Walter Elias Disney was the founder of the Disney Company from 1923, until his death in 1966. Disney was able to impact many generations after generations, and that can be seen today with millions of people attracted to Disneyland, Disney parks, Disney movies, and so many more Disney lines. The detail and planning Disney put into his ideas and works was one of the most important traits that Walt Disney exhibited. Today, Disney’s leadership team manages the world’s largest media company, and are the visionaries behind some of the most respected and beloved brands around the globe. The Walt Disney Company focuses on generating the best creative content possible while expanding into new markets around the world. Disney’s leadership consists of many different styles he brought …show more content…
This type of leadership can be beneficial because when decisions need to be made quickly, then you do not need to consult a group of individuals. As well as when there is a situation that is stressful, then it allows the employees to focus on performing specific tasks without worrying about making complicated decisions.The reason that Disney was so successful in all his operations is because he carried his vision, and mission over into other areas of Disney. Walt Disney was innovative and creative. His innovative trait allowed him to keep up with technology and often he was inventor of such technologies. He set up his own art school for his employees when the art schools were not offering Disney what he wanted and needed to carry out his mission. Walt Disney was a risk taker. He learned by trial and error. An example, is when he was twenty years old and he started his woman cartoon business called “Laugh O Grams” with his friend. They were promised some amount of money, but were given much less which resulted in Disney ending up broke and selling his movie camera. Disney strives for
almost every aspect of our lives” (19). However, does Disney stand for pure and innocent
The Walt Disney Company is a multi-billion dollar enterprise that controls and maintains vast interests in various multimedia companies in the United States and around the world. What started as a simple love for children’s entertainment of a sample cartoonist soon became a revolutionary icon in the world of entertainment and business.
Disney is an iconic brand that is recognized internationally. The company is not only loved by children, but by people of all ages, races, and backgrounds. What makes Disney such a beloved brand? Although it is nearly impossible to pinpoint just one reason for their success, Disney’s core values is what makes this company stand apart from the rest. The founder and creator of Disney, Walt Disney, had a vision for the future that integrated imagination, creativity, freedom of expression, and a touch of magic. With all these values melted into one company, the possibilities for success became a reality to the Disney family. When Disney began to expand, so did the company’s philosophies. Keeping these core values rooted within the brand,
The name Disney is known to everyone, old and young. Walter Elias Disney is the reason for that. He is a very influential person to american history, for he is the person that transformed animation and they way we watch television now. He was a person who had a deep passion for animations and cartoons. That 's not all he was, Disney had an interesting life story just like the rest of us, he had critics and many obstacles, but he overcame them and was able to place a huge impact on America.
Ever since Mickey Mouse was created in 1928, Disney has been at the forefront of the cartoon world. Every youngster has a favorite Disney character or movie. Over the years they have created some of the best movies of all time. However, Walt Disney hasn’t always been successful. He survived bankruptcy in 1922 and had to rethink how he was going to approach his life. I think it is safe to say the approach he took was the right one. One of his first productions was an animated short film Alice’s Wonderland, which turned into what we know as Alice in Wonderland. Mr. Disney’s first attempt at a feature-length animated film debuted in 1937 after three years of production. His masterpiece of Snow White and the Seven Dwarfs is one of his most awarded movies. Following World War II Disney Production was in a substantial amount of debt. They needed to come out with a new movie that would win over the public of America. They came out with just the right movie, Cinderella, in 1950. This was their biggest hit since Snow White and the Seven Dwarfs some 15 years ago. Because of Cinderella Disney Productions stayed in business and could go on to produce many more heartwarming movies.
Walt Disney is the greatest entrepreneur of all time in most minds of little people and big people everywhere. The reason for this is he started his ‘business’, selling sketches, at the age of around seven years old. He was a vibrant child, as well considering he painted the side of his barn with tar. To him schoolwork was boring which he actually said once he was a lot older. Walt Disney was a family man, considering he had so many children; his children even had lots of children. Walt Disney was a man with a lot of talent, character, and imagination, who deeply loved fairy tales.
His parents, Elias and Flora Disney, were very hard workers for their 5 children. Elias worked at a Jelly Factory, while his wife Flora worked as a homemaker caring for all of her children. As Walt grew, so did his imagination. The more famous he got, the more ideas and dreams he could make a reality. Working out of his Uncles cramped garage, in the sweltering California heat.
With a name like Walt Disney, it seems like you are expected to do great things and have your name known across America. From a young age, Walt Disney had an interest in all things animation. Growing up in a time where animation and TV was making its first appearances, Walt Disney wanted to be a part of the sensation. Striving and pushing forward with his natural talent of the creative arts and entertainment, Mr. Walt Disney became one of the most well-known entertainers that is mentioned all around the world. His great animation and artistic works but also with his world famous characters and popular theme parks, the first one, Disneyland, being built in Anaheim, California in 1955.
The Walt Disney Company is a highly diversified media and entertainment company that has been growing by leaps and bounds since its inception in the late 1920’s. In the past few decades, The Walt Disney Company has expanded into numerous markets and diversified its business greatly. The company states that their corporate strategy is targeted at creating high-quality family content, exploiting technological innovations to make entertainment experiences more memorable, and expanding internationally. Upon studying the happenings of the company throughout the years, it is easy to see that the company is executing this strategy well through numerous strategic moves in the industry.
The Disney corporation is easily the greatest empire of entertainment in the world thanks to the creator Walt Disney and his brother. Disney’s influence has been great within culture and society and I learned how much of an influence Disney has had through our course this semester. This influence is reflected and broadcasted through the many works and readings that we examined in class. The articles gave me new knowledge about Disney that I was previously unaware of.
(1) Michel G. Rukstad, David Collis; The Walt Disney Company: The Entertainment King; Harvard Business School; 9-701-035; Rev. January 5, 2009
The Walt Disney Company’s mission statement is: “To make people happy.” Although the statement is only a one-liner it is supported by a set of values setting the performance standards and directs the implementation of the mission. Those values are: no cynicism; nurturing and promulgati...
The success of Disney is a combination of creativity and innovations, and the managerial ability to identify and take advantage of every possible synergy.
They include: excellence in leadership, excellence in casting, guest satisfaction, financial results, and repeat business (Coverly, 2013). As it pertains to leadership excellence, Walt Disney is cognizant of the fact that communication is indeed the key driver and foundation for a collaborative culture within the company. Therefore, in this regard, the company encourages the cultivation of collaboration by essentially creating an enabling environment where ideas are spoken without fear of favoritism. Hence, Walt Disney promotes the use of positive language as part of its strategy of fostering leadership and collaboration. The use of positive language lays a basis for the realization of excellence in casting as one of the company’s policies. It is necessary to note that according to Coverly (2013), Walt Disney does not refer to its staff as employees; rather, the company classifies them as casts within the whole business arena. This concept, as Coverly (2013) continues to elaborate, emanates from the cognizance by the company that each employee has an intrinsic and unique role to pay within the company. As such, it is more natural to refer to them as casts, rather than the traditional “employee” notation. This strategy is very influential in generating and sustaining employee motivation which stems
Most successful firms spend millions on building a strong brand image. Disney must continue to expand the brand at every opportunity and keep the focus on its image. The creative energy of Walt Disney himself must exist throughout the organization. Disney can’t afford to lose its “magic” as the stakes are too high. So far, Disney is a textbook example of marketing genius. The mantra “Think local, act global” is a winning strategy for Disney since their product has a market all over the world. Everyone loves being entertained and escaping to a fantasy world every now and then.