland allowed people to immerse themselves in the world of their favorite cartoons and Disney movies instead of just viewing them on the big screen. Disney based his Disneyland’s “Main Street USA” from the streets of small-town America, most buildings from downtown Marceline, Missouri. He did research for his park design there in 1946. Before his death, on December 15th, 1966, from lung cancer, Disney visited Marceline, Missouri several more times and never forgot the small town that influenced so much of his astonishing works. Disney’s theme parks created a whole new outlook for creativity and new building technology like audio-animatronics, which eventually brought his mechanical characters to life. He bought land and began creating a second theme park, which would eventually become Walt Disney World in
The name Disney is known to everyone, old and young. Walter Elias Disney is the reason for that. He is a very influential person to american history, for he is the person that transformed animation and they way we watch television now. He was a person who had a deep passion for animations and cartoons. That 's not all he was, Disney had an interesting life story just like the rest of us, he had critics and many obstacles, but he overcame them and was able to place a huge impact on America.
There is no arguing Walt Disney practiced what he preached. In fact, he did what he did so well that people continue to bring others to see what he did to this day, that being Disneyland. First, we’ll start by learning about the background history of Disneyland. Next, we’ll compare Disneyland from when it first started to what it has developed into. And finally, we’ll explore all the eight parks and what they have to offer.
Walt Disney once said, “All of our dreams can come true if we have the courage to pursue them.” One man’s dream changed the world. Walt Disney is known worldwide for his ingenuity and creativity. He is also recognized for one of the biggest corporations worldwide. So what has made him stand out? All through Walt’s life, he worked hard to rise above his circumstances, determined never to give up, and above all to never stop dreaming. Walt Disney is among the top most successful businessmen of his time because of the ventures he made, the work he established, and his legacy that lives on.
Ever since Mickey Mouse was created in 1928, Disney has been at the forefront of the cartoon world. Every youngster has a favorite Disney character or movie. Over the years they have created some of the best movies of all time. However, Walt Disney hasn’t always been successful. He survived bankruptcy in 1922 and had to rethink how he was going to approach his life. I think it is safe to say the approach he took was the right one. One of his first productions was an animated short film Alice’s Wonderland, which turned into what we know as Alice in Wonderland. Mr. Disney’s first attempt at a feature-length animated film debuted in 1937 after three years of production. His masterpiece of Snow White and the Seven Dwarfs is one of his most awarded movies. Following World War II Disney Production was in a substantial amount of debt. They needed to come out with a new movie that would win over the public of America. They came out with just the right movie, Cinderella, in 1950. This was their biggest hit since Snow White and the Seven Dwarfs some 15 years ago. Because of Cinderella Disney Productions stayed in business and could go on to produce many more heartwarming movies.
As Walt grew, so did his Imagination. The more famous he got the more ideas and dreams he could make a reality. Working out of his Uncles cramped garage, in the sweltering California heat was over. Walt had begun a new chapter in his life. Now receiving countless Oscar Nominations, and being eulogized for his many movies and cartoons. Where up to this point in his life he had many role models and people he looked up to, now he was a role model to many people. Walt Disney impacted the lives of many aspiring filmmakers, and changed the movie industry.
...lped build the film and animation world. With the help of his team, they created four theme parks and two water parks in the heart of Florida. They also expanded and placed theme parks in other countries. The success that Walt Disney had is to this day unbelievable. The effort he put into the film business and into the everything he did is outstanding. He was a truly talented man who strived for the best and produced nothing less, allowing him to be at the top of his game. Striving and pushing forward with his natural talent of the creative arts and entertainment, Mr. Walt Disney became one of the most well-known entertainers who is mentioned all around the world. Giving him popularity through his great animation and artistic works but also with his world famous characters and popular theme parks. Walt Disney was truly a success in America and all around the world.
Walt also added more disney characters to the films. Walt loved the idea of Disney characters so much that he wanted to bring them to life to make children and families happy. Walt came up with the idea of creating an amusement park with rides, disney characters, sweet treats,and art pieces. He called these two amusement parks Disneyland, Anaheim and Disney World, Florida Walt did this because he knew that these two amusement parks would make him well known and nobody would ever forget who this brilliant man is. Walt called Disneyland “the Happiest place on Earth.” (Watts 20). Walt called it this because he knew his guests would appreciate his handiwork so much by visiting Disneyland again with their friends, family and loved ones. Unfortunately, Walt did not get to finish creating Disney world, Walt had passed away with lung cancer at age 65 on December 15, 1966. “His brother Roy finished creating Disney World for him.” (Watts 50). Disney World had also become a popular theme park because of its Disney characters, animals and beautiful scenery. In today’s Society Fame means being famous because of something that is trending or being famous for what you created. For example, Walt Disney is famous for creating multiple Disney parks, Entrepreneurship, and Disney brands. Walt also became well known to everyone because he created Disney Brands that reminded us of our childhood. were really value Walt’s Disney brands, because it is what we look forward to purchasing as a gift or souvenir for a friend or for ourselves and makes us feel happy. For example whenever i go to Disneyland with my family, I always see people wearing mickey,and Minnie Mouse ears. Seeing this proves how much Disney brand grows on people. Everyone loves it so much that Wearing these ears and other type of Disney products makes us feel like we're a part of it. We wear his brand because we are in love with his amazing work so, we purchase his brand as a sign of appreciation that
He already built Disneyland but he wanted a bigger and better amusement park. This made it hard for another one of his attractions to be built, so he created fake companies to buy land in Orlando, Florida for him so he could keep his prices low. In the end Walt Disney World was about the same size of San Francisco! The main park Magic Kingdom had two stories, one for all the rides and entertainment, and the other for cast members so they could travel underground
"Walt, that is a crazy idea! Where would you get all the money from? You make lots of money from your TV show, but certainly not enough to build a amusement park. You are insane," "No, that will never happen. You are just a regular boy from Kansas who will go to school and become a doctor," Theses were all words I heard throughout the start of Disney.