Walt Disney Research Paper

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Recommended: Brief introduction of Walt Disney

The Walt Disney Company was founded by Walt Disney in 1923. The company, along with its subsidiaries, is a worldwide-diversified entertainment company that has five business segments: Studio Entertainment, Parks and Resorts, Media Networks, Consumer Products, as well as Disney Interactive (Viacom). The company’s Studio Entertainment segment brings quality music, movies, animated motion pictures, as well as live stage plays. As for its Parks and Resorts, the company owns and operates a vast array of vacation destinations such as Disneyland Resort in California, Walt Disney World Resort in Florida, Aulani in Hawaii, the Disney Cruise Line, the Disney Vacation Club, and Adventures by Disney. The company also operates, manages, and has a majority …show more content…

Its Cable networks include ESPN, ABC Family, SOAPnet, A&E Television, and the Disney Channels Worldwide; it also has an interest in Hulu LLC. Its broadcasting business includes domestic broadcasting networks and television productions (Walt Disney Co). Another segment that Disney owns is the Disney Consumer Product segment. The Consumer Product segment is the segment that engages in producing and promoting products that are based on the company’s brand as well as intellectual property. Products can vary and include toys, apparel, and books. The company is able to do this through its Publishing and Retail business. The company markets its products through its retail stores, including the Disney Store. Finally, its last segment is its Interactive segment. The Disney Interactive segment’s primary objective is to produce and operate interactive Games that is developed for consumers to play on mobile and console devices, and to visit virtual worlds (Walt Disney Co). The company employs approximately 175,000 people as of September 2013, and are known as a leading diversified global family entertainment company (Walt Disney

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