Walt Disney Research Paper

635 Words2 Pages
bulb-icon

Recommended: Brief introduction of Walt Disney

The Walt Disney Company was founded by Walt Disney in 1923. The company, along with its subsidiaries, is a worldwide-diversified entertainment company that has five business segments: Studio Entertainment, Parks and Resorts, Media Networks, Consumer Products, as well as Disney Interactive (Viacom). The company’s Studio Entertainment segment brings quality music, movies, animated motion pictures, as well as live stage plays. As for its Parks and Resorts, the company owns and operates a vast array of vacation destinations such as Disneyland Resort in California, Walt Disney World Resort in Florida, Aulani in Hawaii, the Disney Cruise Line, the Disney Vacation Club, and Adventures by Disney. The company also operates, manages, and has a majority …show more content…

Its Cable networks include ESPN, ABC Family, SOAPnet, A&E Television, and the Disney Channels Worldwide; it also has an interest in Hulu LLC. Its broadcasting business includes domestic broadcasting networks and television productions (Walt Disney Co). Another segment that Disney owns is the Disney Consumer Product segment. The Consumer Product segment is the segment that engages in producing and promoting products that are based on the company’s brand as well as intellectual property. Products can vary and include toys, apparel, and books. The company is able to do this through its Publishing and Retail business. The company markets its products through its retail stores, including the Disney Store. Finally, its last segment is its Interactive segment. The Disney Interactive segment’s primary objective is to produce and operate interactive Games that is developed for consumers to play on mobile and console devices, and to visit virtual worlds (Walt Disney Co). The company employs approximately 175,000 people as of September 2013, and are known as a leading diversified global family entertainment company (Walt Disney

Show More
Related

  • Insensitive Portrayal of Society and Cultuer in Disney Films

    1523 Words  | 4 Pages

    Disney is the epitome of children’s entertainment. Disney serves as one of the largest sources of

    Read More

  • Walt Disney Company Case Analysis

    1433 Words  | 3 Pages

    The creation of the Mickey Mouse character marks the beginning of a long journey to bring high quality family entertainment to the adoring Walt Disney fans. The company utilizes many industries to bring high-quality family content to the customers, from motion pictures where it began, to television, live productions, theme parks, cruise ships, and much more. The early acquisition of ESPN demonstrates the company’s commitment to providing entertainment for the entire family. Additionally, as the company has seen the technology trends continuing to push forward, The Walt Disney Company has been sure to join the innovative industries that are drawing the consumer’s attention at this time. Most recently, the acquisition of Maker Studios, a company that produces online videos that is a prominent fixture on YouTube, has brought the company further into the technological realms. Previously, acquisitions of companies such as

    Read More

  • What Is Disney's Long Term Attractiveness

    52 Words  | 1 Pages

    Disney’s long-term attractiveness of its industries in their business portfolio is for the most part high. Disney has their hand in a bunch of different industries. All of these separate businesses create revenue, but some more than. By comparing with other entertainment companies, Disney has different styles of entertainment for its

    Read More

  • Disney and Pixar

    1741 Words  | 4 Pages

    The Walt Disney Company is a well-known animation company founded by Walt and Roy in 1923. They first start as the Disney Brothers Cartoon Studio. The company is best known from the Walt Disney Studios. Walt Disney create two first animation which his Snow White and the Seven Dwarfs. They later produce Pinocchio, Fantasia, Dumbo, and Bambi. Disney also own 14 theme parks around the world.They also owns and operates the ABC broadcast television network; cable television networks such as Disney Channel, ESPN, A+E Networks, and ABC (Walt Disney: A Short Biography, n.d.).

    Read More

  • Strength Matrix Of Walt Disney

    1431 Words  | 3 Pages

    It allows opportunities to combine the performance of certain activities, thereby reducing costs and capturing economies of scope. This is done by acquiring IP that is underexploited or unused by the owner. They have opportunities to transfer their skills, technology, or intellectual capital from on business to another. This is yet again done through media networks, parks and resorts, and also their studio entertainment. All of which allow them to go globally. Along with the opportunity to transfer skills and technology, they can use their brand name across multiple product or service categories. This is seen in the multiple IP networks, studio entertainment, multiple resorts and parks that are all around the world, and lastly, in their consumer products that were ranked number one in 2011 for being the largest licensor of character-based merchandise in the world. Value chain match-ups seen in primary activities are inbound logistics, operations, outbound logistics, the marketing/sales, and service. All lead to support activities such as technology, human resources, and general administration. Opportunities for skills transfer is seen in the media networks, parks and resorts,studio entertainment, and consumer products. Disney Company can share iconic Marvel characters in their parks/resorts, movies, and consumer products, due to buying the IP to Marvel and it does not stop at just Marvel ABC and ESPN are also involved.

    Read More

  • Exploring Walt Disney Company: The Entertainment King

    1511 Words  | 4 Pages

    The most important part of Disney’s long-term success is due to its key strategic choices and incorporation of various diversification strategies. Disney created value mainly through “vertical integration” of its business lines, especially through the concept of forward integration. For example, Disney integrated production of movies and the final distribution in cinema’s or on television, especially through its acquisition of ABC in 1995 (1, p.6/7). Through this acquisition, Disney was able to extent its boundaries quickly and gain access to a wider lev...

    Read More

  • Assessing the Corporate Culture of Walt Disney

    2097 Words  | 5 Pages

    The Disney Brothers Studios was founded by Walt and Roy Disney in October of 1923. As the brothers increased their reach in the entertainment market, this small studio evolved into the corporate giant known today as the Walt Disney Company which has interests in entertainment and media enterprises including Walt Disney Parks and Resorts, The Walt Disney Studios, ABC, Inc., ESPN, Disney Channel, Disney Stores, television and radio stations and Internet websites.

    Read More

  • Walt Disney Company Case Study

    1558 Words  | 4 Pages

    In exhibit 3 we can see a presentation of the different business lines of Disney, and we believe that this can be used to describe the interrelationships between the businesses. All the different businesses are put together under one roof to promote the brand ?Disney?...

    Read More

  • Walt Disney Case Study

    1398 Words  | 3 Pages

    The company has strong diversified product portfolios and generate high returns and revenues from all the target segments but the media networks contributes The Walt Disney also focus to create various revenue streams such as franchise that provides a digital multiple platforms that directly connect with people and gives them plethora of accessible options. The company also sees consumer product line as one of its important revenue generation stream. Other major revenue platforms for the Disney Company includes the Social Games based on famous characters such as Avengers. Furthermore, the introduction of the TV series and kid channels provides an immense opportunity for the company to expand its presence and generates a mammoth income from it.

    Read More

  • Analysis Of The Walt Disney Company

    1444 Words  | 3 Pages

    The Walt Disney Company is the largest entertainment company in the world in terms of revenue. It was founded on October 16, 1923 by Walt Disney and his brother, Roy O. Disney. They started the company, The Disney Brothers Cartoon Studio, where they became the leader in the American animation industry and later working in live action film production, television and their world famous theme parks. Through different acquisitions, they have diversified and now do business in theater, radio, publishing, online media, music and own several television channels (Disney History Institute).

    Read More

  • Walt Disney Company: Mass Media Conglomerate

    1851 Words  | 4 Pages

    The Walt Disney Company is an American diversified multinational mass media corporation which is the largest media conglomerate in terms of revenue. It is present in five major industries - media networks, parks and resorts, studio entertainment, consumer products and interactive. According to the 2013 Fortune 500 list, The Walt Disney Company is the largest media conglomerate in terms of revenue in the United States, and it is followed by the News Corp, Time Warner, CBS and Viacom. (Fortune 500, 2013)

    Read More

  • Media Ownership Walt Disney Company

    734 Words  | 2 Pages

    Disney is the parent company for many of societies favorite brands and products on a global scale. After doing research I can honestly say that the Disney brand owns almost every media outlet. According to PBS “The Walt Disney Company is the third largest global media conglomerate. Its FY 2000 revenues topped $25

    Read More

  • Compare And Contrast Homogenized Competitive Monopolies

    1497 Words  | 3 Pages

    Disney started out as an animation studio targeting children and families, which also represent their currently core target audience. However, in the process of diversifying and developing their company, Disney did a horizontal integration into live action films (For example, Pirates of the Caribbean series). In this manner the company managed to reach new audiences and control a bigger share of the film industry. Horizontal integration can also be noticed when Disney develops material that is not directed toward their target market. This allows Disney to expand business and create a new target market giving them more profit. An example of this is the purchase of Marvel with the film Iron

    Read More

  • Analysis Of The Walt Disney Company

    1325 Words  | 3 Pages

    The market segmentation of Walt Disney is divided into five main segments as follows: media networks, theme parks and resorts, Walt Disney studios, Disney consumer products and Disney interactive (Carillo, Crumley, Thieringer, & Harrison, 2012). As Carillo et al. (2012) continues to explain, media networks encompasses cable, broadcast television and radio networks, aside from digital operations. ABC, ESPN, and the Disney channel are some of the constituents of media networks. Theme parks and resorts, as Russell (N.d) states, include the operation of the Disney World Resort, the Disneyland hotel, the Disneyland Park, the Hong Kong Disney resort, and the Disneyland Pacific

    Read More

  • Case Study: The Walt Disney Company

    1091 Words  | 3 Pages

    From humble beginnings as a cartoon studio in the 1920s to today 's global corporation, The Walt Disney Company continues to proudly provide quality entertainment for every member of the family, across America and around the world. One of the key statements in the text states, “Disney’s greatest challenge today is to keep a 90- year- old brand relevant and current to its core audience while staying true to its heritage and core brand values.” (Kotler, Keller, 2012, p. 179) Diversification has been one of Disney’s smartest business decisions. Today Disney has ventured into various industries such as studio entertainment,

    Read More

More about Walt Disney Research Paper

Open Document